- Видео 93
- Просмотров 5 507
UpTop UX
США
Добавлен 7 дек 2021
UpTop is a UX design and app development studio. We engineer mobile and web applications, transactional websites, business intelligence solutions, data visualization tools and more to help our clients effectively communicate and interact with their customers, employees and partners.
Our work is grounded in qualitative and quantitative user research and analysis, user experience design and development, conversion rate optimization and business intelligence solutions that increase revenue and improve existing online processes.
Our work is grounded in qualitative and quantitative user research and analysis, user experience design and development, conversion rate optimization and business intelligence solutions that increase revenue and improve existing online processes.
Uncovering Pain Points: How Qualitative Research Improves Customer Experience
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!
In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.
From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.
🔍 What You’ll Learn:
• Why qualitative research is essential for uncovering customer pain points
• How qualitative and quantitative research complem...
In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.
From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.
🔍 What You’ll Learn:
• Why qualitative research is essential for uncovering customer pain points
• How qualitative and quantitative research complem...
Просмотров: 33
Видео
Defining The Elusive Term "User Experience"
Просмотров 919 часов назад
How do UX agencies add value? Craig Nishizaki and Michael Woo share how UpTop guides clients through the UX process with education, collaboration, and actionable insights. From workshops to prototypes, see how they help clients reduce friction, gain buy-in, and create impactful user experiences. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter ...
How Can You Balance UX Research With the Need to Move Quickly to Market
Просмотров 2219 часов назад
How can you balance user research and speed to market? Michael Woo and Craig Nishizaki share quick, adaptable methods like guerrilla research, unmoderated studies, and leveraging your network. Learn how "some research is better than no research" to ensure informed decisions without delaying timelines. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Tw...
Key Indicators that More UX Research is Needed
Просмотров 319 часов назад
When is more UX research needed? Michael Woo and Craig Nishizaki discuss key indicators like unclear problem definition, assumption-based decisions, or outdated insights. Learn how research streamlines ideation, reduces scope, and accelerates time to market, ensuring user-centered success. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter [X}: t...
What does it mean to Slow Down to Speed Up?
Просмотров 1419 часов назад
How do you balance speed and quality in product development? Michael Woo and Craig Nishizaki share why "slowing down to speed up" is key. Proper planning, clear alignment, and early course corrections prevent costly mistakes and ensure scalable, user-focused solutions. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter [X}: UpTopCorp ...
How to Push Back on Unrealistic Deadlines
Просмотров 2019 часов назад
How do you handle unrealistic client timelines? Michael Woo and Craig Nishizaki share strategies like educating clients on realistic timeframes, assessing project readiness, and emphasizing the need for clear requirements. Learn how alignment and communication ensure success-or when to walk away. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter...
Root Causes of Unclear Requirements
Просмотров 319 часов назад
Why do unclear project requirements happen? Michael Woo and Craig Nishizaki explore common causes like rushing deadlines, unclear product vision, underestimating complexity, poor documentation, and delayed issue reporting. Learn how better planning and communication can drive project success. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter [X}...
Fixing buyer journey problems: where do you start?
Просмотров 2919 часов назад
How do you fix buyer journey problems? Deborah Roberts and Michael Woo share insights on starting with customer interviews, usability testing, and journey mapping. Learn how these tools uncover friction points, prioritize improvements, and foster team alignment for a better user experience. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter [X}: ...
Symptoms Of Buyer Journey Issues on Your B2B Website
Просмотров 2519 часов назад
Is your buyer journey broken? Michael Woo, Deborah Roberts, and Craig Nishizaki discuss key symptoms like declining conversions, high abandonment rates, customer support spikes, and disjointed brand experiences. Learn how to identify and address these issues to improve customer satisfaction and competitiveness. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopco...
What is obsolete on B2B websites today?
Просмотров 2419 часов назад
How can B2B websites adapt to modern buyer needs? Deborah Roberts and Michael Woo discuss outdated practices like static sites, excessive content gating, and hidden pricing. Learn why personalization, intuitive navigation, and accessible content are essential for creating engaging, user-friendly experiences. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp....
What have you observed in your B2B projects?
Просмотров 2819 часов назад
How has B2B buyer behavior evolved? Deborah Roberts, Michael Woo, and Craig Nishizaki discuss key trends like self-service preferences, transparent pricing, post-sale implementation, and internal team challenges. Learn how to reduce friction, align teams, and adapt to modern buyer needs. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Twitter [X}: twi...
Why Has B2B Buyer Behavior Changed?
Просмотров 2519 часов назад
How has buyer behavior changed? Deborah Roberts and Michael Woo explore shifting expectations in B2B buying, from tech-savvy buyers demanding seamless experiences to the rise of online research and complex buying committees. Learn why vendors must adapt to meet modern buyer needs and stay competitive. *Connect with UpTop:* LinkedIn: www.linkedin.com/company/uptopcorp/ Website: uptopcorp.com/ Tw...
How Has UX Changed Over The Past 5 Years?
Просмотров 1219 часов назад
How Has UX Changed Over The Past 5 Years?
Why Is UX Often Mistaken for UI Design?
Просмотров 719 часов назад
Why Is UX Often Mistaken for UI Design?
From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration
Просмотров 3621 день назад
From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration
Unclear Requirements: The #1 Reason Projects Fail
Просмотров 115Месяц назад
Unclear Requirements: The #1 Reason Projects Fail
How Business and Design Leaders Can Work Together to Unlock Customer Value
Просмотров 583 месяца назад
How Business and Design Leaders Can Work Together to Unlock Customer Value
Mastering the Art of Effective Storytelling
Просмотров 553 месяца назад
Mastering the Art of Effective Storytelling
Building Trust and Embracing Change: Key Strategies for Digital Transformation
Просмотров 284 месяца назад
Building Trust and Embracing Change: Key Strategies for Digital Transformation
Overcoming Organizational Silos: Lessons from Amazon, Disney, and the NFL
Просмотров 415 месяцев назад
Overcoming Organizational Silos: Lessons from Amazon, Disney, and the NFL
5 High-Value UX Activities Your Company is Overlooking
Просмотров 266 месяцев назад
5 High-Value UX Activities Your Company is Overlooking
Elements of an Effective B2B Web Strategy
Просмотров 207 месяцев назад
Elements of an Effective B2B Web Strategy
How to Create Velocity and Alignment for Your Vision
Просмотров 168 месяцев назад
How to Create Velocity and Alignment for Your Vision
It's so related to me with "Can you add some 'wow'..." part....😅 I'm doing UX design in Asean, and actually, I thought this kind of mindsets just happens in our place... but by your sharing, I gain more insight about I 😅
Thanks for watching our episode! Glad our conversation was helpful to you.
This resonates. But my project requestor is internal, so I probably don't have to be quite as politically correct as you did with your customer. Thanks for interesting conversation
Thanks for your comment and thanks for watching the episode. Would love to hear if any of the reasons for Unclear Requirements that Mike and I mentioned were the cause of your situation, or if there were other factors.
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