- Видео 282
- Просмотров 166 761
POTOMAC TV
США
Добавлен 25 авг 2013
POTOMAC | TV is television programming made exclusively to delight, entertain, and inform the owners of residential & commercial services businesses.
This RUclips channel features high-level insights from top industry leaders, post-
closing stories from past POTOMAC clients, as well as economic and financial talking
points from the leading Mergers & Acquisitions advisor to the residential & commercial services industries, Paul
Giannamore.
"When I founded Potomac over 20 years ago, my vision was to be world-class in everything we do.
I set out to change how M&A was done in our industry, but more importantly, I set out to change the lives of our clients, the lives of our team members, and the lives of every business owner who wanted to take advantage of the educational resources we put out.
From Puerto Rico to London, to Milan to North Africa… in the coming months, Dylan and I are going to bring world-class motion pictures to our industry." - Paul Giannamore
This RUclips channel features high-level insights from top industry leaders, post-
closing stories from past POTOMAC clients, as well as economic and financial talking
points from the leading Mergers & Acquisitions advisor to the residential & commercial services industries, Paul
Giannamore.
"When I founded Potomac over 20 years ago, my vision was to be world-class in everything we do.
I set out to change how M&A was done in our industry, but more importantly, I set out to change the lives of our clients, the lives of our team members, and the lives of every business owner who wanted to take advantage of the educational resources we put out.
From Puerto Rico to London, to Milan to North Africa… in the coming months, Dylan and I are going to bring world-class motion pictures to our industry." - Paul Giannamore
Mastering Digital Marketing Benchmarks for Growth | The Marketing Mindset | Pest Control
In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers break down the essential benchmarks for tracking success in digital marketing. They discuss how to track key performance indicators (KPIs) like cost per click, conversion rates, and customer acquisition costs to maximize your return on investment (ROI). With real-world examples, they explain how understanding and interpreting these metrics can drive better decision-making and business growth.
This episode covers:
The most important KPIs for digital marketing success
How to track and optimize your cost per click, conversion rates, and acquisition costs
Real-life examples of improving ROI through proper benchmarking
T...
This episode covers:
The most important KPIs for digital marketing success
How to track and optimize your cost per click, conversion rates, and acquisition costs
Real-life examples of improving ROI through proper benchmarking
T...
Просмотров: 212
Видео
Humility in Entrepreneurship: Andrew Richardson's Biggest Business Lesson
Просмотров 1844 часа назад
In this insightful clip from 'Off The Record,' Andrew Richardson, CEO of Saela Pest Control, opens up about one of his biggest business mistakes. He discusses the ambitious development of PestMate, a proprietary software for the pest control industry, and the difficult decision to abandon the project after investing up to $15 million. Andrew shares: - The initial reasoning behind developing Pes...
Private Equity in Pest Control Q&A: Post-Acquisition Challenges and Rolled Equity | The Breakdown
Просмотров 2797 часов назад
In this follow-up episode of The Breakdown, Paul Giannamore and Nick Bartolo tackle viewer questions about life after a private equity acquisition in the pest control industry. Building on their Private Equity in Pest Control series, Paul and Nick dive into key post-acquisition topics, including employment changes, authority dynamics, and rolled equity considerations. They offer practical advic...
Navigating Growth in a Saturated Market: Brooks Freeman’s Pest Control Success Story
Просмотров 32214 часов назад
"I had to unplug myself from looking at it as my company, my baby, and start thinking of it as an asset. It just looked like a good time to make a move." -Brooks Freeman In this episode of Off the Record with Paul Giannamore, Paul sits down with Brooks Freeman, founder of Pest Solutions, to discuss his inspiring journey from a solo operator to leading a successful pest control business. Brooks ...
Budgeting and Forecasting: Maximizing Growth with Strategic Planning | Pest Control Marketing
Просмотров 27219 часов назад
In this episode of The Marketing Mindset, hosts Paul Giannamore and Mat Rogers dive deep into the critical importance of budgeting and forecasting for long-term business success. Mat shares valuable insights into how his father’s business practices shaped his approach to managing financial growth and profit margins. Together, Paul and Mat explore practical methods for planning marketing budgets...
