Derek Stroh
Derek Stroh
  • Видео 281
  • Просмотров 208 503
Email Marketing Beginner Course
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below:
organic.escend.media/home
💰💰💰
Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire
💰💰💰
Email Marketing Mastery Program: emailmastery.escend.media/go
🔊 Links to Other Socials Here:
www.linkedin.com/in/derekstroh/
derek.stroh.9
itsderekstroh
__________________
SUMMARY:
Hey, if you’re new to the channel, my name is Derek Stroh.
I’m the Founder of Escend Media. We Help DTC Brands Increase Profit, Retention and LTV With Email Marketing.
In this video I go over the how-tos of email marketing for e-commerce brands using. This is a full course on how to set...
Просмотров: 79

Видео

Black Friday Email Strategy (2024 Shopify Edition)
Просмотров 962 дня назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
9 WINNING eCommerce Marketing Tips In 2024
Просмотров 15421 день назад
Discover 9 WINNING eCommerce marketing tips and strategies that can skyrocket your eCommerce business today. Whether you're running a Shopify store, dropshipping, starting in the eCommerce world, or an experienced eCommerce entrepreneur looking to scale your direct-to-consumer (DTC) brand, this video is for you. These WINNING eCommerce marketing tips and strategies will help you dominate your m...
How to clean your email list
Просмотров 10221 день назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
10 Step Marketing Strategy to Grow Any Business Profitably
Просмотров 86Месяц назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
How to Fix Email Deliverability (Klaviyo)
Просмотров 125Месяц назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
Master Email in 5 Minutes (for ecommerce)
Просмотров 109Месяц назад
Master Email in 5 Minutes (for ecommerce)
Master The Art of Subject Lines (Email Marketing)
Просмотров 89Месяц назад
Master The Art of Subject Lines (Email Marketing)
How to Split Test Email Flows (Klaviyo)
Просмотров 119Месяц назад
How to Split Test Email Flows (Klaviyo)
The Future of Email Marketing in 2024
Просмотров 1202 месяца назад
The Future of Email Marketing in 2024
Email Marketing - Profit-Boosting Strategies Revealed
Просмотров 1352 месяца назад
Email Marketing - Profit-Boosting Strategies Revealed
Building a $100,000 Per Month Email Marketing Funnel From Scratch
Просмотров 2323 месяца назад
Building a $100,000 Per Month Email Marketing Funnel From Scratch
How To A/B Test with Email
Просмотров 1003 месяца назад
How To A/B Test with Email
3 Email Design Trends 2024 - Improve Your Emails
Просмотров 6504 месяца назад
3 Email Design Trends 2024 - Improve Your Emails
How to Successfully Launch a New Product in 2024
Просмотров 1234 месяца назад
How to Successfully Launch a New Product in 2024
Copy these emails that made $400k last month
Просмотров 1394 месяца назад
Copy these emails that made $400k last month
8 Step Email Marketing Strategy [2024]
Просмотров 2054 месяца назад
8 Step Email Marketing Strategy [2024]
Steal These Ecom Email Designs
Просмотров 954 месяца назад
Steal These Ecom Email Designs
Get 30% of Your Revenue From Email
Просмотров 665 месяцев назад
Get 30% of Your Revenue From Email
Email Design Best Practices To Get More Sales
Просмотров 1,4 тыс.5 месяцев назад
Email Design Best Practices To Get More Sales
The Abandoned Cart Flow (How to Guide)
Просмотров 1955 месяцев назад
The Abandoned Cart Flow (How to Guide)
The boring (but crazy effective) ways to actually increase profit for your Shopify brand
Просмотров 945 месяцев назад
The boring (but crazy effective) ways to actually increase profit for your Shopify brand
How to Split Test Website Pop Ups
Просмотров 585 месяцев назад
How to Split Test Website Pop Ups
How to Increase Shopify Conversion Rate
Просмотров 2495 месяцев назад
How to Increase Shopify Conversion Rate
How We Doubled This Brands Revenue From Email
Просмотров 635 месяцев назад
How We Doubled This Brands Revenue From Email
How to Get to Level 8 (Email Marketing)
Просмотров 595 месяцев назад
How to Get to Level 8 (Email Marketing)
How To Fix High Abandoned Cart Rates (Shopify)
Просмотров 955 месяцев назад
How To Fix High Abandoned Cart Rates (Shopify)
$400,000 With Klaviyo Email Marketing 2024 (Case Study)
Просмотров 876 месяцев назад
$400,000 With Klaviyo Email Marketing 2024 (Case Study)
Klaviyo Tutorial: How to Build The Browse Abandonment Flow
Просмотров 6276 месяцев назад
Klaviyo Tutorial: How to Build The Browse Abandonment Flow
5 Campaigns You NEED to Send for Your Shopify Store
Просмотров 1486 месяцев назад
5 Campaigns You NEED to Send for Your Shopify Store

