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Really good.

Keeping up with financial obligations could be challenging for freelancers, especially, with the majority that are freelancers not out of their own freewill but due to the nature of their industries' jobs, that are sometimes contract jobs. The challenges that creatives face include how the previous job/project's income will sustain them till the next one, the loss of jobs that spring up simultaneously during peak periods (like festive seasons) that can't be put on hold for the creatives, and the difficulty in recovering payment from late payers. Others are lack of insurance cover in place to guard against emergencies, lack of gratuity and retirement benefits, and inability to access bank loans due to the nature of their jobs being contract jobs.

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I love this. Thanks for sharing

Aptly captured.

Very insightful and worth the listening time

Well in Waithira!

❤ absolutely. The common synthax boils down to funding for: talent retention, business scale up and the capacity to take on bigger opportunities.

Yes! We need this! Spotlight on the Nigerian fashion industry, where we are and where we’d like to be!! Thanks for this

Shinning one's light for others to see if one has got some light is only the law of nature (the law reciprocity). Freely hath thou being given, freely shall thou give. Kudos OmoB!

You have always been that one person who is passionate about what their doing. Proud to have experienced you in my academic journey. The presentation is one of a kind. Female drummers do not just play; they unleash an unstoppable rhythmic force that obliterates expectations and shatters stereotypes, leaving audiences in awe of their sheer power and undeniable talent.

🎉 Thanks to Dr. Bello for this profound study. I can relate with it coming from a maternal pedigree of drummers whose female folks are virtuoso dancers because they sleep and wake hearing contrapuntal sound collision from the percussions being played, repaired and made. In ancient times, professional trades like drumming, carving, farming, lumbering and many others were handed down as a family tradition till date. This has changed in modern times that we now find all demography and gender represented in these trades. As for drumming, the female folks do them so well that they spice it up with the feminine touch in different dimensions from what was prevalent. The fluidity of Dr. Bello's narration suggests a developed documentary film script on the topic. The story is complete in itself and easily available to lend itself to adaptation in diverse communication mediums.

According to Africans fathers, proverbs drive words (in the literary context), meaning that, proverbs adorn words by giving them picturesque expressions on the subject matter. There's also another that says, "when words are lost, it's proverbs that are used to locate or unravel them." Beyond these, proverbs help to develop critical thinking. They are philosophical embedded in logic. Without a doubt, elders, initiates and natives use proverbs to code meanings, that at times, only the initiates, sons and daughters of the soil and home taught persons can understand what's was said even in the language one understands because there's a literary meaning and the actual or implied meaning to words usage. In fact, the Yoruba (Nigeria) talking drum uses this a lot - the master drummer communicates with the drum. Some are for general consumption, others for initiates and some others could be for a specific person. That's why the drummer accompanies the Alaafin's (Oyo king) entourage and he constantly communicates with the people and sometimes only with the King and his accolytes and initiates. It's a study on its own. There's a cliche that a thoroughly bred son or daughter of the soil needs not to be helped to unravel the meaning of certain proverbs. I believe this ancient wisdom has over time enriched and profited the African literature, music and lifestyle when properly deployed. They carry weight and are colorful. As for partnership and collaboration, it's all about knowing one's values and matching them to those of one's potential partners. However, the value of contractual agreements should not be over looked. Everyone should be explicit about this as regards their expectations, boundaries and obligations in the agreement. Meanwhile, good business could go bad because people change or get influenced, nevertheless, it does not negate the vitality of partnetships in business and it has varying degrees. Even the conglomerates that have been stable in business for decades and centuries still engage in partnerships.

