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Getting to Aha!
Добавлен 14 мар 2022
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one. I’m your host, Darshan Mehta.
[Greatest Hits] Creative Marketing vs. AI: The Future for Influencers and Brands with Gil Eyal
In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.
Gil Eyal has been recognized as one of the 30 most influen...
Gil Eyal has been recognized as one of the 30 most influen...
Просмотров: 3
Видео
Secret to Unleashing Team Creativity with Simple Storytelling Hack! Insights from Marc Kerachsky
Просмотров 1021 час назад
In this episode of Getting to Aha!, Darshan Mehta is joined by Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in sto...
![[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies](http://i.ytimg.com/vi/wRhAVw6FBHg/mqdefault.jpg)
[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies
Просмотров 2514 дней назад
In this Greatest Hits episode of Getting to Aha!, Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. Together, they explore how John became involved in polling and opinion research, the role of online s...
Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX
Просмотров 14 тыс.21 день назад
In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. Rick Denton is the Manag...
![[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths](http://i.ytimg.com/vi/ynMz3DYWwv8/mqdefault.jpg)
[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths
Просмотров 1328 дней назад
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company...
The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant
Просмотров 13 тыс.Месяц назад
In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the...
![[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage](http://i.ytimg.com/vi/ks62JpoVnyY/mqdefault.jpg)
[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage
Просмотров 8Месяц назад
[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage
The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods
Просмотров 5 тыс.Месяц назад
The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods
![[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George](/img/1.gif)
[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George
Просмотров 7Месяц назад
[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George
Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker
Просмотров 7 тыс.2 месяца назад
Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker
[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
Просмотров 62 месяца назад
[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global CRO at Growth Matters
Просмотров 7 тыс.2 месяца назад
Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global CRO at Growth Matters
[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
Просмотров 302 месяца назад
[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP at Soundhound
Просмотров 5 тыс.3 месяца назад
Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP at Soundhound
[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
Просмотров 703 месяца назад
[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited
Просмотров 5 тыс.3 месяца назад
Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited
[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda
Просмотров 93 месяца назад
[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda
Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott
Просмотров 543 месяца назад
Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott
[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu
Просмотров 14 месяца назад
[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
Просмотров 4,9 тыс.4 месяца назад
Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
[Greatest Hits] The Philosophy of Unleadership with Steve Krull
Просмотров 114 месяца назад
[Greatest Hits] The Philosophy of Unleadership with Steve Krull
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov
Просмотров 5 тыс.4 месяца назад
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, CMO at Country Chicken Co.
Просмотров 55 месяцев назад
[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, CMO at Country Chicken Co.
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
Просмотров 1565 месяцев назад
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
[Greatest Hits] Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
Просмотров 155 месяцев назад
[Greatest Hits] Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
Creating Experiences and Evoking Emotions: Secrets to Business Success with Mary Crafts
Просмотров 4 тыс.5 месяцев назад
Creating Experiences and Evoking Emotions: Secrets to Business Success with Mary Crafts
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
Просмотров 76 месяцев назад
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
Просмотров 376 месяцев назад
Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
[Greatest Hits]Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj of Dunkel Kitchen
Просмотров 196 месяцев назад
[Greatest Hits]Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj of Dunkel Kitchen
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
Просмотров 116 месяцев назад
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
Love Moringa!
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Loved watching you.i make all your recipes according to your measurement .it's very good .❤thanks. Lots of love😊
Q😂🎉q🎉q🎉🎉-😂-🎉🎉--🎉-
🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩🇸🇩
Nice idea 🥰
Thank you Darshan and Steve for the interesting discussion! Im a fan of aviation disaster stories, I always see pilots gotta follow their manual step by step when having technical challenge in flight, it requires tremendous calm and sharp during the troubleshooting I wonder the Employee Assist that Steve mentioned could help in this scenario, by having the copilot to describe the challenge to AI and let the AI to give another set of opinion that human might overlook
thanks for the opportunity to share about Chronic Pain, Chronic Stress and the Importance of Clearing Out Daily mental and Emotional Debris for calm, clarity and productivity.
ططططط
Great video!
What an inspiring person, Mr. Aashutosh .
We're glad you were inspired by our guest.
Great podcast. AI is definitely changing the game when it comes to HI, BI, and a lot of other areas small and big. Looking forward to seeing similar podcasts!
Couldn't agree more!