- Видео 296
- Просмотров 224 634
Derek Stroh
США
Добавлен 22 янв 2023
I Help DTC Brands Increase Profit, Retention and LTV With Email Marketing.
💸 Over $100M in Client Revenue
👨💻 Business & Marketing Coach
📈 Founder at Escend Media escend.media/
👇 Scale with me
organic.escend.media/home
💸 Over $100M in Client Revenue
👨💻 Business & Marketing Coach
📈 Founder at Escend Media escend.media/
👇 Scale with me
organic.escend.media/home
How I Grew a DTC Brand From $541K to $1.3M/Month With Email
📈 Scale your DTC brand with EXPERT Email Marketing: organic.escend.media/home
How I Grew a DTC Brand From $541K to $1.3M/Month With Email
In this video I break down the exact email marketing strategy that helped scale a DTC brand from $541K to $1.3M per month in just 60 days.
I’ll show you how we optimized email flows, improved segmentation, and crafted high-converting campaigns to maximize revenue and increase profit margins.
You’ll learn how to use email marketing and SMS to boost customer lifetime value, reduce reliance on paid ads, and drive consistent sales.
If you’re a DTC brand owner looking to scale with email and SMS, this strategy will help you grow revenue fast.
=====================...
How I Grew a DTC Brand From $541K to $1.3M/Month With Email
In this video I break down the exact email marketing strategy that helped scale a DTC brand from $541K to $1.3M per month in just 60 days.
I’ll show you how we optimized email flows, improved segmentation, and crafted high-converting campaigns to maximize revenue and increase profit margins.
You’ll learn how to use email marketing and SMS to boost customer lifetime value, reduce reliance on paid ads, and drive consistent sales.
If you’re a DTC brand owner looking to scale with email and SMS, this strategy will help you grow revenue fast.
=====================...
Просмотров: 20
Видео
How To Design High-Converting Emails (Klaviyo Tutorial)
Просмотров 8321 час назад
📈 Scale your DTC brand with EXPERT Email Marketing: organic.escend.media/home How To Design High-Converting Emails (Klaviyo Tutorial) In this video I show you how to design high-converting emails using Klaviyo to boost your email marketing performance. I walk you through step-by-step on how to create email templates, optimize layouts, and use Klaviyo’s powerful features to increase conversions....
5 Tips For Personalization in Ecommerce Email Marketing
Просмотров 61День назад
📈 Scale your DTC brand with EXPERT Email Marketing: organic.escend.media/home 5 Tips For Personalization in Ecommerce Email Marketing In today’s video, I reveal how email personalization can dramatically increase engagement, drive more revenue, and set your brand apart. Many DTC brands fail with email by relying on generic, impersonal strategies, leaving significant revenue on the table. This v...
You Need These 4 Systems As An ECOM Founder!
Просмотров 6021 день назад
📈 Scale your DTC brand with EXPERT Email Marketing: organic.escend.media/home You Need These 4 Systems As An ECOM Founder! In this video, I share the five essential systems every e-commerce founder needs to scale their brand and avoid costly breakdowns. You’ll learn how to optimize paid ads across platforms like Meta, Google, and TikTok, and why diversifying traffic sources is critical to long-...
8 Years of DTC Marketing Advice in 15 Minutes
Просмотров 109Месяц назад
📈 Scale your DTC brand with EXPERT Email Marketing: organic.escend.media/home 8 Years of DTC Marketing Advice in 15 Minutes In this video, I condense eight years of DTC marketing experience into 15 minutes of actionable advice. I share the strategies that helped me build two seven-figure businesses and generate hundreds of millions of dollars for multiple seven and eight-figure DTC brands. You’...
