Sub Club
Sub Club
  • Видео 70
  • Просмотров 34 383
Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth
On the podcast: how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric.
Top Takeaways:
📏 Benchmarks are a starting point, not a roadmap
Treat benchmarks as directional indicators to uncover growth opportunities and prioritize actions, but don’t chase them blindly. They work best as tools for identifying areas to explore rather than metrics to perfect.
🏆 Focus on strengths over chasing perfection
It’s unrealistic to aim for excellence in every area. The most successful companies lean into their strengths, improve key weaknesses, and focus resources where they will make the biggest impact...
Просмотров: 144

Видео

Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) - Patrick Falzon, The App Shop
Просмотров 27114 дней назад
On the podcast, I talk with Patrick about estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric. Top Takeaways: 🎯 Finding the right market fit - Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. By positioning yourse...
How V1 Sports Doubled Revenue with Bold Bets - Alex Prasad, V1 Sports
Просмотров 187Месяц назад
On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones. Key Takeaways: 💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their users and discovering new revenue opportunities. 🤔...
How to Go Viral on TikTok (and Profit From It) - Joseph Choi, Viral App Founders
Просмотров 1,1 тыс.Месяц назад
On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers. Key Takeaways: 🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience. 📈 E-commerce strategies that work for ...
Building Trust with Users to Drive Revenue and Retention - Ryan Beck, Pray.com
Просмотров 211Месяц назад
On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue. Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility. 💡 Monetization might require more than just subscriptions - Post-IDFA, b...
How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support - Eli Winderbaum, Captions
Просмотров 2402 месяца назад
On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience. Key Takeaways: 💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors. Even in a world of increasing automation, buil...
The Subscription App Industry Rebound - Eric Crowley, GP Bullhound
Просмотров 5592 месяца назад
On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space. In this episode, we talk with Eric about the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint whe...
The Advantages of Working On an App You Care About - Christian Selig, Apollo
Просмотров 4113 месяца назад
On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways: 🚀 You don’t need complex processes to build a successful product Building something meaningful doesn’t always require elaborate processes or formal business structures. With pas...
Marketing Your App More Efficiently with Apple Search Ads - Dilip Reddy, Search Ads Optimization
Просмотров 7923 месяца назад
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for. Key Takeaways 📊 Optimizing brand keyword bids can protect traffic and reduce costs Running ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bids, you can often maintain visibility while redu...
Understanding When to Use Web2App and How to Do It Well - Thomas Petit, Independent App Consultant
Просмотров 5194 месяца назад
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction,” and why avoiding app store fees isn’t a great reason to experiment with web2app, but it might work out anyway. Key Takeaways: 💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the benefits of going via the app store, such as a ...
Marketing an Award-Winning Language App Through Offline Channels
Просмотров 3104 месяца назад
On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways: 📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non-digital audiences, particularly older, higher-...
Building an Effective Data Product Strategy - Taylor Wells, News Corp
Просмотров 2545 месяцев назад
On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email. Key Takeaways: 📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collecting semantically important data that aligns wit...
Growing to $1M MRR with Paywall and Pricing Experiments - Francescu Santoni, Mojo
Просмотров 6485 месяцев назад
On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen. Key Takeaways: 💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love to evolve from a gimmick to a sustainable busine...
From Corporate Web Developer to Full-Time Indie Hacker - Sebastian Röhl, HabitKit
Просмотров 1,3 тыс.6 месяцев назад
On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good. Key Takeaways: 💡If your first side project doesn’t take off, try again - Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead, start fresh with a new idea and watch for earl...
WWDC 2024: What Apps Need to Know - David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat
Просмотров 2776 месяцев назад
On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced - and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app payments code. Key Takeaways: 🏪 StoreKit 1 is de...
Why Duolingo’s Engagement Strategy Won’t Work For Every App - Asya Paloni, Welltory
Просмотров 6806 месяцев назад
Why Duolingo’s Engagement Strategy Won’t Work For Every App - Asya Paloni, Welltory
Insider Tips for Building Better, More Profitable Android Apps - Sarah Karam, Google
Просмотров 2737 месяцев назад
Insider Tips for Building Better, More Profitable Android Apps - Sarah Karam, Google
Optimizing your Keywords and Monetization -- Part 2 with Ramit Arora, Microsoft
Просмотров 2487 месяцев назад
Optimizing your Keywords and Monetization Part 2 with Ramit Arora, Microsoft
Operating Like a Start-up inside the World’s Biggest Company - Ramit Arora, Microsoft
Просмотров 3887 месяцев назад
Operating Like a Start-up inside the World’s Biggest Company - Ramit Arora, Microsoft
Learning and Profiting from Black Swan Events - Val Agostino, Monarch Money
Просмотров 2998 месяцев назад
Learning and Profiting from Black Swan Events - Val Agostino, Monarch Money
Scaling Your Subscription App with Meta Ads - Marcus Burke, Independent Consultant
Просмотров 1 тыс.8 месяцев назад
Scaling Your Subscription App with Meta Ads - Marcus Burke, Independent Consultant
Lessons from a Lackluster Launch - David Barnard, Weather Up
Просмотров 3809 месяцев назад
Lessons from a Lackluster Launch - David Barnard, Weather Up
The Future of Subscription Apps (Why We’re So Excited For 2024)
Просмотров 4699 месяцев назад
The Future of Subscription Apps (Why We’re So Excited For 2024)
Building a Content Marketing Flywheel - Fares Ksebati, MySwimPro
Просмотров 50710 месяцев назад
Building a Content Marketing Flywheel - Fares Ksebati, MySwimPro
Total addressable market for apps - TAM SAM SOM explanation
Просмотров 76510 месяцев назад
Total addressable market for apps - TAM SAM SOM explanation
Apple’s Response to the EU’s DMA: What Developers Need to Know
Просмотров 67210 месяцев назад
Apple’s Response to the EU’s DMA: What Developers Need to Know
How to Succeed with Freemium and Hybrid Monetization - Paul Ganev, Surfline
Просмотров 53211 месяцев назад
How to Succeed with Freemium and Hybrid Monetization - Paul Ganev, Surfline
Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
Просмотров 1,1 тыс.11 месяцев назад
Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
How to Pitch Your App to TechCrunch
Просмотров 11911 месяцев назад
How to Pitch Your App to TechCrunch
How to Pitch Your App to the Press - Matthew Panzarino, Formerly TechCrunch
Просмотров 158Год назад
How to Pitch Your App to the Press - Matthew Panzarino, Formerly TechCrunch

