- Видео 125
- Просмотров 4 009
Malomo
Добавлен 30 сен 2019
Web compliance and accessibility (WCAG & ADA) for ecommerce brands with SeaMonster Studios
Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, is joined by SeaMonster Studios’ Wes Buckwalter, Creative Director and CEO, and Deneb Pulsipher, Web Developer and Accessibility Specialist. Wes shares the company's origins and evolution into a full-service agency offering branding, graphic design, and compliance. Deneb, previously a high school English teacher, transitioned into web development, focusing on accessibility for ecommerce brands. They discuss the importance of WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) compliance, emphasizing the need for accessible websites to retain customers and avoid lawsuits. They hi...
Просмотров: 28
Видео
How the best ecommerce brands power consumer routines with Recharge SVP of Marketing Jen Gray
Просмотров 1821 час назад
Mariah Parsons, Head of Marketing at Malomo and Host of Retention Chronicles, and Jen Gray, SVP of Marketing at Recharge, discuss the importance of subscriptions in the Shopify ecosystem. Jen, who transitioned from big tech to Recharge, emphasizes the value of subscriptions in powering consumer routines and driving predictable revenue. They highlight the shift from a goods and services economy ...
Gamification in loyalty programs for ecommerce brands with Flaunt Co-Founder & CRO Chris Miller
Просмотров 914 дней назад
Chris Miller, Co-Founder & CRO of Flaunt Loyalty, and Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, discuss the importance of dynamic loyalty programs for Shopify merchants. Chris highlights Flaunt Loyalty's unique service & software model, which includes designing, implementing, and managing loyalty programs to grow LTV and profits. They emphasize the need for ong...
Standing out on shelves & social media w/ unique ingredients from Rodial Founder Maria Hatzistefanis
Просмотров 921 день назад
Maria Hatzistefanis, CEO and Founder of Rodial, discussed her journey from beauty writing in Greece to launching her skincare brand (Rodial) with Host of Retention Chronicles, Mariah Parsons. Maria highlighted the importance of unique ingredients and targeted treatments, such as Rodial’s Snake Serum and Dragon's Blood hyaluronic acid, to stand out on shelves. Rodial's success includes availabil...
New age of affiliate & influencer marketing for ecom brands with Social Snowball Founder Noah Tucker
Просмотров 11Месяц назад
Mariah Parsons, Head of Marketing at Malomo and Host of Retention Chronicles and Noah Tucker, Founder & CEO of Social Snowball, discuss the evolution of affiliate marketing and its impact on e-commerce. Social Snowball, with 2,200 merchants, focuses on influencer and micro-influencer partnerships, addressing the shortcomings of legacy affiliate platforms. They highlight the importance of clear ...
Navigating global growth in international B2B & B2C markets w/ Custom Neon Ops Manger Kit Henseleit
Просмотров 3Месяц назад
Mariah Parsons, Host of Retention Chronicles Podcast & Head of Marketing at Malomo, and Kit Henseleit, Global Operations Manager at Custom Neon, Founder at Clouding Over, discussed the unique challenges and opportunities of operating in the signage industry and the differences between B2B and B2C marketing. They emphasized the importance of creativity, flexibility, and building strong relations...
Enhancing CX by leveraging technology & diversity initiatives with Kendra Scott's Senior Director
Просмотров 9Месяц назад
Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, and Lindsay Baylor, Senior Director of Customer Care & DEIB at Kendra Scott, discussed the importance of leveraging technology and diversity initiatives to improve customer service at Kendra Scott. They emphasized the value of creating an online experience that is easy for new customers to adapt to, and the need for a c...
Building a customer-centric e-commerce brand with Dore & Rose // Hears Co-Founder Bob Verlaat
Просмотров 116Месяц назад
Mariah Parsons, Host of Retention Chronicles, and Bob Verlaat, Co-Founder of Dore & Rose and Hears, discussed their experiences launching and scaling e-commerce brands, emphasizing the importance of having a clear vision, solid business plan, and strong support system. Mariah highlighted the value of taking calculated risks and learning from failures, while Bob stressed the need to maintain qua...
Designing transactional emails & order tracking pages to generate revenue | Womads' CEO Lisa Oberst
Просмотров 13Месяц назад
Mariah Parsons, Head of Marketing at Malomo and Host, and Lisa Oberst, Founder of Womads, discussed the importance of sustainability and comfort in footwear design, particularly for women. They emphasized the need for quality control and good relationships with manufacturers. They also discussed various challenges and opportunities in the e-commerce industry, including networking, technology in...
Malomo x Sticky Digital: Capturing first-party data with interactive transactional emails
Просмотров 232 месяца назад
Join us as we discuss new, innovative ways you can retain and engage your customers during the post-purchase experience. We'll be discussing strategy with one of the best agencies in the ecom world, Sticky Digital, on how they're seeing Shopify merchants enhance their transactional messages. By capturing first-party data and gamifying transactional emails, these brands are taking things to the ...
Scaling a DTC brand while maintaining customer trust with Nemah CEO Madison Lee
Просмотров 122 месяца назад
Mariah Parsons, HOM at Malomo and Host of Retention Chronicles, and Madison Lee, Co-Founder & CEO of Nemah, discussed the challenges and opportunities of transitioning from a talent agency to a e-commerce brand. Mariah and Madison explored the importance of personal branding, consumer insights, and technology in developing a private label. They emphasized the need for brands to prioritize custo...
Email deliverability in ecommerce with ASPEKT Founder Nikita Vakhrushev
Просмотров 92 месяца назад
This conversation is centered around email and SMS deliverability in e-commerce, with a focus on understanding technical aspects and predictability of email marketing results. Mariah Parsons. Head of Marketing at Malomo & Host of Retention Chronicles, and Nikita Vakhrushev, Founder of ASPEKT agency, shared their experiences with email marketing and discussed challenges such as recent deliverabi...