How to 3X Profit Margins (Pre and Post Purchase Strategies)
Просмотров 50Месяц назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
5 Ways to Increase Customer Lifetime Value and Reduce Churn
Просмотров 40Месяц назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
How to Build A High Converting Welcome Flow on Klaviyo
Просмотров 932 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
The 7 Highest ROI Klaviyo Flows for Shopify
Просмотров 1292 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
The Biggest Marketing Mistakes Brands Make After $1 Million in Revenue
Просмотров 632 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
How to Design Emails that ACTUALLY Convert
Просмотров 2762 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
This Ecom Brand Added an EXTRA $780,000/mo by doing this…
Просмотров 563 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
17 Email Tips GUARANTEED To Improve Your Email Marketing
Просмотров 1533 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
How to Grow Your Email List (FAST)
Просмотров 1654 месяца назад
👋 If you are an D2C brand owner, we want to run your email marketing! Book in an intro call below: organic.escend.media/home 💰💰💰 Steal Our 8-Figure DTC Email Strategy Here: checklist.escend.media/questionaire 💰💰💰 Email Marketing Mastery Program: emailmastery.escend.media/go 🔊 Links to Other Socials Here: www.linkedin.com/in/derekstroh/ derek.stroh.9 itsderekstroh SUM...
2M/mo Black Friday Email Strategy (2024 Shopify Edition)
Просмотров 8554 месяца назад
2M/mo Black Friday Email Strategy (2024 Shopify Edition)
9 WINNING eCommerce Marketing Tips In 2024
Просмотров 1824 месяца назад
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Clean Your Email List with Klaviyo for Better ROI (2024)
Просмотров 3695 месяцев назад
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8 Years, $100M+, 10 Step Marketing Strategy
Просмотров 1145 месяцев назад
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How to Fix Email Deliverability (Klaviyo)
Просмотров 3745 месяцев назад
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Master Email in 5 Minutes (for ecommerce)
Просмотров 1285 месяцев назад
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Master The Art of Subject Lines (Email Marketing)
Просмотров 1135 месяцев назад
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How to Split Test Email Flows (Klaviyo)
Просмотров 1346 месяцев назад
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The Future of Email Marketing in 2024
Просмотров 1706 месяцев назад
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Email Marketing - Profit-Boosting Strategies Revealed
Просмотров 1387 месяцев назад
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Building a $100,000 Per Month Email Marketing Funnel From Scratch
Просмотров 2897 месяцев назад
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3 Email Design Trends 2024 - Improve Your Emails
Просмотров 1,4 тыс.8 месяцев назад
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How to Successfully Launch a New Product in 2024
Просмотров 2478 месяцев назад
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Hey love the content how do you incorporate an interactive quiz?
thanks! there's a number of ways you can incorporate an interactive quiz. The limitation of doing an in-email quiz is just one question. So usually we'll set up different buttons for different responses and then tag the link/button click. You can also integrate a 3rd party survey tool like Typeform. If you choose the typeform option, you'd just have to choose the first question you want answered and then the URL redirect would be the rest of the typeform.
Or just go plain text.
When you go back to starting to send text only emails - do you still include buttons? Or do you just hyperlink text?
Just the hyperlinked text!
good video!
Your video is spot on, especially when it comes to the importance of a solid email marketing funnel. Since I started using Do You Mail, I have been amazed at how much easier it is to send from unlimited domains without worrying about deliverability. The automatic DNS config was just what I needed! If you are looking to elevate your game, this is where I would start.
I really appreciate how you broke down the fundamentals of building a solid email marketing funnel. It is a wild ride, but it totally pays off once you get the ball rolling. I have been using Mystrika for a few months now and it is been a lifesaver. The detailed analytics really help in refining my approach over time. If you are serious about cold emailing, definitely give it a shot!
The insight you provide on building email funnels is invaluable, and I could not agree more about the power of cold emailing! I started using Mystrika about four months ago, and I have seen a significant improvement in my email warmup process. What I love most is the A/B testing with 26 variations. It really gives me a leg up. Anyone serious about cold emails should definitely explore this tool.
