- Видео 15
- Просмотров 132
The CPG View
Добавлен 21 фев 2023
Building Balanced Team, Simplifying eCommerce & Planning for Success: The Future of Digital Strategy
• As the Director of DTC, Martech, and Digital Compliance at OLLY PBC, how do you balance strategic vision with technical execution to create seamless and impactful digital customer experiences?
• With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?
• Digital compliance is increasingly important in today’s landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience?
• You’ve honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you th...
• With your expertise in replatforming and managing diverse eCommerce platforms like Shopify Plus and Salesforce Commerce Cloud, what key challenges do you see businesses face, and how do you approach solving them?
• Digital compliance is increasingly important in today’s landscape. How do you ensure that regulatory requirements are met without compromising innovation and user experience?
• You’ve honed a broad skill set across digital marketing, SEO, and analytics. Which of these strengths do you th...
Просмотров: 0
Видео
AI Meets Marketing: How General Mills is Redefining Enterprise Capabilities with Carter Jensen
Просмотров 621 час назад
Coming Soon on The CPG View Podcast! 🚀 On this episode, we’re sitting down with Carter Jensen, Senior Manager, Enterprise Marketing Capabilities at General Mills. 🏆 Discover how one of the world’s most iconic brands is leveraging AI to redefine marketing in the digital age. Carter dives into how AI can transform operations, unlock new efficiencies, and pave the way for sustainable business grow...
Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity PepsiCo Beverages
Просмотров 614 дней назад
Out Now, "Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages” on The CPG View featuring inspiring conversation with Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S. 🏆 Bryan shares how he drives a customer-first agenda, builds trust with frontline teams, and embraces innovation in today’s digital world. Whether you’re passionate ...
Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand
Просмотров 221 день назад
Out Now, "Scaling with Purpose: Mike Beckham on Building a Mission-Driven Brand" on The CPG View featuring Mike Beckham, Co-Founder and CEO of Simple Modern. 🚀 Mike offers invaluable insights into scaling a mission-driven brand, fostering intentional company culture, and achieving sustainable growth in a competitive market. A must-listen for anyone eager to learn how mission-driven leadership a...
Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement
Просмотров 1421 день назад
Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce? With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape? What are the key differences in developing an eCommerce strategy for a ...
Disrupting Workforce Identity: Lessons in Innovation with William Lin of AKA Identity
Просмотров 62 месяца назад
In this episode, William shares the vision behind AKA Identity, what inspired his shift from venture capital to building a company from scratch, and why now is the perfect time to disrupt the identity space. Whether you're a startup founder, investor, or simply curious about the future of workforce identity, this episode offers actionable insights and inspiration you won't want to miss. In part...
Uncovering the Global Potential for Growth in Digital Marketing
Просмотров 16Год назад
Uncovering the Global Potential for Growth in Digital Marketing
Decoding Digital Disruption A 15 Year Veteran s Insights on General Mills Journey to eCommerce Exc
Просмотров 6Год назад
Decoding Digital Disruption A 15 Year Veteran s Insights on General Mills Journey to eCommerce Exc
The Winding Road Building Betting on Others Giving Back
Просмотров 2Год назад
The Winding Road Building Betting on Others Giving Back
Sweet Success Mastering Omni Channel Growth with Hershey s Digital Dynamo
Просмотров 5Год назад
Sweet Success Mastering Omni Channel Growth with Hershey s Digital Dynamo
Retail Revolution Unlocking the Power of Data Driven Advertising for CPG Brands
Просмотров 13Год назад
Retail Revolution Unlocking the Power of Data Driven Advertising for CPG Brands
Instore Retail Media Navigating the Next Phase of Growth 3
Просмотров 7Год назад
Instore Retail Media Navigating the Next Phase of Growth 3
Recruiting eCommerce Talent Discussion with Adam Rose to review all things Digital Omni channel Tal
Просмотров 29Год назад
Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can talent best assess brands during the interview process? - What has changed that has surprised you? - What is your vision of the future, as it relates to talent (leaders) and brands? an...