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Next in Media
Добавлен 19 май 2024
Everything we know about the media, marketing, and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Ian Schafer on Why Creators Might Need Upfronts
Next In Creator Media Episode 4
Ian Schafer on Why Creators Might Need Upfronts
Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.
Takeaways:
• Unique Positioning of Ensemble: Ensemble differentiates itself in the creator economy by focusing on a curatorial approach to creators, similar to a studio, instead of a marketplace model.
• Equity in the Creator Economy: Schafer highlights a systemic inequality in brand partnerships, with creators from underrepresented communities getting fewer deals.
• 0.1% of Creators: In the creat...
Ian Schafer on Why Creators Might Need Upfronts
Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.
Takeaways:
• Unique Positioning of Ensemble: Ensemble differentiates itself in the creator economy by focusing on a curatorial approach to creators, similar to a studio, instead of a marketplace model.
• Equity in the Creator Economy: Schafer highlights a systemic inequality in brand partnerships, with creators from underrepresented communities getting fewer deals.
• 0.1% of Creators: In the creat...
Просмотров: 7
Видео
Next In Media @ Advertising Week With Michael Guth
Просмотров 227 часов назад
Next In Media @ Advertising Week With Michael Guth In this interview, Michael Guth of Spectrum Reach discusses the growth of connected TV (CTV) advertising, particularly among small and medium-sized businesses. He emphasizes the importance of simplifying the advertising process for these businesses by leveraging tools and partnerships, allowing them to better use TV and digital data for targete...
What's it like for Advertisers to Wait Around for the DOJ, and Google
Просмотров 129 часов назад
Next In Media Episode 48 What's it like for Advertisers to Wait Around for the DOJ, and Google Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainab...
How CookIt Media is helping Brands and Creators Break Bread
Просмотров 721 час назад
New Show - Next In Creator Media Episode 3 "I think it's always going to be a little bit of insanity" - How Cookit Media is helping Brands and Creators Break Bread Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the RUclips ecosystem. Buckle also talked about what brands get right and wrong about this s...
Adam Singolda Wants Publishers To Collaborate To Fight AI Junk
Просмотров 17День назад
Next In Media Episode 47 Adam Singolda Wants Publishers To Collaborate To Fight AI Junk Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets. Takeaways: • Google’s Market Power and Tensions: Adam highlights concer...
Sir Martin on AI, Google, and Trump
Просмотров 15814 дней назад
Next In Media Episode 46 Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities. Takeways: • Advertising Market Growth: Despite global challenges, the adverti...
Next In Media @ Advertising Week With Mike Treon
Просмотров 4814 дней назад
Next In Media @ Advertising Week With Mike Treon In this conversation, Mike Shields of Next In Media and Mike Treon, Head of CTV and Video at PMG, discuss challenges and opportunities in the connected TV advertising landscape. Takeaways: Fragmented Media Landscape: The shift toward "walled gardens" in media has led brands to adapt to a segmented advertising approach rather than pursuing a unifi...
Should We Really Treat Creators Like Mini Media Companies?
Просмотров 6721 день назад
New Show - Next In Creator Media Episode 1 Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations. Takeaways: • Whaler’s Role: Whaler is a creator marketing agency tha...
Can Comcast, Paramount and Charter Work Together To Grow CTV?
Просмотров 3521 день назад
Next In Media Episode 45 Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming. Sponsored By Moloco & Epsilon Takeaways: • Blockgraph's Mission: The company provides a privacy-focused collaboration platform and household identity framework, enabling advanced video strategies for aro...
How Roku Plans To Bring All Those Instagram Advertisers To TV
Просмотров 32Месяц назад
Next In Media Episode 44 Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products, the company's new self-serve ad product, and what's holding back more social media brands from taking the plunge into CTV. Sponsored By Moloco & Epsilon Takeaways: • CTV Advertising Innovation: Roku is constantly releasing and testing new products in CTV advertisi...
Meet The Company That Brought Ryan's World To The Big Screen
Просмотров 10Месяц назад
Next in Media Episode 43 Next in Media spoke with Julia Moonves, pocket.watch’s SVP, Advertising Sales & Brand Partnerships, about navigating the kids ad market in RUclips era, and whether we're about to see a number of kid RUclipsrs become movie stars. Sponsored By Moloco & Epsilon Takeaways: • PocketWatch Overview: pocket.watch is a kids' media company that partners with popular RUclips conte...