This video really resonated with me. Cold emailing can be tricky, but I have found that using Mystrika has transformed my approach. Their analytics and automatic bounce detection are top-notch. I have also paired it with Filter Bounce for accurate email verification, which keeps my bounce rates low. If you want to boost your outreach, I suggest giving these tools a whirl.
Your insights on building an email marketing funnel are exactly what I needed! I have had my eye on cold emailing, and after six months of using Filter Bounce, I have seen my email verification accuracy skyrocket. The tool is real-time verification API keeps my bounce rates low, allowing for effective outreach. It is worth exploring for anyone serious about cold email!
At 10:44 , wouldn't the Clicked Email one be "zero times" rather than "at least once"?
Yes, you're spot on
Love it! Thanks, Derek. It’s clear that maintaining a clean, engaged list is key to boosting retention and ensuring success in email marketing. To further optimize this process, Searchbug’s email verification, enrichment, and email finder APIs can be invaluable when paaired with tools like Klaviyo. These solutions ensure your email list is accurate, up-to-date, and free from invalid or unengaged contacts, helping you focus on high-quality leads and improving overall deliverability and performance.
Does a customer get removed from the flow automatically if they return to their cart through the email, or should I be adding a conditional split (hasn't ordered since starting the flow) before each email step?
If they go back to the cart, purchase and you have the 'hasn't ordered since starting the flow' filter on the flow they will be removed and you don't need to add a filter before each step
@@itsderekstroh Ah that's great, thanks!
Eplained so simple and helped me save -$250.00 vs current!!!!
glad it helped!
can we add a list directly from shopify by downloading the list then uploading it to klaviyo or should the list come through klaviyo to be cleaned?
You can do that or you can integrate/connect the list when you're integrating klaviyo with Shopify.
For CLV segment Predictive analytics about someone the Predicted Customer Lifetime Value is not available it shows only Predicted Gender
It's still an available segment on Klaviyo, but I believe it's not available until you hit a certain number of sales to make the predictive analytics statistically significant
Hey Derek, I'm starting out as a freelance email marketer and I must admit your channel is underrated AF. It helped me so much get a better understanding of the subject. I'm just wondering if you have any email marketing courses you teach or consultations for freelance email marketers (I only found consultations for companies on your website). Much appreciated.
Thank you - I'm glad you've been enjoying it. I do have a course and do some consulting, feel free to reach out to me at derek@escend.media
Love the content thank you
thanks bro!
Thanks for this! Learned a lot 💯
How many emails should I send... How should I structure the email... No one is teaching that
Hey, Derrick! This may be a little irrelevant for the content of this video, but when working with a new brand/client, what is your process when it comes to learning their voice, audience, style, and overall shaping your marketing strategy based on that specific brand to deliver the best possible content for the best engagement?
It’s all about asking them, diving deep into persona research and just figuring oit what they like
fire video thank you!!!!
thanks bro!
Hey! Thanks for the video, very clear and easy to follow. Question for you... I just switched from Gohighlevel to klavyio. My list is about 13k (if that matters), I only sent 3 emails and I'm already at risk of being shut down with a second warning sent from klayvio. How do I clean my list when I've only sent just a couple emails with little history that will be shown? Seems I may be suppressing a lot. Ty in advance!!
So far, so helpful...curious about your naming convention for the Shopify Opt-ins | EM....What does the EM signify?
glad you've found it helpful! EM is just 'Escend Media' our agency abbreviation
@@itsderekstroh Ahh, thanks. LOL :) I'm halfway through watching rn. Curious, if a client has an optin offer of like $10 off, and visitors can opt in via either a popup or an embedded footer optin, would you still create separate lists for each of those? Any reason they can't both go to ONE list since they should get the same coupon and welcome flow? Also wondering for Campaigns why you specifically exclude bounces and suppressed? Aren't those automatically excluded by Klaviyo? Thanks!
@@shaynamerkaba For those, probably just keep it the same :) For campaigns: we create more strict rules for bounces. Suppressed: yes, you're right, we just do it out of habit but it isn't completely necessary :)
@@itsderekstroh Thanks! Appreciate your replies.
