In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose as the company scaled globally, including the tension between brand ideals and short-term financial pressures that led to Wilson's dramatic ousting. The discussion highlights valuable lessons for e-commerce and retail media professionals, emphasizing the importance of customer data, quality, and brand integrity.
Link to the book on Amazon: amzn.t...