Interestingly, the rotational savings contributions (Susú) in Ghana is also called Ésúsú in Nigeria and they work with the same model. It's been an age long practice in Nigeria. Prior to the explosion of microfinance banks, traders predominantly used the banking structure and model. It's based on trust so that there's no defaulting or payments and contribution. Friends and association groups use this system also till date. The exorbitant interest rates offered by microfinance banks for loans, makes the traders not use the microfinance banks, except for safety to keep some money. As for the film location, the informality is securing locations for film shoot has to do with the nature of Africans. Africans naturally are communal by nature - they accommodate and give communal support to film makers. The big budget movie makers also leverage on this benefit, except in some places in the urban centers where almost all are in the fast lane. Be that as it may, there are contractual obligations still, even if not written, they might be verbal and an contracts are binding and must be followed. The verbal ones that still go smoothly so shows the "trust" coming to play again as the susú. There are some agreements except for personal pro properties and spaces used. In all, film making, film makers, and art creators contribute to community development by entertaining the people, providing jobs and patronage to communities as well as the locale of their movie see, hence, they gain the people's goodwill. In some cases, they help the house owners to decorate their houses, re-paint, refurbish, renovate or even make a fest (community dining and drinking) for the community. These help to build comradeship support between the film makers and the people, especially when the film makers know how to appease the land owners. Congrats Dr. Tetteh!

Amazons creating magic.

A high dosage of imagination and envisioning injection have been administered to the audience within this short exposé. Just like a short film teaser or the snippet of a documentary film yet to come. It has opened up a chapter that makes writing its film script or prose easy. It has also triggered conversations for inquiries on what has been lost within range? What is gradually getting lost within range? Also, what could be lost within range if certain steps are not taken? This same issue is happening in my city, Lagos-Nigeria without one realizing it or probably not showing too obvious but looking back at how much have passed under the bridge over time, one would suddenly realize how fast remarkable historic materials are going into extinction. Although, newer archiving and recordings of history is done on a daily basis but they get eroded in the process of states wanting to become "modern cities," by not protecting them. I'd rather they make conscious efforts to sell unbuilt areas to companies and investors. Lagos has been singing the mantra of "...towards a mega city," which has in the process recorded historic monuments, arts and landmarks being chucked off for skyscrapers to be erected by multinationals. I particularly look forward to the final documentary film or study report because this project has triggered and challenged interested stakeholders in archiving to join the crusade for an all inclusive rescue. Congrats Dr. Fernandez.

This study is an eye opener: I have always thought that the number of formally trained players in the fashion industry is minute at the top contrary to the findings of this data. Rather, this study revealed an inverted pyramid shape where the larger proportion of quality players constitute the base of the pyramid. I have always thought that tailors that had apprenticeship constitute the larger size in the fashion industry in African cities. Unless the study focused on fashion designers in a certain part of the cities, that have a particular sophistication, are privy with an appreciable capital base, and perhaps are well set up. This groups in the local scene could be likened to the GV firms as obtainable on the international scene, while the tailors could be liked to the GS producers and firms when likened to what happens on the international scene. In Nigeria, particularly in Lagos where fashion trend is dictated with so much restlessness in fashion creativity, what is observed is that the eloquent, exposed and connected individuals set up fashion outfits, and out source the sewing to the (local) and (small scale) tailors that have the skill but do not have the capital base, connection and access to high profile clients and customers, exposure for proper positioning and the fasade for visibility and to amplify their brands. These tailors are farther from the city center or the high brow areas due to business running costs in those areas, so the contractors, use their contacts to get the jobs and contracts then hire or contracts the specs needed to these skilled artisans. We soon began to see people that call themselves designers but don't sew. They only sketch. As for the tailors, the sketches are in their memories and they design and innovative yet, they don't get the oppirtunity to take a bow at the end of fashion shows as designers too or as the designers that did the jobs. So, are the tailors also fashion designers? Maybe, their inability to self-brand made them out of capture. Just as furniture makers upgraded or rebrandee from being carpenters. However, what some tailors lack is the capital, connection, office/workshop location, tools and machines for modern operation, entrepreneurial training, exposure to fashion shows, and formal education. Yet, the dexterity of the tailors' works and skills cannot be denied. They invent styles and patterns without racking their heads about it or worrying about copyrighting them in the most natural way, like an inate busting - just as a granny doesn't need a cooking manual to make a meal she's been making for her kids that are now parents, so is it with these tailors. I believe if this category of players are captured and surveyed, there should be more not formerly trained in fashion, and non-graduates players in that sector. The restlessness in the African fashion industry is just amazing that so many innovations don't make the runway. I take data at parties and marvel at what people do with fabrics and accessories. ❤❤❤ Viva Africa!!!!

🌟 "Promo sm"

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