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With the rise of AI Chatbots, its important to correctly channel AI Traffic in your Google Analytics 4 properties. This step by step guide helps you correctly set up AI Traffic. Special thanks to Himanshu Sharma for providing this amazing guide. Source matches regex ^.*ai|.*\.openai.*|.*copilot.*|.*chatgpt.*|.*gemini.*$

Google Ads News! 𝐁𝐫𝐚𝐧𝐝 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬 𝐟𝐨𝐫 𝐏𝐦𝐚𝐱 now in Beta. With brand guidelines, you can control how your brand is represented in your Performance Max campaign automated assets or formats. You’ll be able to easily upload the following customisations in the same place once per campaign.

Open AI Chat GPT Search is out now.

Presenting you two Google Ads Demand Gen Updates. 1) When copy & pasting an existing Video Action campaign, you will now see the new Copy-Paste Upgrade Tool that initiates the new big VAC-DG upgrade that finalizing in Q2 2025. 2) Video enhancements allow you to have additional and other versions of your videos. For example by creating a vertical video from your horizontal video to better fit on...

Latest Google Ads news and PPC Updates.

Google Ads Optimization: Demand Gen Update about excluding RUclips Placements directly in Bulk spotted by Thomas Eccel.

Expert in Google Ads, Google Analytics and other PPC topics. Focusing on technical support and strategic advice.