Vladislav Melesjtjenkov, known as Vlad Reiser, is a Belarusian-Swedish singer and RUclipsr with more than 480,000 subscribers. Reiser came to Sweden from Belarus with his family in 2002 when he was nine years old.
Reiser rose to prominence after starting a successful RUclips channel, NormelTV, with his friend Daniel Norlin. The channel is, as of 2023, no longer active. Instead both Reiser and Norlin has focused on growing their own separate channels.
Vlad Reiser hosted the Nickelodeon show Hey Nickelodeon Med Vlad & Athena. Reiser has also made appearances on various Swedish TV-show, as Farmen VIP & MTV Ridiculousness.
Vlad participated in Melodifestivalen 2019 with the song "Nakna i regnet", which he performed in the second semi-final. He made it to the Second Chance round.