- Видео 62
- Просмотров 11 931
Genie Goals
Великобритания
Добавлен 17 июл 2018
We help ambitious e-commerce brands, large or small, scale through cutting-edge digital marketing and change the world in the process.
There is never a one size fits all when it comes to Digital Strategy so our team are focused on each of our partners’ marketing objectives to establish the role each channel needs to play whether you have an established marketing mix or making the first step into a single channel. We are smart people, using smart tools but we’re not dictated by them.
We launched this channel to share our learnings from the last 11 years with the wider ecommerce space to help brands and businesses grow.
www.geniegoals.co.uk/
There is never a one size fits all when it comes to Digital Strategy so our team are focused on each of our partners’ marketing objectives to establish the role each channel needs to play whether you have an established marketing mix or making the first step into a single channel. We are smart people, using smart tools but we’re not dictated by them.
We launched this channel to share our learnings from the last 11 years with the wider ecommerce space to help brands and businesses grow.
www.geniegoals.co.uk/
What does good look like in Affiliate Marketing for ecommerce brands?
So you're thinking of or are about to start running affiliate marketing - how do you know whether it's successful or not? What should you expect?
In this video Rachel Said our Head of Affiliates takes us through what good can look like for ecommerce brands starting up in the channel.
🔗 Links
▶ Want to hear more? Check out Rachel's full blog post @ www.geniegoals.co.uk/resources
▶ To ask Rachel a question or follow his work - www.linkedin.com/in/rachelsaid/
We are Genie Goals, make sure you subscribe to our channel for the latest insight or check out our website @ www.geniegoals.co.uk/
In this video Rachel Said our Head of Affiliates takes us through what good can look like for ecommerce brands starting up in the channel.
🔗 Links
▶ Want to hear more? Check out Rachel's full blog post @ www.geniegoals.co.uk/resources
▶ To ask Rachel a question or follow his work - www.linkedin.com/in/rachelsaid/
We are Genie Goals, make sure you subscribe to our channel for the latest insight or check out our website @ www.geniegoals.co.uk/
Просмотров: 21
Видео
What can you offer Affiliates? Create your promotional toolset.
Просмотров 13День назад
Now your talking to partners and they're interested in your programme, they want to know what you can offer them. What is your promotional toolset? In this video Rachel Said our Head of Affiliates takes us through defining what you can and can't offer your affiliate partners, so you can create your own promotional toolset. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.gen...
How to select Affiliate Partners - Who should you approve?
Просмотров 1114 дней назад
So you've launched your affiliates and now what? Do you accept every partner that applies? NO! In this video Rachel Said our Head of Affiliates takes us through how to select the right partners and end up with a programme representative of your brand - not full of bumf. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.geniegoals.co.uk/resources ▶ To ask Rachel a question or ...
The Importance of Tracking in Affiliate Marketing
Просмотров 31Месяц назад
In order for affiliate marketing to work you need tracking on your website to track interactions and conversions. This tracking comes from partnering with an affiliate network. In this video Rachel Said our Head of Affiliates takes us through why getting the tracking right is so important for the success of your programme. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.gen...
The Validation Process for Affiliate Marketing Sales
Просмотров 24Месяц назад
In this quick video Rachel Said, our Head of Affiliates talks through what to consider when you're setting up your sales validation process to align with your strategy but ensure you're only paying when you should be! 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.geniegoals.co.uk/resources ▶ To ask Rachel a question or follow his work - www.linkedin.com/in/rachelsaid/ We ...
Affiliate Marketing - Isn't it just voucher codes?
Просмотров 40Месяц назад
When you hear Affiliate Marketing, what do you think of? It's ok, we know "voucher codes" is one of the first things, but there is a lot more to affiliates than meets the eye. In this quick video Rachel Said, our Head of Affiliates talks through what "Affiliate Marketing" actually is beyond voucher codes. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.geniegoals.co.uk/reso...
Setting Affiliates Commission Rates Strategically
Просмотров 26Месяц назад
Commission rates are the foundation of your programme. What do you need to consider when setting these? How do you make sure to get the most out of them? In this quick video Rachel Said, our Head of Affiliates talks through what to consider when you're setting up your commission rates to align with your marketing and channel strategy. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog po...
Why work with voucher code & cashback sites in your affiliate marketing strategy?
Просмотров 50Месяц назад
"Voucher codes devalue the brand" - well they can do, and there are a lot of sites that skim codes BUT, some of the biggest luxury brands out there use them to their advantage and so could you! In this quick video Rachel Said, our Head of Affiliates talks through why you shouldn't be too quick to write off voucher code sites as part of your Affiliate Marketing strategy. 🔗 Links ▶ Want to hear m...
Is Affiliate Marketing Profitable?
Просмотров 49Месяц назад
There are two perspectives we often hear about when approached by a business new to affiliate marketing. Either they think it's all voucher codes or they believe it's all PR and not profitable! In this quick video Rachel Said, Head of Affiliates talks through how Affiliate Marketing can be set up for profitability in 2024. 🔗 Links ▶ Want to hear more? Check out Rachel's full blog post @ www.gen...
21 Questions with Imogen Collins, Head of Digital Marketing at Genie Goals
Просмотров 152 месяца назад
We grabbed 5 minutes with Head of Digital Marketing at Genie Goals, Imogen Collins as she planned for her panel at Affiliate Huddle. We cover everything from the biggest mistakes she's seeing ecommerce brands make, who's smashing it right now and her favourite thing about working for Genie Goals. Genie Goals is a results-driven digital marketing for ambitious purpose led ecommerce brands. Speci...