Комментарии

  • @ZedCodedSomething
    @ZedCodedSomething 3 дня назад

    Such an underrated podcast. Please keep up the good work guys :)

  • @alexw850
    @alexw850 10 дней назад

    Awesome video. As an app developer myself there were so many great insights in this conversation. Especially the advice on building things and ideas is very inspiring and motivating. "The first idea isn’t really that important. What is really important is to start moving and build anything. " Huge advice right there. Oftentimes we get so caught up in making things perfect right from the start so that we miss out shipping that vital first thing..

  • @lukaellegaardjensen6178
    @lukaellegaardjensen6178 16 дней назад

    Very nice

  • @v1sports
    @v1sports 25 дней назад

    Great conversation! Thanks for having us.

  • @lukaellegaardjensen6178
    @lukaellegaardjensen6178 Месяц назад

    nice one!

  • @evelinherrerad
    @evelinherrerad Месяц назад

    such a good episode, thanks!

  • @handmadesoftware
    @handmadesoftware Месяц назад

    It's impossible. You have to sell physical product to use stripe or any other payment method rather than apple's IAP or subscriptions.

  • @baaaaarlund
    @baaaaarlund 2 месяца назад

    Great content and super valuable! 🙏 Can I access the Maslow’s framework/chart somewhere?

  • @VeosysD
    @VeosysD 2 месяца назад

    Any really successful delighter inevitably strives to become just an industry standard after release. So true!

  • @DaguMishamo
    @DaguMishamo 2 месяца назад

    Subcultures

  • @LucienDupont
    @LucienDupont 2 месяца назад

    Congrats on your 1000 subscribers.. I clicked the button to roll you over :) Keep up the great work!

  • @danieltermann1983
    @danieltermann1983 2 месяца назад

    Such an underrated channel. Amazing content!

  • @pallavn
    @pallavn 2 месяца назад

    Thank you so much for this episode. Amazing insights and frameworks.

  • @user-ow3hr2ez2k
    @user-ow3hr2ez2k 2 месяца назад

    how can you even think about “ethics” when apple/good are mafia bosses taxing you 30% on top of your likely 30-40% income tax. 😂

  • @KurdiukUkrainian
    @KurdiukUkrainian 3 месяца назад

    Great stuff! Any suggestion for services that can create web2app flows for a business? As always, getting roadmap space in a big company might be a challenge?

  • @uploadvoice
    @uploadvoice 3 месяца назад

    Great podcast, I was wondering if I should go web app or mobile app, this podcast came at the right time 😊

  • @ChrizzeeB
    @ChrizzeeB 3 месяца назад

    Thanks for the podcast, but what's the irony that I can't find your guest's homepage when I search for it..."Search Ads Optimization" "Dilip".. can't find anything..

  • @SinoCode
    @SinoCode 4 месяца назад

    Great content ! Love to see some content related to Android for once :)

  • @MichaelBabich
    @MichaelBabich 4 месяца назад

    Great talk. It'd be really interesting to have an episode dedicated to creating and running subscription via PWA for mobile instead of native apps. Existing Apple tax makes it unsustainable for many businesses to use a native app. Math just doesn't work when 30% of the revenue is stripped before a company even covers expenses. So, PWA is the alternative way to go. Maybe it's better to have 30% fewer users but have more control and keep 30% of the revenue. So, it'd be really interesting to watch an episode all about creating and managing PWA on mobile.

