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Michigan State University MSMRA Program - Benefits of Hiring Program Graduates

Michigan State University - Masters in Marketing Research Program Overview

To learn more about the #1 ranked MSU Master of Science in Marketing Research Program Part-Time 100% Online Cohort option, please visit our website: broad.msu.edu/masters/marketing-research/curriculum/. This cohort begins in late August (fall semester).

To learn more about the #Visit1 ranked MSU Master of Science in Marketing Research Program Full-Time 100% Online Cohort option, please visit our website: broad.msu.edu/masters/marketing-research/curriculum/. This cohort begins every January (Spring semester).

To learn about the #1 ranked MSU Master of Science in Marketing Research Program Full-Time Fall Cohort option, please visit our website: broad.msu.edu/masters/marketing-research/curriculum/. This cohort begins in late August (fall semester).

The MSMR Virtual Micro Conference & Info Session is designed to provide helpful information for those interested attending the #1 ranked Master of Science in Marketing Research (MSMR) program at Michigan State University. The content highlighted includes essential knowledge and insight into the future-focused marketing research, insights, and analytics career paths. MSMR Board members and alumn...

Learn more about the top Master of Science in Marketing Research program in the world: broad.msu.edu/masters/marketing-research/.

Mike McCune, Director of Insights and Analytics at Kellogg's talks about qualitative idea generation and how market researchers can use his techniques in everyday life.

Two amazing speakers from Directions Research discus data visualization. Andrea Stevie, Marketing Manager and Emily Shepherd, Senior Visualization Specialist talk about the importance of data visualization and everyone can improve their data visualization skills.

Bryant Leech, Director of Design Solutions at Nielsen, sits down with us to discus his role at the biggest marketing research firm in the US, how his master's in marketing research from MSU has shaped his career and what he looks for in hiring new market researchers.

Marisa Jonna is a Client Insights Analyst at comScore. In our interview, she discusses comScore's cross-platform data analytics, her experience in both marketing and sales and advice on presentations.

Jacci Weber, Manager of Consumer Insights at Wendy's and MSU MSMR alumna sits down with us to talk about marketing research career paths, the MSU MSMR advisory board and networking tips. Jacci discusses her experience with both client and supplier side research and why she has chosen client side. As a member of the MSU MSMR program advisory board, she explains how she became involved and offers...

As Global Head of Qualitative at Kantar, Anita Watkins offers us valuable insight into the marketing research industry. Anita talks about some unique skills needed as a qualitative researcher, the broad array of qualitative data analysis, and then offers advice to students entering the professional world.

Carley Metsker, Vice President of Directions Research Inc. takes some time out of his day to share marketing research insights with MSMR Student Interviewer, Joseph Wylie.

Dave Guenthner: In-Depth Interview

Daniel Rozek: In-Depth Interview

Student In-Depth Interview: Katie Murdoch

Jacci Weber: In-Depth Interview

Student In-Depth Interview: Zach VanNieulande

Student In-Depth Interview: Drew Quinn

Student In-Depth Interview: Meagan Jamieson

Student In-Depth Interview: Anna Stephens

Student In-Depth Interview: Loren Evans

Student In-Depth Interview: Pat Loewen

Anita Watkins: In-Depth Interview

Pat Goodnight: In-Depth Interview

James Alexander: In-Depth Interview

Bob Yazbeck: In-Depth Interview

Merrill Dubrow