- Видео 298
- Просмотров 50 491
Oktopost
Добавлен 19 ноя 2013
Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI worldwide, Snowflake and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
Spilling the tea on Gen Z with Reece Callaway from HubSpot
HubSpot just gets Gen Z marketing-and their social media is proof. From trending memes to pop culture moments, their team knows how to capture attention, spark engagement, and leave a lasting impression.
Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. They’re not just entering the workplace-they’re breaking down doors, influencing decision-making, and even leading teams. If your marketing doesn’t resonate with their values and interests, you risk getting left behind.
So, we brought in one of their experts, Reece Callaway, to spill the tea on everything Gen Z and show B2B marketers how to connect with this generation.
In this episode, Reece dives into HubSpot’...
Gen Z grew up on social media, shaped by pop culture and fueled by authenticity. They’re not just entering the workplace-they’re breaking down doors, influencing decision-making, and even leading teams. If your marketing doesn’t resonate with their values and interests, you risk getting left behind.
So, we brought in one of their experts, Reece Callaway, to spill the tea on everything Gen Z and show B2B marketers how to connect with this generation.
In this episode, Reece dives into HubSpot’...
Просмотров: 9
Видео
Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz
Просмотров 44Месяц назад
Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few secrets she's learned about creating B2B content that drives meaningful growth. According to Shelby, the key to a successful content strategy lies in effective planning. Throughout the episode, Shelby discloses why it’s mission-critical for B2B content teams to develop a strategy tha...
Building the backbone of B2B marketing for sustainable growth with Chris Peer
Просмотров 16Месяц назад
Chris Peer, the author of "The Great 8 Pillars of ROI-Driven Marketing" stops by Radically Transparent and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P. In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and ho...
The role of creativity in B2B Marketing with Wensy Antoli
Просмотров 20Месяц назад
What if the secret to standing out in B2B marketing wasn’t more data, bigger budgets, or complex strategies-but simply embracing creativity? In this episode of Radically Transparent, Wensy Antoli, Creative Strategy Lead at @LinkedInMktg , reveals how brands can channel the emotional power of storytelling, nostalgia, and authenticity to build trust, inspire audiences, and drive meaningful outcom...
How to launch an employee advocacy pilot in 10 days
Просмотров 60Месяц назад
Launching an employee advocacy program might seem like a challenging task-but what if you could kick-start a pilot in just 10 days? We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman, Oktopost’s Director of Product and Customer Marketing, breaks down a pr...
Ghostwriting for your executives on social media - the what, why, and how
Просмотров 51Месяц назад
When executives are active on social media, it can work wonders for your brand’s credibility and visibility. But with their packed schedules and many responsibilities, it’s hard for most leaders to consistently create posts that showcase their expertise and humanize the brand. Hint: This is where you come in! Through an executive takeover, a social media pro like you can ghostwrite thoughtful, ...
Generating leads on LinkedIn: Metten de Vries’ top tips
Просмотров 69Месяц назад
LinkedIn is more than just a social network-it’s a powerful engine for lead generation and relationship building. In this episode, Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, shares several actionable strategies to help B2B marketers stay focused on building meaningful relationships with their audiences on LinkedIn. His first tip? Balance is everythin...
Out of Sight, Still in Sync - Managing an Advocacy Program for Remote and Global Teams
Просмотров 192 месяца назад
For most employee advocacy program leaders, you likely don’t have the luxury of walking by each colleague's desk to train them on advocacy. So, how can we keep advocates engaged when part of a global or fully remote team? In this episode of Behind the Post, we sit down with Josh Silverman, the Social Media and Digital Coordinator at Pontoon Solutions, to uncover how he’s built an employee advoc...
The new norms of buyer engagement with Catie Ivey
Просмотров 352 месяца назад
Named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement. Like what you hear? Subscribe to Radically Transparent on: Spotify: open.spotify.c...
Uniting Revenue Teams with Michelle Urwin
Просмотров 432 месяца назад
Ever wonder how to truly unite your sales and marketing teams? Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to reveal how leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your...
Lights, Camera, Action! How to Create Winning B2B Video Content
Просмотров 552 месяца назад
Video marketing is one of the most effective ways to connect with your audience and influence decision-making. The proof is in the statistics: 90% of B2B buyers prefer video content as their go-to content type for learning, and 85% of B2B marketers find it a highly effective method for capturing online attention. But how do you create an engaging video that brings in optimal results? In this ep...
Personal Branding 101 - How to Stand Out and Stay Authentic on LinkedIn
Просмотров 623 месяца назад
LinkedIn is no longer just a professional network-it’s a platform where employees can build powerful personal brands that benefit both their careers and the companies they represent. In this episode of Behind the Post, Aliza Hornstein, Head of Social Media at WalkMe, explains why personal branding is a must-have for employees at all levels, from entry-level to the C-suite, and how advocacy lead...
How to Build a Successful Advocacy Program in the Financial Services Industry
Просмотров 643 месяца назад
In the financial services industry, building trust and establishing a credible brand image are essential for success. One of the most effective ways to achieve this is through employee advocacy. While compliance and industry regulations present challenges, they do not make employee advocacy impossible. Financial institutions can still thrive by adopting the right approach. In this episode, Lesi...
Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen
Просмотров 713 месяца назад
Let’s be real-no one grows up dreaming of becoming a B2B marketer, much less one that churns out the same tired, soulless jargon day after day. Yet here we are, fully possessed by the "thrilled to announce" demon every time we sit down at a keyboard. We’ve all done it: launching a new partnership? Thrilled to announce. Won an award? Thrilled to announce. Got a big event coming up? You guessed i...