  • @RamazanTugayKahraman
    @RamazanTugayKahraman 4 месяца назад

    Thanks for the great information

  • @ps27ps27
    @ps27ps27 4 месяца назад

    Man, you had one of the best marketing guys out there and you turned the show into the meta ads history lesson :)

  • @ManuelBecker
    @ManuelBecker 4 месяца назад

    Awesome episode. Regarding the feature request it would also be awesome to not only have a checkbox for renewal or not but also to see if this is a resubscribe, which means the user had a subscription in the past, canceled it and now resubscribed. This would help a lot to see how the actual retention is for travel apps like mine where users come back each year.

  • @acceptablelet
    @acceptablelet 4 месяца назад

    WHAT?

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 5 месяцев назад

    germans are sexy!

  • @MikeJones3
    @MikeJones3 6 месяцев назад

    Best episode yet! Sebastian is an amazing builder!

  • @jackcornetpaterson2390
    @jackcornetpaterson2390 6 месяцев назад

    Sebastian's such an inspiration! 👏

  • @petfettiapp
    @petfettiapp 6 месяцев назад

    You guys are totally awesome! Thank you, thank you , thank you!!!

  • @nasserbrn
    @nasserbrn 6 месяцев назад

    One of the best interviews about app growth and marketing

  • @charlyykeleb
    @charlyykeleb 6 месяцев назад

    Learnt something today! 💯 i should build something too

  • @ViktorHesselbom
    @ViktorHesselbom 6 месяцев назад

    Let’s go, love Seb!

  • @victorpinedo215
    @victorpinedo215 6 месяцев назад

    Hi very helpful video. But my question is does this only applies for iPhones? What if someone has a droid. I have an iPhone and I’ve always run my ads from my phone. But what if I log in to my account using a Droid, will the 30% charge still be applied?

  • @nat.serrano
    @nat.serrano 6 месяцев назад

    the turkish dev shops have mastered the black hat (look at the gpt apps, cleanup etc )

  • @harharvaz
    @harharvaz 7 месяцев назад

    Was so much fun having this conversation with you

  • @SamuelSidor
    @SamuelSidor 7 месяцев назад

    It was really great, thanks. As an app created I have new things I will think about.

  • @judithnursalim
    @judithnursalim 7 месяцев назад

    Do you have the link to the whitepaper? Thanks!

  • @SamuelSidor
    @SamuelSidor 7 месяцев назад

    Really cool interview, thank you

  • @jasonl9266
    @jasonl9266 7 месяцев назад

    Whatever happen to the android store? And not Google playstore .

  • @felipedaraujo_
    @felipedaraujo_ 7 месяцев назад

    I have listened to 20 or so episodes on Spotify and I thought if there videos available. So good, the channel exists here as well. It is good to see your faces

  • @rishabhjain4165
    @rishabhjain4165 7 месяцев назад

    Any plans to coming to India?

  • @rakeshsingh-qz2ff
    @rakeshsingh-qz2ff 7 месяцев назад

    Congratulations Ramit it's very knowledgeable n commendable podcast Proud of you

  • @aibochan1764
    @aibochan1764 8 месяцев назад

    Great point at 38:00 about learning reality and levers of change, fully agree

  • @aibochan1764
    @aibochan1764 8 месяцев назад

    How do you know roas if you don’t even have reliable attribution?

  • @eugenezuban4308
    @eugenezuban4308 8 месяцев назад

    The actual threshold for SKAN 4.0 on Meta is 20 conversions (post backs) to get 97% confidence. If you wanna get 100% confidence you’ll need 120+ post backs. From AppsFlyer SKAN 4.0 research.

  • @iStyle-l2l
    @iStyle-l2l 8 месяцев назад

    Thanks so much super value content

  • @bagmanCF
    @bagmanCF 8 месяцев назад

    Thank you for such valuable insights

  • @birdsoft1
    @birdsoft1 9 месяцев назад

    Great Episode!! I strive to have a "fail" like that. And of course, I'm in the midst of a "Big App Launch". Ahhhhh....

  • @padraic1649
    @padraic1649 9 месяцев назад

    David you are a legend. That launch was far from a fail and this talk is so useful. Stepping back from the coalface and having a debrief like this is something we should all do.

  • @FaresKsebati
    @FaresKsebati 9 месяцев назад

    Great episode guys! When can we expect to see the 2024 PDF? Anxiously hitting refresh :) Looking forward to diving in!

    • @RevenueCat
      @RevenueCat 9 месяцев назад

      You forgot "First!" 😅 We're about an hour away!

  • @inventoriumusa
    @inventoriumusa 10 месяцев назад

    Aaron: great video. would love to chat.

  • @paigewalters1746
    @paigewalters1746 10 месяцев назад

    Thanks for sharing our MySwimPro story, David! Awesome interview, Fares :)