Видео

Thank you guys 👍🏼

That’s a good question, it obviously depends on how many people are in the area and what the audience size looks like. The main metric you want to watch in the situation is frequency. With a city around 2 million or 3 million, you should be able to spend at least one $150-$200 per day without any issues.

I have a few clients in California yes, 3 at the moment

@@Taurify awesome, how can i get a estimate

@@mjmald Book a call with us here and we can see if you are the right fit for our services, and we can provide you with an estimate: calendly.com/taurify/painting-discovery-call

I’m glad you like it!

We noticed that when we have the lead objective for ads opposed to the sales objective, the leads are very bad quality. That’s why we started using the sales objective for messages.

@@Taurify Thanks for the reply i have been at this game for 5+ years have 30-40 clients at any given time. Ive always used msg ads as my bread and butter when all else fails, if you use ADRESS and a single question up front for lead forms you should be able to get 40% or better appointment ratio. Ive scaled multiple companies using msg ads. I have never used the sales objective until your video..... what are your overall thoughts lets say you get 30 msgs how many of them are someone wanting to book an appointment vs not?

Glad you’re enjoying! If you think some of your friends would enjoy it, give it a share!

There are some automation tools in instant forms as well. Landing pages can be a good way to further increase quality, but it can be harder to make them work

Just responded to ya, looking forward to it as well.

Absolutely, without a good CRM and system in place, your leads are not able to get managed properly

The strategy is still valid, however, I personally recommend testing broad at first and then focusing on micro testing like that.

Glad you liked it!! Who should I have on next ?

I got you

Any time!

Targeting is done in the demographics and the creative itself

Glad you found some value in it!

Glad it was helpful! Who should we do next??

@ anyone from the paint scout team!!

@ I’ll send some emails and see what I can do!

I don't understand the question

are you using a CRM right now?

@Taurify I use the Sherwin Williams pro app to send in bids to customers via email

Depends on your situation, book a call and let’s talk

@Taurify sure , which link?

@@ALFHAOMEGA-v9j www.taurify.com/painting

I would actually recommend sticking with residential and $30 per day

Glad it’s been helpful! How have your results been?

Glad you liked it

Hey thanks, glad you found it helpful! This video is a little old, if you are looking commercial clients (offices, firms, stuff like that) I recommend going the google rout, not Facebook. Facebook tends to lean very hard on the residential side

@@Taurify totally understand, that makes a lot of sense. You have any videos or tips on the Google ads side? Any resources or help you can provide would forever put me in your debt 🙌

@@AirCapitalCleaningCo I made a video on google local service ads, check that one out!

What are you selling? This will give me better context to help you

@@Taurify I'm actually running a renovating business, but a friend of mine who owans a painting business told me about your channel here!. Too bad you have so few followers. So, I have a renovation business, to answer your question

@@dplakou Well thank you for joining the channel! I hope it has been valuable so far! To answer your original question, with any local service business I recommend targeting based off of location, age, gender, and that's it. In the creative and copy, target those to your ideal clients. For example, if that is full kitchen remodels, talk about that. The whole goal is to sell them on giving you their information. After that, have your office admin or appointment setter qualify the leads on the phone to make sure they are the right fit. If so, book the free estimate. That is pretty much exactly what we do for our clients, Ads > Call and Qualify > Book on site estimate > Sales person sells the job

@@Taurify no targeting audience? My nephew, who claims to be tech savvy, maintains that we ought to take the emails and do some look alike audience (and some percentage). Yeah, but I trust you more on this. Is your strategy solely for early stages or also for advanced stages of our endeavours in advertising?

@@dplakou Yes your nephew would be correct IF and a big IF you were marketing nationally or to a much larger audience. However, in your local area, the audience is already quite small so that is not necessary. Long term, my strategy is to improve the branding and appointment setting of the leads to make sure they actually turn into jobs.

not at all a bad idea to test both

Yes, booking automations will absolutely help! But I still think someone should call the leads as well.

@@Taurify Absolutely! We can implement this as well. Even after securing booked appointments, we still need to make a call to confirm details. We could set up a notification system to alert us every time we receive a booked lead. which will help us follow up more quickly on these leads. What u say😉

Transparency >

🚀

I would recommend making ads with you and your team in them

Facebook is a pay per impression platform. You are buying eyeballs on your ads. It is not like Google, that pays per lead or per click.

@@Taurify thanks. I suffer from low interest leads as well as those that cant afford my services. so i understand i can have a filter question in the form. Eventually meta will send me less early close form leads or non leads. I also heard using video views with engagement campaign would be a cheaper way to get qualified leads with retargeting those who viewed most of the videos etc. what do you think?

@@gregostudiogregox I have a few ideas for you, but I would prefer to look at the numbers first so that I can give you some accurate advice. We offer a free ad review. Take a look at the channel links. I would recommend that you book that zoom call so that we can take a deeper dive into this.

Honestly open targeting will give you a lower cpl

Glad it was helpful! I have more free resources for download on my website if you want to check those out

Glad the content is helpful! We have lots more planned coming soon so stay tuned 😀

Glad you’re loving the free content! We will keep them coming!

👍🏼