No One Else Comes Close: Brooks Freeman on Choosing POTOMAC M&A for His Pest Control Business Sale
Просмотров 10421 час назад
"Working with Potomac was a game-changer. The professionalism and expertise they brought to the table were unparalleled. This deal wouldn’t have happened without them.” - Brooks Freeman In this episode of The POTOMAC Experience, we sit down with Brooks Freeman, founder of Pest Solutions in Lebanon, Tennessee, as he shares his incredible entrepreneurial journey. Starting with just a $5,000 used ...
Private Equity in Pest Control Part Six | The Final Word: Unlocking Returns & Exit Strategies
Просмотров 291День назад
In this sixth and final episode of their Private Equity in Pest Control series, Paul Giannamore and Nick Bartolo wrap up with a comprehensive summary focused on economic returns and exit strategies in the pest control industry. This episode delves into how private equity firms evaluate and achieve their return on investment, including detailed discussions on internal rate of return (IRR) expect...
From Bad Reviews to Brand Ambassadors: Handling Karens Like a Pro | Marketing for Pest Control
Просмотров 23514 дней назад
In this episode of "The Marketing Mindset," hosts Paul Giannamore and Mat Rogers explore the powerful role of trust and credibility in driving business success. Mat shares insider tips on how to leverage social proof and customer reviews to enhance your brand's reputation and boost customer loyalty. With practical examples and real-world scenarios, they discuss how even the most challenging cus...
Private Equity in Pest Control Part Five: Optimizing Performance & Creating Value | The Breakdown
Просмотров 36214 дней назад
Private Equity in Pest Control Part Five: Optimizing Performance & Creating Value | The Breakdown
From Door-to-Door Success to Digital Domination: Ben Morgan's Journey in the Pest Control | Anthem
Просмотров 67014 дней назад
From Door-to-Door Success to Digital Domination: Ben Morgan's Journey in the Pest Control | Anthem
Spilling the Tea on ROI: Optimizing Conversion Costs in 2024 | The Marketing Mindset on Pest Control
Просмотров 18621 день назад
Spilling the Tea on ROI: Optimizing Conversion Costs in 2024 | The Marketing Mindset on Pest Control
Scaling and Selling Anthem Pest Control: Ben Morgan's POTOMAC Experience | Aruza
Просмотров 18621 день назад
Scaling and Selling Anthem Pest Control: Ben Morgan's POTOMAC Experience | Aruza
Private Equity in Pest Control Part Four: Mastering Deal Structure | The Breakdown on Wealth
Просмотров 39321 день назад
Private Equity in Pest Control Part Four: Mastering Deal Structure | The Breakdown on Wealth
Navigating Acquisitions and Growth in Pest Control: Insights from Gary Weisberg | Off The Record
Просмотров 24021 день назад
Navigating Acquisitions and Growth in Pest Control: Insights from Gary Weisberg | Off The Record
Understanding Customer Lifetime Value: Key to Business Growth | The Marketing Mindset #pestcontrol
Просмотров 33728 дней назад
Understanding Customer Lifetime Value: Key to Business Growth | The Marketing Mindset #pestcontrol
Smooth Sailing: Gary Weisberg on Growing A1 Exterminators and Partnering with The POTOMAC Company
Просмотров 8228 дней назад
Smooth Sailing: Gary Weisberg on Growing A1 Exterminators and Partnering with The POTOMAC Company
Private Equity in Pest Control Part Three: Benefits, Risks, and Strategic Insights
Просмотров 435Месяц назад
Private Equity in Pest Control Part Three: Benefits, Risks, and Strategic Insights
The Story of Terminix Puerto Rico: A Conversation with Mark Kitchenman and Michael Holston #rentokil
Просмотров 525Месяц назад
The Story of Terminix Puerto Rico: A Conversation with Mark Kitchenman and Michael Holston #rentokil
