Видео 72
Просмотров 33 415

3 Key Principles for Success in Public Relations

6:00

3 Key Principles for Success in Content Marketing

3:25

3 Key Principles for Success in Branding

3:55

3 Key Principles for Success in Advertising

9:08

Five metrics for building a tech stack

5:36

Investigating the marketing budgets of major brands

3:59

3 Key Principles for Success in SEO

This video explains the concept of search engine optimization (SEO), which is an important aspect of digital marketing for businesses. The video covers three core principles of SEO: optimizing the website, carefully targeting content, and leveraging domain authority. The video explains that optimizing a website involves factors such as website speed, page size, page description, URL, keywords, internal links, and alt tags. Creating high-quality content and publishing it regularly is also essential for successful SEO. Finally, the video notes that domain authority, or the level of trust and credibility that a website has, can also impact its ranking in search engine results.
Narrated and pr...

Видео

3 Key Principles for Success in Public Relations

6:00

3 Key Principles for Success in Public Relations

Просмотров 227Год назад

This video is about the principles and techniques of public relations (PR), which is a discipline focused on promoting and managing the reputation and public image of a person, business, or organization. The video explains that PR is often misunderstood and highlights three key principles to help marketers understand how to effectively use PR in their marketing strategies. These principles incl...

3 Key Principles for Success in Content Marketing

3:25

3 Key Principles for Success in Content Marketing

Просмотров 48Год назад

This video discusses three principles for developing an effective content marketing strategy: setting the landscape, developing a brand voice, and telling stories using campaigns. The first principle emphasizes the importance of defining what content marketing means for a business and considering factors such as team size, industry, and budget. The second principle focuses on the need to develo...

3 Key Principles for Success in Branding

3:55

3 Key Principles for Success in Branding

Просмотров 38Год назад

The video discusses the importance of branding in marketing, and the principles that marketers can control in the creation of brand assets. It highlights the need to understand the market and target audience, build an emotional connection with the audience, and create distinctive brand assets. It also emphasizes the importance of taking a strategic approach to branding, and considering the mark...

3 Key Principles for Success in Advertising

9:08

3 Key Principles for Success in Advertising

Просмотров 126Год назад

This video explains that advertising is a popular marketing channel because of its ability to reach large audiences quickly and the data it generates. However, it can be expensive and wasteful if not used wisely. The video goes on to outline three principles for successful advertising: targeting, selecting placements carefully, and creating effective ad copy. It emphasises the importance of tar...

5:36

Five metrics for building a tech stack

Просмотров 502 года назад

The video discusses the challenges faced by marketers when evaluating digital marketing tools and services. It identifies five metrics that can be quickly evaluated to decide on a particular tool and can be used to evaluate the entire marketing tech stack. These metrics include focus, costs, ease of use, scalability, and integrations. The video also discusses the importance of keeping on top of...

Investigating the marketing budgets of major brands

3:59

Investigating the marketing budgets of major brands

Просмотров 272 года назад

The video discusses marketing budgets for major brands. It points out that there is little research available online on the topic and that businesses are not required to disclose their marketing budgets. As a result, the budgets are often difficult to assess. The video notes that according to surveys of CMOs, marketing budgets are typically between 5% and 15% of revenue, but that there is signi...

Seven metrics for selecting a marketing agency

6:41

Seven metrics for selecting a marketing agency

Просмотров 322 года назад

The video is an explanation of how to compare different agencies when selecting one to work with. It identifies seven metrics that can be used to evaluate agencies, including their size, location, proposition, culture, and ability to win awards. The video also discusses the pros and cons of each metric and how they can impact the way an agency operates and manages client relationships. Narrated...

Five ways to create a consistent content strategy

4:06

Five ways to create a consistent content strategy

Просмотров 652 года назад

The video provides an overview of how to improve content consistency in marketing by considering five key aspects: tone of voice, complexity, message and topic selection, conciseness, and audience prior knowledge. By defining these aspects, a business can increase its marketing effectiveness and inspire its internal marketing team. Narrated and produced by Alex Moorhouse. For more information v...

Four ways to define a target market's mindset

5:49

Four ways to define a target market's mindset

Просмотров 742 года назад

This video explains how to consider the mindset of an audience when developing a marketing strategy. It discusses four metrics that can be used to build a better marketing strategy and how these can be refined over time. The four metrics discussed are passions, worries, time, and money. The video also explains how marketers can create personas based on these metrics to better understand the aud...

6:02

How to model behaviour in marketing

Просмотров 812 года назад

This video explains how to model behavior in marketing. It discusses why it is important to understand human behavior in marketing, the challenges of predicting consumer behavior, and how behavioral science can help marketers make sense of data. The video also covers the use of models in marketing, such as the marketing funnel, and how these models are based on behavioral principles. Overall, t...

Why behavioural science is useful in marketing

6:37

Why behavioural science is useful in marketing

Просмотров 2412 года назад

This video investigates the role of behavioral science in marketing. Behavioral science is the study of human behavior in a systematic and evidence-based way. It can be used to understand and predict consumer behavior, and as a result, it can be a valuable tool for marketers. The video discusses how marketers can use behavioral science to improve their marketing strategies, including understand...

A step by step process for growth hacking

6:28

A step by step process for growth hacking

Просмотров 502 года назад

This video discusses growth hacking, a process used by entrepreneurs and startups to grow their business quickly and efficiently. The video emphasizes the importance of having a growth mindset and understanding the target market in order to successfully growth hack a business. It also discusses the role of marketing and the importance of having a clear set of goals and objectives. Narrated and ...

3:11

Four great content marketing campaigns

Просмотров 4053 года назад

Four examples of great content marketing campaigns. Nike's "Dream Crazy" campaign, which supported Colin Kaepernick's protests against injustice and police brutality, is an excellent example of a brand connecting on social issues. The campaign used multiple platforms to tell a compelling story, earning it many Cannes Lions in 2019. The New York Times' campaign highlighting the time and cost of ...

1:13

How to Build a Fashion Growth Strategy

Просмотров 543 года назад

How to build a growth strategy for a fashion startup. It provides essential insights for any entrepreneur, founder or fashion marketer by covering how the best businesses build their strategies. Please like, comment and share to help others to find it. For more information visit posito.co.uk/.