Mohamed Rouicha was a Moroccan folk singer. His songs often contain themes such as love and life in Morocco. His most famous songs are Ya lehbiba, bini w'binek darou lehdouden and Inas inas.
He was a famous Amazigh artist, poet, singer, composer and musician. “Rouicha” was a nickname which meant “mix something for us” in Tamazight, which was the phrase his friends used to ask him to come up with and perform a new piece of music on the spot. He mastered the “loutar” instrument.
Rouicha travelled and performed his music worldwide. He left the “Dior Chioukhs” school in his native Khenifra in central Morocco at the age of 11, and began playing loutar in 1964, especially in traditional bands. The same year, Rouicha started interpreting traditional Tamazight songs and produced his first record in collaboration with the Moroccan channel RTV1. To have accomplished this at that time, when there was only one TV station, was an enormous milestone on the path towards an unprecedented success.
Rouicha sang in a warm manner, and gradually gained fame in Morocco and North Africa, even among Moroccans who do not speak or understand Tamazight.