So, How Is Google's Ad Tech Trial Going?
Просмотров 18Месяц назад
Next In Media Episode 42 Next in Media spoke with Ronan Shields, who covers ad tech for Digiday, about how the DOJ's case against Google is going in the ongoing ad tech trial, and whether he thinks this case will really reshape the digital ad market anytime soon. Ronan also discussed why some publishers are worried about a potential Google loss, and what Meta and Amazon might be thinking. Takea...
How Crunchyroll Quietly Became A Streaming War Victor
Просмотров 55Месяц назад
Next In Media Episode 40 Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company became an under the radar juggernaut in streaming, gaming and events. Sands talked about why anime has had such a massive breakout in the US, and what brands need to know about this growing audience. Takeaways: • Crunchyroll's Growth...
An Insider's Take On How YouTube Became A CTV Force
Просмотров 142 месяца назад
Next in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of RUclips's ads and programming strategy, and how the company is doing surging into TV while fighting off TikTok. Takeaways: • RUclips's Growth and Evolution: Denis discussed RUclips's transformation from a platform for user-generated content to becoming a major player in TV watch time. • R...
Cannes 2024 - Leveraging AI and YouTube for Effective Media Planning with Greg Johns
Просмотров 833 месяца назад
Next in Media recently sat down with Greg Johns, Chief Product Officer at Canvas Worldwide, during our special RUclips series in Cannes. We dove into the evolving landscape of RUclips and its position within the TV advertising ecosystem. Greg shared his perspective on how RUclips has made significant inroads and why it’s essential to consider it alongside traditional linear TV. We also touched ...
Cannes 2024 - Mediahub's Cat Chappell on Media Activation and Trading in the YouTube Era
Просмотров 893 месяца назад
Cannes 2024 - Mediahub's Cat Chappell on Media Activation and Trading in the RUclips Era
Cannes 2024 - CEO of Razorfish, Josh Campo on Media's Future with AI and Beyond
Просмотров 603 месяца назад
Cannes 2024 - CEO of Razorfish, Josh Campo on Media's Future with AI and Beyond
Collectively's Ryan Stern on how the ad world is grappling, or not, with the dominance of Short Form
Просмотров 643 месяца назад
Collectively's Ryan Stern on how the ad world is grappling, or not, with the dominance of Short Form
Vayners John Terrana on the battle between CTV and social video
Просмотров 1303 месяца назад
Vayners John Terrana on the battle between CTV and social video
The Media Buying Industry Has to Figure Out Where to Put Creators
Просмотров 1333 месяца назад
The Media Buying Industry Has to Figure Out Where to Put Creators
Why Brandech Group isn't Scared of AI Disrupting Everything
Просмотров 624 месяца назад
Why Brandech Group isn't Scared of AI Disrupting Everything
Cannes 2024 - Highlights - Exploring the YouTube Ecosystem
Просмотров 174 месяца назад
Cannes 2024 - Highlights - Exploring the RUclips Ecosystem
"That ecosystem is going to collapse"
Просмотров 404 месяца назад
"That ecosystem is going to collapse"
JiYoung Kim, COO GroupM on Why Old TV Metrics Probably Don't Make Sense for YouTube
Просмотров 1684 месяца назад
JiYoung Kim, COO GroupM on Why Old TV Metrics Probably Don't Make Sense for RUclips
Cannes 2024 - Highlights - Conversations exploring the YouTube Ecosystem pt.2
Просмотров 284 месяца назад
Cannes 2024 - Highlights - Conversations exploring the RUclips Ecosystem pt.2
Cannes 2024 - Highlights - Conversations exploring the YouTube ecosystem
Просмотров 504 месяца назад
Cannes 2024 - Highlights - Conversations exploring the RUclips ecosystem
Pfizer's Wendy Aldrich & Josh Palau on whether YouTube is competing with, or replacing TV
Просмотров 2514 месяца назад
Pfizer's Wendy Aldrich & Josh Palau on whether RUclips is competing with, or replacing TV
Cannes 2024 - Joe Marchese on why algorithms won't (entirely) rule the future
Просмотров 1944 месяца назад
Cannes 2024 - Joe Marchese on why algorithms won't (entirely) rule the future
Cannes 2024 - Janet Balis on CMOs chasing new definitions of success amid shifting business models
Просмотров 1544 месяца назад
Cannes 2024 - Janet Balis on CMOs chasing new definitions of success amid shifting business models