Комментарии

  • @TermsFinancialServices
    @TermsFinancialServices 3 дня назад

    No one does it like you

  • @martian6201
    @martian6201 7 дней назад

    Love this. Straight to the point and useful info shared! Thank you.

  • @lachlanlander6002
    @lachlanlander6002 9 дней назад

    And your content is getting a whole 2 likes!!

  • @ericahuerta9692
    @ericahuerta9692 15 дней назад

    Ironic, because now they are too big, and too much of a monopoly that it’s hurting publishing houses, and authors because they have to offer Amazon books at a much lower cost than competitors thus leading to smaller profits for authors. This is causing publishers to have less money for new and emerging authors, and less money to pay existing authors. Not to mention, when they sell out of a book, they will just print their own copies of it and the quality is always trash and looks nothing like the original design of the books/covers. In short, it was never about a man and his love for reading, because how could you grow to screw over the whole book community in such a way. It was always about money, so no surprise he’s the monopoly he is today.

  • @YouTubeOrganicMarketing
    @YouTubeOrganicMarketing 21 день назад

    This is GOLD!

  • @blackthaihoney
    @blackthaihoney 21 день назад

    Love the advice!!!

  • @_d_m
    @_d_m 24 дня назад

    Great video Derek. Do you find that open rates are still a useful metric for assessing deliverability considering apple privacy opens, and things like that?

    • @itsderekstroh
      @itsderekstroh 24 дня назад

      Thank you and great question! Yes, definitely still find it useful. Open rates are vanity metrics, so we don’t use it to make huge decisions, but it will tell us a lot about deliverability/if the emails are even getting to the inbox. You can also filter out apple privacy opens if you want to get a clearer idea of open rates

    • @_d_m
      @_d_m 21 день назад

      @@itsderekstroh thanks for your reply. That makes sense.

  • @charliehill-z7m
    @charliehill-z7m 26 дней назад

    when it come to outreach to ecom leads, how do i build a descent lead list? what softwares should i use ?

  • @blackthaihoney
    @blackthaihoney 27 дней назад

    Fire video! Love the content and thank you again for all the help!!!

  • @SadiaIrfan-d5j
    @SadiaIrfan-d5j 27 дней назад

    The welcome flow you showed with the conditional splits was really helpful. I imagine this would also help with deliverability, could you show the rest of the flow? I think it was right where klayviyo freezed up in the video.

    • @itsderekstroh
      @itsderekstroh 27 дней назад

      Hey there this is pretty much it in terms of conditional splits :) the video caught all of the standard splits we'll do!

  • @iPhd
    @iPhd 28 дней назад

    100% right here. Also would you be able to do a video on offers/deliverables we can bring to a business to increase their revenue ?

    • @itsderekstroh
      @itsderekstroh 27 дней назад

      100% there's a bunch of similar content to this with my longer videos on the channel.

  • @rahandjess
    @rahandjess 28 дней назад

    Send please

  • @KlarkieJrGaming
    @KlarkieJrGaming 29 дней назад

    Just found your channel, so much great info, thank you for your help! Quick question regarding the core 4 segments from a previous video. If I wanted to send one campaign to multiple different segments (ex. 90D lead and 90D engaged), how would I make sure that 1) a user isn’t in both segments I’m using and 2) that if they are they don’t receive my campaign email twice?

