Digital Clarity
Digital Clarity
  • Видео 44
  • Просмотров 4 245
Navigating the Sea of Data in Marketing
Data itself is not a silver bullet. On its own, it is simply a collection of numbers, trends, and facts. For data to be valuable, it must be understood and interpreted within the context of the specific market, customer behavior, and the brand's goals.
Companies face an overwhelming challenge in navigating the sea of information at their disposal. Marketing professionals, in particular, must learn to sift through mountains of data, extract valuable insights, and apply them to build effective strategies. However, one common pitfall is viewing data in isolation, without the context that gives it meaning. When disconnected from the bigger picture, data can easily mislead decision-makers, cau...
Просмотров: 2 670

Видео

Where B2B Marketers Can Go Wrong Perspectives Ep 1.3 #b2bmarketing #techmarketing #contentmarketing
Просмотров 1928 дней назад
It’s increasingly easy for marketers to misstep if they fail to recognize and adapt to the changing dynamics of the buyer journey. Reggie James and Darren Hughes of Digital Clarity stress the critical need for CMOs and CROs in tech companies to deeply understand how this journey has transformed, and where common pitfalls lie. One of the key shifts is that B2B buyers are now more informed and se...
Why B2B Sustainable Growth Takes Time - Perspectives Episode 1.2 #b2bmarketing #b2bsales
Просмотров 1628 дней назад
Sustainable growth in the B2B sector, especially within the tech industry, does not happen overnight. Reggie James and Darren Hughes of Digital Clarity emphasize the importance of CMOs and CROs adopting a long-term perspective regarding go-to-market (GTM) strategies and execution. Unlike B2C markets, where quick wins can sometimes be achieved through aggressive marketing tactics, B2B environmen...
The Pressure on Tech CMOs
Просмотров 2,2 тыс.Месяц назад
Chief Marketing Officers (CMOs) face a unique set of challenges that can make or break their success. This is a light hearted look at a serious subject. Join Reggie James and Rachel Mepham in this episode of our podcast, where they delve into the most pressing issues confronting B2B tech CMOs in 2024. Drawing insights from Reggie's and Rachel’s deep experience and in-depth analysis, they explor...
Growing B2B Tech Brands With Experienced Marketing Experts #B2BMarketing #B2BSales #TechMarketing
Просмотров 19Месяц назад
In the commoditized B2B tech market, standing out requires more than just innovative products; it demands strategic, nuanced marketing efforts that resonate with target audiences and differentiate brands from their competitors. CMOs at B2B tech brands face the formidable task of navigating complex buyer journeys, where decision-makers are highly informed and skeptical. The challenge lies in eff...
The reason you are not getting traction to grow your business
Месяц назад
You cant just throw money at marketing campaigns hoping they will work. How can you calculate the best possible outcomes and what budgets should be allocated to achieve them.
Are you guilty of Stop-Start marketing
Просмотров 2Месяц назад
This we call the marketing circle of fear. Afraid to commit and let a project run, after the first 5 mins you pause it due to not immediately showing results. Leads to a stop-start approach to marketing which will never prove successful. STOP - Stop-starting
Reggie Intro Perspectives Podcast
Просмотров 37Месяц назад
Reggie Intro Perspectives Podcast
Skyrocket Your Leads: Proven CMO Framework #b2bmarketing #b2bsales #cmos
Просмотров 73 месяца назад
Skyrocket Your Leads: Proven CMO Framework #b2bmarketing #b2bsales #cmos
A Word With Myself - Special Guest: Rachel Mepham S2: Think out Loud Episode 4
Просмотров 24Год назад
A Word With Myself - Special Guest: Rachel Mepham S2: Think out Loud Episode 4
Why? - The value of questioning. S2: Think out Loud Episode 3
Просмотров 10Год назад
Why? - The value of questioning. S2: Think out Loud Episode 3
S2: Think Out Loud Episode 2 - Rachels hierarchy of needs
Просмотров 8Год назад
S2: Think Out Loud Episode 2 - Rachels hierarchy of needs
S2: Think Out Loud Episode 1 An introduction to this series!
Просмотров 112 года назад
S2: Think Out Loud Episode 1 An introduction to this series!
Think Out Loud Podcast Episode 18 - Special Guest: Hannah Brandt - HLB Lifestyle
Просмотров 473 года назад
Think Out Loud Podcast Episode 18 - Special Guest: Hannah Brandt - HLB Lifestyle
Think Out Loud Podcast Episode 17 - Thinking too much - is exhausting
Просмотров 63 года назад
Think Out Loud Podcast Episode 17 - Thinking too much - is exhausting
Think Out Loud Podcast Episode 16 - How To Fix Your SEO
Просмотров 43 года назад
Think Out Loud Podcast Episode 16 - How To Fix Your SEO
Think Out Loud Podcast Episode 15 - How to make your brain more productive
Просмотров 183 года назад
Think Out Loud Podcast Episode 15 - How to make your brain more productive
Think Out Loud Podcast Episode 13 - Putting Off Tasks
Просмотров 103 года назад
Think Out Loud Podcast Episode 13 - Putting Off Tasks
Think Out Loud Episode 12 - Special Guest Sophie Burrows - Senior Strategist at Digital Clarity
Просмотров 173 года назад
Think Out Loud Episode 12 - Special Guest Sophie Burrows - Senior Strategist at Digital Clarity
Think Out Loud Episode 11 - Back to work or not back to work? That is the question!
Просмотров 13 года назад
Think Out Loud Episode 11 - Back to work or not back to work? That is the question!
Think Out Loud Episode 10 - What the FLoC?
Просмотров 23 года назад
Think Out Loud Episode 10 - What the FLoC?
Think Out Loud Episode 9 - Why do we get bored and what can we do about it?
Просмотров 23 года назад
Think Out Loud Episode 9 - Why do we get bored and what can we do about it?
Think Out Loud Episode 8 - Special Guest Alice Stapleton, Paid Search Specialist at Digital Clarity
Просмотров 123 года назад
Think Out Loud Episode 8 - Special Guest Alice Stapleton, Paid Search Specialist at Digital Clarity
Think Out Loud Podcast Episode 14 - Special Guest Sara Giddens, director of marketing at Kahua
Просмотров 683 года назад
Think Out Loud Podcast Episode 14 - Special Guest Sara Giddens, director of marketing at Kahua
Think Out Loud Episode 6 - Sick of Video Conferences?
Просмотров 13 года назад
Think Out Loud Episode 6 - Sick of Video Conferences?
Think Out Loud Podcast Episode 7 - Why relationships go bad
Просмотров 23 года назад
Think Out Loud Podcast Episode 7 - Why relationships go bad
Think Out Loud Podcast Episode 5 - Special Guest Reggie James
Просмотров 443 года назад
Think Out Loud Podcast Episode 5 - Special Guest Reggie James
Think Out Loud Podcast Episode 4 - Make That Call, Send That Message
Просмотров 13 года назад
Think Out Loud Podcast Episode 4 - Make That Call, Send That Message
Think Out Loud Podcast Episode 3 - Managing Stress & Pressure in Digital Marketing
3 года назад
Think Out Loud Podcast Episode 3 - Managing Stress & Pressure in Digital Marketing
Think Out Loud Podcast Episode 2 - Marketing Agency Value
Просмотров 33 года назад
Think Out Loud Podcast Episode 2 - Marketing Agency Value

