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Much, much respect to Heidi! When you focus on individual products, however, you will always be chasing industry and be behind. Producers might create a recycling program, then just starve it of resources and it does nothing. As the last 50 years have shown us, recycling is not the answer. My feeling is that we should aim to mandate a reverse supply chain (producers > DCs > retailers > consumers > retailers > DCs > producers, subject to audits) and gradually increase the landfill fees for both consumers and companies. We tax the non-compliant entities (small fees at first, increasing it over time) and use that pool of money to pass it along to those who are doing it well. When consumers are facing increasing fees based on landfill usage, they will be more conscious about what they buy, so companies will face pressure from their customers as well. Using economic levers, over time, the entire economy will move to re-usables and you won't be chasing in perpetuity. I hope these thoughts add constructively to the work you are doing! Thank you!

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Whoever you guys are, someone has subscribed to your "newsletter" using my bank details and has charged me this morning. Never even seen your videos or website no clue who you are, clearly American and not from the UK.... fucking scam 😠

I like the heat map along the walking path in the app. If they can get AI to recognize and categorize objects, it would be amazing if then a drone could be utilized to cover a large area or a long path.

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Great to see data to enable an outcome/improvement

It would be valuable to hear from Waste Busters about what are the most effective strategies to reduce contamination in their experience.