Hey Derek, great video, thanks! I had one question, you briefly touched on this but if a contact is suppressed and they come back say 8 months later and purchase. What is the best way to get them back out of unsuppressed and back into a flow / segment to be marketed to?
Good question. If they come back and purchase (and opt-back in) then they will become unsuppressed. If they purchase but don't opt-back in then they'll remain suppressed.
@ ok I figured thanks !!!
Great one, Derek
Thanks I'm advance for the share!
Hey Derek! How long would you recommend split testing a certain variable before having enough data to be confident enough to move onto the next?
for the pop-up, Klaviyo will tell you when it's statistically significant.
Thank you so much i liked the video and followed you! as you said
glad you enjoyed it!
Hi Derek
Unparalleled value!
thank you!
Do you use plain text emails or html emails for this flow? I think plain text emails are more personal and better for conversion. What's your experience?
We use designed emails for most of the emails in this flow, although sometimes we may have a plain text email further along the flow as well.
Thank you Derek great video. Just wondering if you have service to design emails for businesses on lower turnover.
thanks for reaching out! We work with a lot of different clients in a very wide variety of different niches, if you're interested you can apply for a call here: organic.escend.media/home
How can I create the transactional emails on Klaviyo?
Thanks Derek for sharing your knowledge.
happy to share & hope it helped!
Thanks Derek! This was super helpful. 🌟
Glad you found it helpful!
No one does it like you
Love this. Straight to the point and useful info shared! Thank you.
thank you, glad you enjoyed it!
And your content is getting a whole 2 likes!!
Who hurt you?
Ironic, because now they are too big, and too much of a monopoly that it’s hurting publishing houses, and authors because they have to offer Amazon books at a much lower cost than competitors thus leading to smaller profits for authors. This is causing publishers to have less money for new and emerging authors, and less money to pay existing authors. Not to mention, when they sell out of a book, they will just print their own copies of it and the quality is always trash and looks nothing like the original design of the books/covers. In short, it was never about a man and his love for reading, because how could you grow to screw over the whole book community in such a way. It was always about money, so no surprise he’s the monopoly he is today.
This is GOLD!
Love the advice!!!
thanks man! appreciate you!
Great video Derek. Do you find that open rates are still a useful metric for assessing deliverability considering apple privacy opens, and things like that?
Thank you and great question! Yes, definitely still find it useful. Open rates are vanity metrics, so we don’t use it to make huge decisions, but it will tell us a lot about deliverability/if the emails are even getting to the inbox. You can also filter out apple privacy opens if you want to get a clearer idea of open rates
@@itsderekstroh thanks for your reply. That makes sense.
when it come to outreach to ecom leads, how do i build a descent lead list? what softwares should i use ?
Fire video! Love the content and thank you again for all the help!!!
thanks buddy! Appreciate you!
The welcome flow you showed with the conditional splits was really helpful. I imagine this would also help with deliverability, could you show the rest of the flow? I think it was right where klayviyo freezed up in the video.
Hey there this is pretty much it in terms of conditional splits :) the video caught all of the standard splits we'll do!
100% right here. Also would you be able to do a video on offers/deliverables we can bring to a business to increase their revenue ?
100% there's a bunch of similar content to this with my longer videos on the channel.
Send please
Just found your channel, so much great info, thank you for your help! Quick question regarding the core 4 segments from a previous video. If I wanted to send one campaign to multiple different segments (ex. 90D lead and 90D engaged), how would I make sure that 1) a user isn’t in both segments I’m using and 2) that if they are they don’t receive my campaign email twice?
Glad you've found it helpful! Good questions: 1. They might be but to answer #2 as well, I would add them as exclusions (ie. first email is sent to segment 1 excluding segment 2 and the second email is sent to segment 2, excluding anyone who received email 1)
Thank you for this overview!
glad you liked it
Bend over