Brett Ferrin, Vice President of Sales North America at Traffic Logix discusses the evolving and more complex nature of traffic safety management and gives insight into the many ways we can ensure safety on our roads for vehicle operators and other users. We discuss the implications of rapidly exploding amounts of data and the potential of artificial intelligence to revolutionize and upheave safety planning including driverless cars, generating new insights from data and changing human behaviour in general. Brett also reflects on his career and how several career changes have helped him gain a rich body of knowledge around traffic safety, planning and management.
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