In this episode, Kelly and Jo unpack the critical role of the Chief People Officer (CPO) in scaling organisations. They explore how the CPO drives value by enabling leadership transformation, establishing scalable infrastructure, and aligning people strategies with commercial goals. Drawing from their expertise, they delve into the challenges CPOs face in influencing founders and leadership teams to invest in people and systems that unlock sustainable growth. The conversation touches on the parallels between HR and marketing, the importance of high-performing leadership teams, and practical advice for navigating organisational transitions.