Комментарии

  • @TayfunTuba
    @TayfunTuba 4 часа назад

    This really opened my eyes to brand identity\'s role.

  • @TurgayOnder-w2h
    @TurgayOnder-w2h 4 часа назад

    Fantastic breakdown of the buyer’s journey!

  • @SerdarDeniz-n5i
    @SerdarDeniz-n5i 4 часа назад

    This video is a must-watch for all marketers!

  • @VolkanSelcuk-q2p
    @VolkanSelcuk-q2p 4 часа назад

    Great tips for building customer loyalty!

  • @TubaCafer
    @TubaCafer 4 часа назад

    Thanks for sharing these essential marketing principles!

  • @hiteshparmar4857
    @hiteshparmar4857 10 часов назад

    I appreciate the emphasis on context-it's essential for crafting effective marketing strategies.

  • @user-ij2zi7ee6v
    @user-ij2zi7ee6v 10 часов назад

    Great reminder that data alone isn’t enough! Insightful content, thank you!

  • @UshanetamNetam
    @UshanetamNetam 10 часов назад

    Excellent points on data interpretation! Understanding the bigger picture is key for success.

  • @SunitaDevi-sb3hp
    @SunitaDevi-sb3hp 10 часов назад

    Loved this! It’s a must-watch for anyone in marketing looking to improve their approach to data.

  • @Arpit.274
    @Arpit.274 10 часов назад

    This video really clarifies the pitfalls of viewing data in isolation. Thanks for sharing!

  • @all420arman9
    @all420arman9 10 часов назад

    I love how you emphasize avoiding data isolation. It’s vital for making informed decisions!

  • @ashokray6291
    @ashokray6291 10 часов назад

    Fantastic discussion on data-driven marketing! Context truly makes all the difference.

  • @navigatemkuar
    @navigatemkuar 10 часов назад

    This really highlights how crucial it is to connect the dots between data and broader goals. Well said!

  • @msfire310
    @msfire310 10 часов назад

    So true! Misleading data can derail campaigns. Thanks for shedding light on this issue!

