- Видео 19
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Next in Media
Добавлен 19 май 2024
Everything we know about the media, marketing, and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
How Crunchyroll Quietly Became A Streaming War Victor
Next In Media Episode 40
Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company became an under the radar juggernaut in streaming, gaming and events.
Sands talked about why anime has had such a massive breakout in the US, and what brands need to know about this growing audience.
Takeaways:
• Crunchyroll's Growth and Business Model: Crunchyroll has evolved from a user-generated video site to a global anime streaming platform with over 15 million paying subscribers.
• Sony Ownership and Strategic Fit: Crunchyroll is owned by Sony, which aligns well with its Japanese background and expertise in storytelling, inno...
Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company became an under the radar juggernaut in streaming, gaming and events.
Sands talked about why anime has had such a massive breakout in the US, and what brands need to know about this growing audience.
Takeaways:
• Crunchyroll's Growth and Business Model: Crunchyroll has evolved from a user-generated video site to a global anime streaming platform with over 15 million paying subscribers.
• Sony Ownership and Strategic Fit: Crunchyroll is owned by Sony, which aligns well with its Japanese background and expertise in storytelling, inno...
Просмотров: 37
Видео
An Insider's Take On How YouTube Became A CTV Force
Просмотров 1314 дней назад
Next in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of RUclips's ads and programming strategy, and how the company is doing surging into TV while fighting off TikTok. Takeaways: • RUclips's Growth and Evolution: Denis discussed RUclips's transformation from a platform for user-generated content to becoming a major player in TV watch time. • R...
Cannes 2024 - Leveraging AI and YouTube for Effective Media Planning with Greg Johns
Просмотров 76Месяц назад
Next in Media recently sat down with Greg Johns, Chief Product Officer at Canvas Worldwide, during our special RUclips series in Cannes. We dove into the evolving landscape of RUclips and its position within the TV advertising ecosystem. Greg shared his perspective on how RUclips has made significant inroads and why it’s essential to consider it alongside traditional linear TV. We also touched ...
Cannes 2024 - Mediahub's Cat Chappell on Media Activation and Trading in the YouTube Era
Просмотров 84Месяц назад
Next in Media sat down with Cat Chappell, Head of Platforms and Investment at Mediahub at Cannes 2024. I chat with Cat about the latest strategies for maximizing RUclips's potential, the intricacies of media activation, and the nuances of commercial investment and trading roles in the UK. Cat shares her unique insights and experiences, offering valuable perspectives on navigating the ever-evolv...
Cannes 2024 - CEO of Razorfish, Josh Campo on Media's Future with AI and Beyond
Просмотров 53Месяц назад
Next in Media sat down with Josh Campo, the CEO of Razorfish, at Cannes 2024 to chat about what's new and exciting in the media world. In this episode, we dive into the buzz around AI, discussing its real-world applications and separating the hype from reality. Josh also shares his thoughts on the latest media strategies, the importance of authentic storytelling, and how brands can navigate the...
Collectively's Ryan Stern on how the ad world is grappling, or not, with the dominance of Short Form
Просмотров 562 месяца назад
Cannes 2024 - Ryan Stern - CEO / Co-Founder, Collectively
Vayners John Terrana on the battle between CTV and social video
Просмотров 1202 месяца назад
Cannes 2024 - John Terrana, Chief Media Officer, Vaynermedia
The Media Buying Industry Has to Figure Out Where to Put Creators
Просмотров 1252 месяца назад
Next in Media spoke with Kevin Blazaitis, President, Creo at Omnicom Media Group about the challenge brands face in trying to find the right creator partners, and how to measure their impact in relation to the rest of their media plans.
Why Brandech Group isn't Scared of AI Disrupting Everything
Просмотров 602 месяца назад
Next in Media spoke with Brandtech partners Rebecca Sykes about why the company is investing so much in artificial intelligence, and she helps sort out what's hype and what's going to really change how the ad business operates.
Cannes 2024 - Highlights - Exploring the YouTube Ecosystem
Просмотров 172 месяца назад
Cannes 2024 - Highlights - Exploring the RUclips Ecosystem
"That ecosystem is going to collapse"
Просмотров 372 месяца назад
Shannon Pruitt, Global Chief Marketing Officer at Stagwell Brand Performance Network, talked to Next in Media on the inevitability of branding and performance tactics coming together - particularly on RUclips. Pruitt also talked about how brands are looking to build out networks of creators rather than chasing viral hits, and why shoppable TV isn't going to happen overnight.
JiYoung Kim, COO GroupM on Why Old TV Metrics Probably Don't Make Sense for YouTube
Просмотров 1562 месяца назад
JiYoung Kim talked to Next in Media about why she thinks brands haven't fully tapped into the power of RUclips, partially because it's not easy to measure its full impact across numerous use cases. Kim also touted the value of brands connecting with micro creators, and what she needs from Google to make the most out of the RUclips platform.
Cannes 2024 - Highlights - Conversations exploring the YouTube Ecosystem pt.2
Просмотров 272 месяца назад
Next in media talks to experts across the industry at Cannes, including Janet Balis, JiYoung Kim, Joe Marchese, and more, about the RUclips ad ecosystem, the state of digital advertising and the second half of 2024.
Cannes 2024 - Highlights - Conversations exploring the YouTube ecosystem
Просмотров 502 месяца назад
Next in media talks to experts across the industry at Cannes, including Janet Balis, JiYoung Kim, Joe Marchese, and more, about the RUclips ad ecosystem, the state of digital advertising and the second half of 2024.
Pfizer's Wendy Aldrich & Josh Palau on whether YouTube is competing with, or replacing TV
Просмотров 2383 месяца назад
Cannes 2024 - Next in Media talked with the two pharma marketing experts at Cannes about how they've grappling with trying to reach their targeted audiences on RUclips via all the different paths available. - and how the platforms CTV growth is reshaping their overall media spending.
Cannes 2024 - Joe Marchese on why algorithms won't (entirely) rule the future
Просмотров 1893 месяца назад
Cannes 2024 - Joe Marchese on why algorithms won't (entirely) rule the future
Cannes 2024 - Janet Balis on CMOs chasing new definitions of success amid shifting business models
Просмотров 1473 месяца назад
Cannes 2024 - Janet Balis on CMOs chasing new definitions of success amid shifting business models
How YouTube became the hottest network on TV
Просмотров 5144 месяца назад
How RUclips became the hottest network on TV
Soho Joe, Best in the biz!
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