    • @itsderekstroh
      @itsderekstroh 28 дней назад

      Glad you've found it helpful! Good questions: 1. They might be but to answer #2 as well, I would add them as exclusions (ie. first email is sent to segment 1 excluding segment 2 and the second email is sent to segment 2, excluding anyone who received email 1)

  • @marcusherbert5621
    @marcusherbert5621 Месяц назад

    Thank you for this overview!

  • @cobtol
    @cobtol Месяц назад

    Bend over

  • @EKP3333
    @EKP3333 Месяц назад

    First comment 🔥

  • @teslabsde
    @teslabsde Месяц назад

    Do you recommend showing the pop-up for the welcome flow only on the homepage or also on product / collection pages?

    • @itsderekstroh
      @itsderekstroh Месяц назад

      I would just exclude it showing up on the checkout pages

  • @teslabsde
    @teslabsde Месяц назад

    Nice video as well! Could you perhaps make a video that a starts a step earlier, with the pop out that people use to get into the newsletter list for the welcome series? Would be great to get your advice on how to style the perfect pop up.

    • @itsderekstroh
      @itsderekstroh Месяц назад

      You got it, check out the pop-up video on my channel :) this should help!

  • @teslabsde
    @teslabsde Месяц назад

    Amazing video! In your document, it says to add a profile tag to exclude the recipient from campaigns. How does that work? Do you need to create that tag first in the Klaviyo backend or do you do it directly in the flow?

    • @itsderekstroh
      @itsderekstroh Месяц назад

      You can create this right in the flow by adding a profile property

  • @WalkerLeVan
    @WalkerLeVan Месяц назад

    Duuuude. I just started in email marketing after 5 years in paid media and these videos are so helpful. Do you have any vids or posts on building/planning campaign calendars?

    • @itsderekstroh
      @itsderekstroh Месяц назад

      Thanks man, glad they help! I haven't created one yet, but I'll add that to the content list 👌

  • @farukweb
    @farukweb Месяц назад

    really nice.

  • @moritzkopp7042
    @moritzkopp7042 Месяц назад

    Hi Derek, great video. How can I set the flow for specific products (as you mentioned in the video, a fashion store’s flow would be more effective if specifically targeted for pants / shirts etc.).

    • @itsderekstroh
      @itsderekstroh Месяц назад

      Hey man, you would want to add a specific filter or conditional split. Either you build out separate flows for each category OR you create a conditional split within one flow.

  • @yuliianikonenko8822
    @yuliianikonenko8822 Месяц назад

    Hi Derek! Love your channel. Let's collaborate with our email marketing platform.

  • @eduardo_cdt5679
    @eduardo_cdt5679 Месяц назад

    thank you from Brazil

    • @itsderekstroh
      @itsderekstroh Месяц назад

      thanks for watching - I hope it helped!

  • @dralissa123
    @dralissa123 Месяц назад

    Except if you have bias in setting up your questions and equations.

  • @senseosenseo1
    @senseosenseo1 Месяц назад

    Great video. Recommend to any email manager. Demystifies testing and makes it straightforward for your team.

  • @berkergun5090
    @berkergun5090 2 месяца назад

    hello send please

  • @typhoon3356
    @typhoon3356 2 месяца назад

    Great video. Very informative. Especially the setup info. I had no idea about any of that information in regards to the integrations. Thank you. Subbed. 👍

    • @itsderekstroh
      @itsderekstroh 2 месяца назад

      glad you found it helpful! thanks for watching & subbing 👍

  • @RahofAboRefaat
    @RahofAboRefaat 2 месяца назад

    Hey Derek! Your expertise in email marketing is truly impressive! 🚀 I’m excited to try out the strategies you discussed in this video. Quick question: What do you see as the biggest change or trend in email marketing that brands should prepare for in 2024? Thanks a lot for your response to my last comment. I followed your advice, and it made a huge difference for me. You’ve really changed my life, and I’d love to share my story with you, which I think will make you happy. I’ve sent you a DM, and my profile picture there matches the one on RUclips. I’m very interested in learning more about your services and possibly working with you. Is there a way to get in touch for more details, particularly about your coaching or other services? Thanks again for everything! 🙌😊

    • @itsderekstroh
      @itsderekstroh 2 месяца назад

      Thank you for the love, glad to hear things are going well. I didn't see any DM, where did you send it through? You can always book in a time to chat about coaching/services on our website as well!