  • @muppamanikanta
    @muppamanikanta 10 часов назад

    Great insights on the importance of context in data analysis! It’s a game-changer for marketing strategies.

  • @lalmohansttudu
    @lalmohansttudu 11 часов назад

    Insightful points about the importance of authenticity!

  • @Rambhakt_507
    @Rambhakt_507 11 часов назад

    Such practical advice for engaging with audiences effectively!

  • @user-ew6ti4qx1m
    @user-ew6ti4qx1m 11 часов назад

    I love how you addressed the changing marketplace!

  • @Writing_tech
    @Writing_tech 11 часов назад

    These strategies will definitely help my brand stand out!

  • @Aayush_gaming11
    @Aayush_gaming11 11 часов назад

    Excellent discussion on the role of adaptability in marketing!

  • @amnishkumar3335
    @amnishkumar3335 23 часа назад

    You both tackled some tough issues with such ease!

  • @ManojManoj-ui4lw
    @ManojManoj-ui4lw 23 часа назад

    I’m inspired to rethink my approach to marketing after this!

  • @KartikBharat
    @KartikBharat 23 часа назад

    Super insightful! I’m sharing this with my team.

  • @AzamAzampasha-e4o
    @AzamAzampasha-e4o 23 часа назад

    The tips on strategy are game changers. Thanks!

  • @ShyamKishor-d7v
    @ShyamKishor-d7v 23 часа назад

    I appreciate the focus on both challenges and solutions.

  • @SandeepKumar-n8c1s
    @SandeepKumar-n8c1s 23 часа назад

    This is the kind of content that makes a difference!

  • @ranjitsingh5062
    @ranjitsingh5062 23 часа назад

    So much valuable content packed into this episode!

  • @KasanchimikMong
    @KasanchimikMong 23 часа назад

    The humor made the tough topics much more digestible!

  • @Aniwatch9933
    @Aniwatch9933 23 часа назад

    Loved the real-world examples you shared-very relatable!

  • @AakashKumar-di6yp
    @AakashKumar-di6yp День назад

    Love the practical tips for navigating 2024. Very helpful!

  • @RituSingh-pb6pr
    @RituSingh-pb6pr День назад

    This episode had me laughing while learning. Great job!

  • @saikrishna9331
    @saikrishna9331 День назад

    Such valuable insights-thanks for sharing your expertise!

  • @NethravenkateshNethravenkatesh
    @NethravenkateshNethravenkatesh День назад

    Can’t wait to see how these strategies play out in real life!

  • @KrishnaKumardj567
    @KrishnaKumardj567 День назад

    Reggie and Rachel make a great team! More episodes, please!

  • @user-tm3wq6vv1g
    @user-tm3wq6vv1g День назад

    I appreciate how you tackled tough topics with humor!

  • @ajeetajeet-7787
    @ajeetajeet-7787 День назад

    I never thought about it this way. Eye-opening!

  • @Umesh__FF__gaming009
    @Umesh__FF__gaming009 День назад

    The discussion on B2B challenges was spot on!

  • @taragaming_77
    @taragaming_77 День назад

    This podcast is a must-listen for anyone in marketing!

  • @RahulSinghRajpurohit384
    @RahulSinghRajpurohit384 День назад

    Your chemistry makes the content so enjoyable!

  • @DilipRoy-kn6xg
    @DilipRoy-kn6xg День назад

    This is exactly what B2B tech CMOs need to hear in 2024!

  • @mdimranmohim8206
    @mdimranmohim8206 День назад

    Insightful and entertaining! Perfect combo.

  • @DeepakButhgnu-ur9bo
    @DeepakButhgnu-ur9bo День назад

    Fantastic strategies discussed. I'm taking notes!

  • @ManojMaida-o4l
    @ManojMaida-o4l День назад

    Loved the insights on CMO challenges! Really relatable.

  • @AshokMarko-io8yn
    @AshokMarko-io8yn День назад

    Reggie and Rachel, you make complex topics easy to digest!

  • @girdharverma1301
    @girdharverma1301 День назад

    Great balance of humor and seriousness. Well done!

  • @akhileshpandey7206
    @akhileshpandey7206 День назад

    Can't wait to implement these strategies in my own role!

  • @binakushwaha6638
    @binakushwaha6638 День назад

    This podcast should be required listening for all CMOs!

  • @RitadebnathDebnath-qg1fe
    @RitadebnathDebnath-qg1fe День назад

    I appreciate the lighthearted approach to such serious topics.

  • @somadodasomadoda-tw9on
    @somadodasomadoda-tw9on 2 дня назад

    Great reminder that data alone isn’t enough; interpreting it in context is what drives real success.

  • @BabluBhalavi-zr4sh
    @BabluBhalavi-zr4sh 2 дня назад

    Spot on! It’s vital to connect data points with actual customer behavior for meaningful insights.