The ethical implications of using AI-generated content in marketing with Ivy City Co’s Rachel Ricks
Просмотров 72 месяца назад
Mariah Parsons and Rachel discussed the importance of prioritizing customer experience and tailored marketing strategies to grow e-commerce brands. They emphasized the significance of celebrating milestones, launching new collections, and understanding the target audience to create effective marketing strategies. Later, Mariah and Rachel discussed digital marketing strategies, including social ...
Best practices for customer experience in ecommerce with Inevitable Agency Founder Zoe Kahn
Просмотров 132 месяца назад
Mariah Parsons, Head of Marketing at Malomo and host of Retention Chronicles, and Zoe Khan, VP of Retention at Audien Hearing, Founder of Inevitable Agency, and host of Let’s Laugh About It Podcast, discuss the importance of prioritizing customer satisfaction and loyalty in the E-commerce industry. Zoe shared her experience in the over-the-counter hearing aid industry, highlighting the challeng...
Using customer insights to inform ecommerce customer experience: Mixhers VP of CX Savannah Benson
Просмотров 103 месяца назад
Mariah Parsons and Savannah Benson, VP of Customer Experience at Mixhers, discussed the evolution of customer experience strategy in e-commerce, emphasizing the importance of proactive planning, managing customer expectations, and over-communication. They also highlighted prioritizing customer needs in cross-functional meetings and creating a positive experience through rebranding and product q...
Optimizing ad performance on different social media platforms with Evestar’s Matt Froehlich
Просмотров 13 месяца назад
Optimizing ad performance on different social media platforms with Evestar’s Matt Froehlich
10 Post-Purchase Lessons From Working With 5,000 Shopify Merchants | Malomo Co-Founder | Yaw Aning
Просмотров 43 месяца назад
10 Post-Purchase Lessons From Working With 5,000 Shopify Merchants | Malomo Co-Founder | Yaw Aning
Retaining your shoppers with fun shopping events & community building | RAGS Founder Rachel Nilsson
Просмотров 33 месяца назад
Retaining your shoppers with fun shopping events & community building | RAGS Founder Rachel Nilsson
Malomo x Corso: Let customers report shipment issues from your tracking page
Просмотров 323 месяца назад
Malomo x Corso: Let customers report shipment issues from your tracking page
Building successful subscription brands with pre-orders marketing | ORBYT Skin & Azio Beauty
Просмотров 94 месяца назад
Building successful subscription brands with pre-orders marketing | ORBYT Skin & Azio Beauty
Email marketing and email templates for ecommerce brands with Liz Krupka at Nomadd Marketing
Просмотров 24 месяца назад
Email marketing and email templates for ecommerce brands with Liz Krupka at Nomadd Marketing
Selling product & running ads on Amazon vs Shopify vs Meta | Joel Reichert, Maven Thread, Woven Nook
Просмотров 94 месяца назад
Selling product & running ads on Amazon vs Shopify vs Meta | Joel Reichert, Maven Thread, Woven Nook
Shopify’s capabilities and when merchants should use apps vs. custom solutions with Ambaum Agency
Просмотров 114 месяца назад
Shopify’s capabilities and when merchants should use apps vs. custom solutions with Ambaum Agency
Customize Shopify Order Tracking Page with Malomo''s Tracking Page Creator
Просмотров 714 месяца назад
Customize Shopify Order Tracking Page with Malomo''s Tracking Page Creator
Adding value to the online buying experience with Dallas Parsons (Marketing Senior Dir. at Mixhers)
Просмотров 44 месяца назад
Adding value to the online buying experience with Dallas Parsons (Marketing Senior Dir. at Mixhers)
Malomo x Yotpo: Personalizing and Segmenting Branded Transactional Email & SMS
Просмотров 265 месяцев назад
Malomo x Yotpo: Personalizing and Segmenting Branded Transactional Email & SMS
Increasing repeat orders & subscriptions for Shopify CPG brands w/ Harry Willis (Director at Relo)
Просмотров 105 месяцев назад
Increasing repeat orders & subscriptions for Shopify CPG brands w/ Harry Willis (Director at Relo)
Starting an ecommerce brand & strategy plays: J. Davis, Founder: Pillow Cube, Cold Case, & Creatably
Просмотров 195 месяцев назад
Starting an ecommerce brand & strategy plays: J. Davis, Founder: Pillow Cube, Cold Case, & Creatably
Why ecommerce brands are providing shipment protection during order tracking, Emerson Hammer (Corso)
Просмотров 115 месяцев назад
Why ecommerce brands are providing shipment protection during order tracking, Emerson Hammer (Corso)
Navigating a burglary with vulnerable & honest customer communication: Liz Reyes (Co-Founder, Sols)
Просмотров 96 месяцев назад
Navigating a burglary with vulnerable & honest customer communication: Liz Reyes (Co-Founder, Sols)
Thanks for having me on the pod! ❤
Promo-SM
loved this
🔥 conversation!
🤩🤩🤩
Impressive brand. I love it.
Thank you for having me on the Retention Chronicles podcast!
It was an absolute pleasure having you Jim!!
✌️ 𝓟Ř𝔬𝓂𝔬𝐒ϻ
Hey, I have several products in my shop and would like to create a custom property identifying certain products from others (let's say some work on subscription and some don't). When a client places an order of several products I would like to send an email after a month reminding them to refill (ONLY THE PRODUCTS THAT WORK ON SUBSCRIPTION) I also would like in the email for it to be dynamic and show these products on subscription with a refill now button. Could you help out in this? thank you so much!