- Видео 3
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Elliot Lederman
Добавлен 12 сен 2009
Over 25 years of experience in Licensing, Retail Partnerships and Business Development, representing entertainment franchises at Paramount Pictures and Universal Studios; Fortune 500 corporate brands (e.g. Jeep and Honda) and professional athletes (Michael Jordan and Tiger Woods). As a VP at Universal, represented the Jurassic Park and The Fast and The Furious franchises; the most successful film franchises in Universal Studios’ history. 8-year tenure at Universal resulted in sales of $2.5 Billion at retail and a $300 Million recurrent consumer products business.
E.T. Direct-To-Retail Exclusive at Toys "R" Us
As Vice President at Universal Studios, Elliot Lederman negotiated and secured an unprecedented and exclusive three-year worldwide merchandising program in more than 20 countries with Toys R Us, Inc., the worlds largest specialty retailer to develop a full range of exclusive E.T. product. In conjunction with this program, Universal Studios celebrated the 20th anniversary of Steven Spielbergs E.T. The Extra-Terrestrial with the theatrical re-release of the 1982 classic film in April 2002.
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Видео
Jurassic Park partnership with Jeff Gordon
Просмотров 6 тыс.14 лет назад
Elliot Lederman pioneered and managed the strategic partnership with four-time NASCAR® Champion Jeff Gordon in support of The Lost World: Jurassic Park film and video release and the Jurassic Park: The Ride attraction at Universal Studios Hollywood theme park. TV media: 20.3 million consumer impressions (not including broadcast of NASCAR race). Print media: 21 million impressions.
The Fast and The Furious Franchise
Просмотров 2,7 тыс.14 лет назад
As Vice President at Universal Studios Consumer Products Group, Elliot Lederman developed new business model by successfully extending Universal's The Fast and The Furious franchise into a lifestyle brand; resulted in licensing partnerships exceeding $120MM at retail.