  • @hasaanirfan6073
    @hasaanirfan6073 2 месяца назад

    Whoever is editing your videos is exploiting you. Please see latest videos of same niche

  • @timirichards8111
    @timirichards8111 2 месяца назад

    Thanks derek… good information

  • @cloud-vu3mf
    @cloud-vu3mf 3 месяца назад

    Hi Derek! I've learned a lot from your video. Thank you! And I have a question: if my customer abandons more than 3 products at his checkout, how should I set the checkout abandonment email? Then, if he abandons one product, will the setup conflict with the above?

    • @itsderekstroh
      @itsderekstroh 3 месяца назад

      Hey, glad to hear it! You can set things up the same way if people abandon more than 3 products... but if people consistently abandon more than 3/4 products, it may be worth looking at limiting the amount of products that can show up in the dynamic field. You can do this by editing the 'Row Collection' field in the dynamic field element.

    • @cloud-vu3mf
      @cloud-vu3mf 3 месяца назад

      ​@@itsderekstroh Oh..I see😲 Thanks for your reply☺ And the other thing I'd like to ask is: How to add a discounted price to my order confirmation email flow?

  • @davanterowe
    @davanterowe 3 месяца назад

    if someone opened an email zero times, wouldn't that make clicking an email 0 times redundant?

    • @itsderekstroh
      @itsderekstroh 3 месяца назад

      Great question and, logically, you're right. That said, sometimes the pixel that tracks the open doesn't load, is blocked or, if you send text-only emails, doesn't track. If you create a segment with and without the clicks, you'll likely notice there's a difference in the size of the segment.

    • @davanterowe
      @davanterowe 3 месяца назад

      @@itsderekstroh aaah, makes sense. thanks for answering

    • @itsderekstroh
      @itsderekstroh 3 месяца назад

      @@davanterowe you got it man, hope that helps!

    • @davanterowe
      @davanterowe 3 месяца назад

      any videos on sunset flows? trying to figure out how to harmonize the two

    • @davanterowe
      @davanterowe 3 месяца назад

      also, "not suppressed" doesn't show up in the dropdown. has klaviyo changed something?

  • @PrEsHpEeSh
    @PrEsHpEeSh 3 месяца назад

    The value on this video was amazing, thank you Derek.

    • @itsderekstroh
      @itsderekstroh 3 месяца назад

      thanks man, glad you enjoyed it!

  • @YouTubefeds-yx6sx
    @YouTubefeds-yx6sx 3 месяца назад

    True

  • @Sipanian-xk4ue
    @Sipanian-xk4ue 4 месяца назад

    First comment 🥺

  • @lilpeeva
    @lilpeeva 4 месяца назад

    video would have been a lot more helpful if you actually showed what to click on klaviyo

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      working on an updated video for this exact reason :)

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      If you have questions, feel free to reach out

  • @PrEsHpEeSh
    @PrEsHpEeSh 4 месяца назад

    Hi derek! Any chance you can show us an example email of the automated messages/emails you attach to each flow?

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      Check out the 8-figure DTC email strategy in the description :) It has a tonne of examples in it!

  • @MayaBerardi
    @MayaBerardi 4 месяца назад

    Are you able to share this document?

  • @Victoria.video.marketer
    @Victoria.video.marketer 4 месяца назад

    400k for one client? that's amazing

  • @albrooker2949
    @albrooker2949 4 месяца назад

    Your content is gold mate, appreciate the breakdown!

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      thanks man, glad it was helpful 👌

  • @chiefgalo
    @chiefgalo 4 месяца назад

    So 1st one is really giving 20% Discount instead of 10%?? How is that a trick?

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      20% vs. $10, typically as the price of an item increases the marketing shifts from % off to $ off. If you go out an buy a car, for example, when is the last time you've seen an ad that has a % off?