Auditing Paid Social Meta Accounts
Просмотров 303 месяца назад
Auditing Ad Accounts is something Head of Paid Social, Sam Thompsett does every week. In this video Sam talks you through how we look at account structure and best practices for ecommerce brands in 2024. Sections 🎬 0:00 Full Funnel Ad Account 1:01 Ad Account Structure 1:20 Over Segmentation 1:50 Optimisation Types 2:10 Learning Phase 2:37 Demographics 3:35 Ad Frequency 4:33 Personalisation for ...
Introducing OKR's, Setting the Right Goals for your Digital Marketing
Просмотров 854 месяца назад
Looking for a way to align your team behind the same objective? Most shortfalls and challenges are solved by thinking - BUT - we can’t solve problems with the same thinking we created them with. In order to change our thinking and to give us the best chance of solving our challenges (be that business, organisational or personal), we need a framework to help us reach and set the right objectives...
The Fundamentals of Digital Marketing with CEO Emily Long
Просмотров 734 месяца назад
Consumers rarely have a single channel experience with your brand. It’s an increasingly noisy place out there, with shiny new platforms appearing constantly. Feeling confident that you are spending your time and your company’s money in the right place has never been more important than in today’s global economy. And whether you are accountable for the whole of your digital marketing plan or a c...
What is PMax? Should I use it for my retail brand?
Просмотров 844 месяца назад
‘Pmax is a black box so we’ve made a conscious decision to not migrate over from standard shopping’. This is what we constantly hear from a lot of retailers out there. Now, don’t get me wrong, I fully understand the debate; AI on one side and some form of control on the other. Marketers love to be in control, especially those that have been around for a decade and more. This idea of budgeting f...
The Paid Social Full Funnel Marketing, 2024
Просмотров 914 месяца назад
What is the marketing funnel and how can you apply it to your Paid Social account structure and strategies? That is what Head of Paid Social, Sam Thompsett takes us through in this video. Sections 🎬 0:00 What is the marketing funnel? 0:49 How do you apply it to Paid Social? 2:05 How to measure success? 3:08 What's changing in Paid Social? 4:00 Advantage 4:21 Privacy Changes 5:00 Summary 🔗 Links...
How has GA4 changed attribution for paid digital marketing channels?
Просмотров 1985 месяцев назад
How has GA4 changed attribution for paid digital marketing channels?
Brand Bidding, should you bid brand in 2024? Google Ads Strategy.
Просмотров 2875 месяцев назад
Brand Bidding, should you bid brand in 2024? Google Ads Strategy.
21 Questions with Emily Long, CEO at Genie Goals
Просмотров 457 месяцев назад
21 Questions with Emily Long, CEO at Genie Goals
What is Affiliate Marketing in Ecommerce?
Просмотров 419 месяцев назад
What is Affiliate Marketing in Ecommerce?
The Fundamentals of Paid TikTok for Ecommerce Brands 2023
Просмотров 3910 месяцев назад
The Fundamentals of Paid TikTok for Ecommerce Brands 2023
How to Grow Your Ecommerce Brand Internationally
Просмотров 10410 месяцев назад
How to Grow Your Ecommerce Brand Internationally
The Role of Digital in your Marketing Strategy with CEO Emily Long
Просмотров 14110 месяцев назад
The Role of Digital in your Marketing Strategy with CEO Emily Long
PPC Measurement for Growth in Ecommerce, Demystifying the Role of PPC
Просмотров 10711 месяцев назад
PPC Measurement for Growth in Ecommerce, Demystifying the Role of PPC
What is Advantage+ shopping campaigns and can it help ecommerce brands grow?
Просмотров 9611 месяцев назад
What is Advantage shopping campaigns and can it help ecommerce brands grow?
What is the role of an Affiliate Network? How ecommerce brands leverage AWIN, Impact, CJ and Rakuten
Просмотров 20011 месяцев назад
What is the role of an Affiliate Network? How ecommerce brands leverage AWIN, Impact, CJ and Rakuten
Growth vs Profitability: Finding that Sweet-spot for Ecommerce Brands
Просмотров 12711 месяцев назад
Growth vs Profitability: Finding that Sweet-spot for Ecommerce Brands
How is AI being used in Digital Marketing? And what has changed recently for Ecommerce brands?
Просмотров 8611 месяцев назад
How is AI being used in Digital Marketing? And what has changed recently for Ecommerce brands?
Ecommerce PPC Case Studies by Google Premier Partner, Genie Goals, 2022
Просмотров 212Год назад
Ecommerce PPC Case Studies by Google Premier Partner, Genie Goals, 2022
Multi Channel Narrative Ecommerce and Personalisation with Shopify MD Shimona Mehta | E15
Просмотров 1232 года назад
Multi Channel Narrative Ecommerce and Personalisation with Shopify MD Shimona Mehta | E15
Thank you for the advice. It was clear, and easy to understand. I hope you can make a video about SMART KPI 😊
I visited my Hudson's bay. It's my first time seeing the brand It's an real thing. After doing some research. A lot of people are coving it on RUclips... I did ended up buying this brown belt. It's definitely very textra look. Mainly for it because how functional with no holes as it stretch. That said, I do hope it pairs well with Thursday boots/shoes.
Spectacular stuff. Well done Hannah!
Thanks so much Luca ❤️ Glad you liked it!
Always great to hear these kind of insights.
Thanks Rich, so glad you liked it. He gives some fantastic insights and analogies. Any favourites?
"I'll show you cute and compelling!" is our favourite quote from this episode. Does anyone else have a favourite quote?
I loved the video guys 😄
Check out our blog on trust here 👉🏽 bit.ly/3d7sUIE
Get in touch with us at www.geniegoals.co.uk/contact
I love it!!