In the era gone by, Ghalib was the official bard at Bahadur Shah Zafar’s court and in the customary royal baithak his poetry, musical commentary on the socio -political mood of that time defined the zeitgeist of the period. That romance and relevance of a baithak is being invoked again. "Haroof" by ALSO | ideas content design, is bringing baithaks back, right into the discerning public domain with a contemporary twist. The idea is to create a community of discerning music lovers through curated evenings that celebrate saaz-o-mausiqui. Haroof is to Urdu what Alphabet is to English, its these hard, which when strung together make a verse which in turn, forms a bandish or ghazal.
We are a lyrical collective of people in music who work with a desire to promote hindustani gayaki across genres and bring them to a performing arts environment across the country, to give new artists and vocalists the stage that they so deserve.