Growth Hacking for Service Company Startups | The Marketing Mindset #pestcontrol #lawncare
Просмотров 831Месяц назад
Growth Hacking for Service Company Startups | The Marketing Mindset #pestcontrol #lawncare
Mark Kitchenman’s POTOMAC Experience: A Legacy with Terminix Puerto Rico / Rentokil
Просмотров 145Месяц назад
Mark Kitchenman’s POTOMAC Experience: A Legacy with Terminix Puerto Rico / Rentokil
Private Equity in Pest Control, Part 2: The Investment Process
Просмотров 603Месяц назад
Private Equity in Pest Control, Part 2: The Investment Process
The Largest PestMaster Franchisee: Paul Alley's Path to Success | Off the Record
Просмотров 403Месяц назад
The Largest PestMaster Franchisee: Paul Alley's Path to Success | Off the Record
Maximizing Route Density for Residential Service Businesses | The Marketing Mindset | Pest Control
Просмотров 425Месяц назад
Maximizing Route Density for Residential Service Businesses | The Marketing Mindset | Pest Control
Private Equity in Pest Control, Part 1: Introduction to Financial Sponsors
Просмотров 658Месяц назад
Private Equity in Pest Control, Part 1: Introduction to Financial Sponsors
Leveraging Tech for Business Growth in Fire Protection with Billy Marshall of Service Trade | NFPA
Просмотров 522Месяц назад
Leveraging Tech for Business Growth in Fire Protection with Billy Marshall of Service Trade | NFPA
Managing Client Expectations in Digital Marketing: The Marketing Mindset, Residential Service B2C
Просмотров 285Месяц назад
Managing Client Expectations in Digital Marketing: The Marketing Mindset, Residential Service B2C
The Private Equity Playbook: What Pest Control Owners Need to Know | The Breakdown on Wealth Ep 05
Просмотров 1,7 тыс.Месяц назад
The Private Equity Playbook: What Pest Control Owners Need to Know | The Breakdown on Wealth Ep 05
From Scrappy Startup to Industry Leader: Andrew Richardson’s Playbook for Scaling Saela to $100M
Просмотров 2,1 тыс.Месяц назад
From Scrappy Startup to Industry Leader: Andrew Richardson’s Playbook for Scaling Saela to $100M
Big Changes to Google Local Service Ads and Local SEO in 2024 | The Marketing Mindset Episode 7
Просмотров 519Месяц назад
Big Changes to Google Local Service Ads and Local SEO in 2024 | The Marketing Mindset Episode 7
Navigating Market Valuations: Insights from San Juan | Paul and Nick Breakdown Wealth
Просмотров 455Месяц назад
Navigating Market Valuations: Insights from San Juan | Paul and Nick Breakdown Wealth
I had the pleasure of meeting Paul and his father great people ❤
Paul gives the people what they want ! Digging deep and getting us actual numbers! Do you see this production ! Do you see the quality!
Excellent interview ! Thank you…
Thats my loving dad being awesome agian! ❤🥰😝
That's my dad being amazing!!❤
Well communicated! The formulas are especially helpful
Amazing content for any service business operator, owner or leader. Thanks! 🙏✅
So glad it’s helpful. If you’re curious about anything marketing related, let us know and we will do an episode on it! 🧐
One minute in and i'm already to switch to a different podcast. Go to beginning at 3:50 for podcast.
No worries 🙌🏻 we’re not for everyone!
You know you love our quirky ways, Pat! 😉
Paul is so funny. 😂😂😂😂😂
Had no idea where he was taking that lmao :P
Why do you need sexy models in the background? Is your content not exciting enough?
At the 19 minute mark what it goes to show?Is the squeaky wheel gets oiled and if you complain?You get all these free gifts and goodies.Reviews nowadays are also geared towards people getting free stuff.
👨🍳 Ramsey at the end!!!!!!! Paul this gold 😂 😅.
I bet Paul has no problem telling anybody his opinion
I work for Rentokil North America and I’m very proud and happy to be part of this Amazing Company, definitely best company to work!