  • @dtetv8499
    @dtetv8499 4 месяца назад

    Yup imagine a company saying 10% off if you buy 10 vs buy 9 get 1 free

  • @adams3616
    @adams3616 4 месяца назад

    Good luck trying to get a large popcorn at $6.99

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      haha you're probably right... haven't been to a movie theater in a while 😢

  • @Mr.Freckles
    @Mr.Freckles 4 месяца назад

    This is exactly what women need to hear before going to the mall😂

  • @Mark-fc5cj
    @Mark-fc5cj 4 месяца назад

    Excellent video! Question for you. What happens if there is only an approx. 100 profile difference between each of the List Clean - 10/11/12/13/14/15 segments I created. I do not see a significant decrease of 500 or so profiles as your example showed. Also, I noticed there is a much easier way to suppress profiles. You can just click on the 3 dots next to the segment name, then choose Suppress Current Members. This way you no longer have to export and import profiles into the suppress list. Thank you!

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      great question, what is your send frequency right now? And yessir, they've changed that recently, makes it much easier!

    • @Mark-fc5cj
      @Mark-fc5cj 4 месяца назад

      @@itsderekstroh Thanks for the quick response! Approx. 3-5 emails per month.

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      @@Mark-fc5cj ok, so because you're not sending super frequently, you might not see as dramatic of a drop. Try looking at people who have received 7/8 emails without opening/clicking. If there's still not much of a difference here, I'd just stick with the 10 emails.

    • @Mark-fc5cj
      @Mark-fc5cj 4 месяца назад

      When I looked at the profiles who received 7/8/9 emails, I am still seeing the same approx. 100 profile difference. So with that being said, I should suppress at the 10 email list?

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      @@Mark-fc5cj ya, I would start with the 10. You can try sending a text-only email to see if you can re-engage those people prior to doing that

  • @reachsum1538
    @reachsum1538 4 месяца назад

    I'm studying what I should do

    • @itsderekstroh
      @itsderekstroh 4 месяца назад

      Tonnes of videos on my channel that will help you out

    • @reachsum1538
      @reachsum1538 4 месяца назад

      @@itsderekstroh ok

  • @eduardo_cdt5679
    @eduardo_cdt5679 4 месяца назад

    Thank you 🙏🏻

  • @clementeen
    @clementeen 5 месяцев назад

    I have a weird question because I am having trouble understanding. With the welcome series, this is for someone who signs up. So what if someone signs up and then purchases (because they signed up to get a coupon code) so then do they go to a different flow? (the post purchase flow) or stay in the welcome series AND also go in to the post purchase flow?

    • @itsderekstroh
      @itsderekstroh 5 месяцев назад

      Great question. This is a mistake a lot of brands make actually. So, when someone joins a list at checkout (either because they purchased or because they were about to), we recommend adding those people to a separate list. You can add them to the same list, assuming you have airtight exclusions, but what you want to avoid is having people who just purchased getting the welcome series + the thank you series at the same time. We have exclusions in the welcome series so that people who initiated checkout/just purchased do not receive it. Does that answer your question?

    • @clementeen
      @clementeen 5 месяцев назад

      Yes it does kinda. To clarify, I was referring to people that sign up using a pop up form. So for example they sign up and thus get 10% off, then they are automatically placed in the welcome series. But if they redeem the discount by thus placing an order would they still remain in the welcome series? Or is this taken care of by Klayvio thanks to the Trigger- placed an order zero times. Thus if this equals 1 time, I assume this takes them to the post purchase sequence? Would you then create a post purchase list and segment this list? Or would you create a newsletter list and segment it into those who purchased 1 time or more?

    • @itsderekstroh
      @itsderekstroh 5 месяцев назад

      ​@@clementeen ya, so I would make sure you have the right filters in place so that if people initiate checkout/purchase they are added into either the abandoned checkout/PP flow and removed from the welcome series. If someone opted in to a pop-up, entered the welcome series and then purchased, they don't need to be added to a new list. I would just make sure you exclude people who have placed order since joining the flow from the welcome series.

    • @clementeen
      @clementeen 5 месяцев назад

      @@itsderekstroh Thank you. How would that look like on Klaviyo?

    • @itsderekstroh
      @itsderekstroh 5 месяцев назад

      @@clementeen I have a video on the Abandoned Checkout flow on my channel, check it out ;)

  • @DarrianIII
    @DarrianIII 5 месяцев назад

    Incredible insight! Thank you for the video 😄🙏🏾

    • @itsderekstroh
      @itsderekstroh 5 месяцев назад

      Glad you found it helpful! 🙌