How to Shine on Social with B2B Influencer Marketing
Просмотров 1084 месяца назад
Influencer marketing has taken the B2B world by storm, and it’s easy to see why. As buyers increasingly trust recommendations from industry experts and peers over brand pages, influencer marketing has become a key strategy for B2B brands to build trust and boost brand awareness. In this episode, Vahbiz Cooper, Digital Marketing Specialist at Demandbase, walks us through why brands are turning t...
Becoming your audience’s favorite follow with Tyler Lessard
Просмотров 394 месяца назад
Becoming your audience’s favorite follow with Tyler Lessard
Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog
Просмотров 414 месяца назад
Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog
How to Add a Human Touch to B2B Social Media
Просмотров 724 месяца назад
How to Add a Human Touch to B2B Social Media
Pro Tips to Master Content Repurposing for an Impactful Social Presence
Просмотров 345 месяцев назад
Pro Tips to Master Content Repurposing for an Impactful Social Presence
Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay
Просмотров 135 месяцев назад
Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay
How to Get Management Buy-In for a Social Selling Program
Просмотров 265 месяцев назад
How to Get Management Buy-In for a Social Selling Program
Decoding the mysteries of intent data with James Fletcher
Просмотров 186 месяцев назад
Decoding the mysteries of intent data with James Fletcher
Celebrating 10-Years of Changing the Way B2B Does Social Media
Просмотров 1466 месяцев назад
Celebrating 10-Years of Changing the Way B2B Does Social Media
How to Put the “Social” Back in B2B Social Media
Просмотров 406 месяцев назад
How to Put the “Social” Back in B2B Social Media
Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier
Просмотров 106 месяцев назад
Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier
The Power of a Strong Personal Brand on LinkedIn
Просмотров 496 месяцев назад
The Power of a Strong Personal Brand on LinkedIn
AI and the art of meaningful conversation with Ruth Zive
Просмотров 416 месяцев назад
AI and the art of meaningful conversation with Ruth Zive
How to Stay Productive as a Social Media Manager
Просмотров 307 месяцев назад
How to Stay Productive as a Social Media Manager
The Power of Partners: Transforming B2B Marketing with Kim Bolsoni
Просмотров 337 месяцев назад
The Power of Partners: Transforming B2B Marketing with Kim Bolsoni
Thanks! You earned yourself a follower!
Commenting Undoubtedly brings the game to the top! I AGREE!🙌
Thank you. Some great insights into social selling.
Thank you
500 congratulations
Dope value focused content <3
Interesting. I've been in social for 5 years, but I want to move into sales instead! Interesting to hear it from the other way around.
Great episode on customer advocacy!
Great info 👍
Hi Olivia can I contact you directly?
Thank you
Thanks for all of this great episodes! Katy, SMM of Riskonnect here. Loving this pod!
This is so true. I wish we could just do 1 post per day
But are you single
Repurposing content is the best thing that a Social Media Manager can do😍
100%!
😻 promosm
Great episode!
Thanks Kevin ☺
Glad you liked it, Kevin!
Every stressed out social media manager should watch this! Just hearing that someone else has the exact same struggles, is already a relief. Thanks for the many tips as well!
What's the meaning of Impression Does Impression mean reading or how many people have read this tweet
Hi Gautum! Impressions might mean slightly different things based on the platform you're using, but in most cases it's how many times your content was "shown" to a user. It means that your post has appeared in someone's feed. I hope that helps, and feel free to reach out if you have any other questions!
@@Oktopost Thanks
Way to go, Jessica!!! Such a great episode and it's so fun to see two powerhouse women sharing all these excellent tips!
Thanks for having me team!
Great video. Insightful and btw whats the hosts name ?
Thanks, Aniket! Our host is Olivia Messina!
Great info!
Thanks Carlos! 😀
Great pod Jen!
📌 18 + -S'E'X`--D`A'T`ING-------- Here ➩ XCLUB.CYOU/MERWXT 2:01 √™ Lorsqu'une pilule qui donne aux utilisateurs cinq minutes de super pouvoirs inattendus arrive dans les rues de √™ Когда таблетка, дающая пользователям пять минутнеожиданных сверхспособностей, попадает на улицы Нового Орлеана, торговец-подросток и местный полицейскийогда таблетка
Nice
Nice
Hey there, Oktopost. it's a beautifully excellent video. thanks. :)
Very interesting conversation Colin & Chris. Quality content. Thank you.
Thank you for tuning into this episode! The team here at Oktopost took a look at your channel and you have some quality episodes yourself. Perhaps we can find a way to get you on the show? Feel free to send a note to info@oktopost.com if you may find guest appearing relevant :)
Mr Skinner likes his banks wallstreetonparade.com/
Your poll didn't offer any positive options. I think it's good for both brand awareness AND generating leads.
I expected to see some kind of details about the integration between these platforms, any chance you guys will start producing this type of RUclips content?
Hi Vincent, thank you for watching! We are so glad to know you are interested in more content around the Oktopost/Marketo integration. More videos around the integration are in the pipe for 2020! Is there something specific you are looking to learn that we may be able to help you with now? Feel free to reach out directly at jen@oktopost.com and I can make sure you have what you need :)
Using Topsy.com or ShareTally.co (.co NOT .com) is an easier way to determine how many times a particular link or site has been shared on Twitter and elsewhere.