🐸
Amy’s Bakery 😂 ruclips.net/video/FlYPkLRHeD4/видео.htmlsi=SeA4_dnoS0CYv_YR
Great contend guys! Loving this series. Question for Mat, how is marketing done differently to target commercial customers vs targeting residental?
It’s definitely a slower process for commercial, but you’ve got to be just as diligent to get results. It takes time to find the right people to talk to to get the review that matters for commercial. For residential, it’s a piece of cake.
Awesome, Honorable and respected gentleman . We do have a wonderful pest control business and as a Initial Hygiene technician I strongly recommend that Initial Hygiene acts as a medics in the life of any individual who uses our products
I work for this company here in North America
please link the episode where you spoke with andrea
Paul, where can I buy these mugs?
Email me at dylan@verbell.ltd and I will hook you up!
@@POTOMACTV thanks
Great interview
ROI is such an important metric - you explained this very well and those numbers are seriously amazing!
Great interview! I appreciate the inside info and your willingness to share. Salute!
Those are some INCREDIBLE numbers. Wow.
Tommy is the Man! if you read this message i would be honored to meet you sometime! Send me a message!
i love how nobody acknowledges the beautiful woman walking around lol. thats the only reason i watch. (joking)
That’s every day in Paul’s world . Do you see this High-level production
One of the best interview for finance professional to learn
Thanks so much for watching!
Subscribed! Great job, guys!
Welcome aboard! Let us know what other topics we should cover!
@@POTOMACTV I'm going to school for film. Any info on growing as a freelancer in that industry, specifically with regard to screenwriting and video editing.
You guys' audio sounds GREAT!
Thank you! Our director used to be a music producer, we take great pride in our audio and picture quality! The audience deserves excellence.
do you offer your services in canada in cannabis sector?
Great Video!
Glad you enjoyed it! What other topics would you like to see us discuss?
@POTOMACTV Your videos are of pristine quality. You are doing everything right. It's just the algorithm. Although anything related to the ins and outs of real estate would be interesting.
This is gold
Glad you enjoyed it, thanks for watching!
Man, I love the random hot chick that walks into camera just to attract peoples attention. Well played man. Even better watching the guest, not trying to get caught looking. lol
😂 so right
Excellent episode, particularly the second half. Loved the info about using AI and videos!
Glad you enjoyed it! Thanks for watching.
This guy is a riot. Totally sh-t talking his company lol. He needs to retire or start his own company. I mean I get it Franchises are only good during the intial startup phase then that royality becomes an unneccessary expense.
Incredibly valuable video - well done!
Thank you for watching! Let us know what other topics we should cover.
Thanks for the Love Wilson. Lol .
i let out the biggest sigh when i learned this was all due to his daddy’s money. you should interview peoples dads at this point.
What an amazing and interesting video; wonderful production finished with a beautiful message.
Thank you so much! Glad you enjoyed it.
Excited for part 2!
We are happy to bring this whole series to the industry. Let us know what else we should focus on.
Always so much to learn on these videos - awesome to listen in every week!
Glad you like them!
Especially interesting to hear about the difference between Google being an intent based platform and Social Media being an interest based platform
We are glad you found value in this.
Paul don’t mess around when he does something he goes all in. I remember when the show was just a podcast with fat Pat ! Most in-depth high production on topic pest control show there ever was is gonna be !
I humbly confess, Paul pitch the idea to me and my family in our dining room and I told him “ Paul, nobody is going to listen to a podcast about mergers and acquisitions for pest control…” #istandcorrected
Paul is great at translating to the pest control community ! Mostpeople in this industry can barely read more than a few sentences, including myself, so this was very informative Great video
🙌🏼
Only family gets promoted
This was VERY good! I learned a lot! 😊
Glad you liked it!! Let us know who else we should interview.
Would follow this guy into battle for sure. Great listen.
We are glad you enjoyed it!
A brilliant personality as usual Paul 🙏
At 9:50 what did u mean by LBS? Thanks.