- Видео 162
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Compass Digital Strategies
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Добавлен 18 окт 2019
3 Approaches to Lead Generation - Passive, Semi-Passive, and Active (Bonus EP38)
The best social sharing snippet from Jennie in this interview... " I'm a little bit of a Gen Xer. So I'm like, just shut up and get it done. We'd have to as business owners, right? Like that, but we have to do or hire it out, but still you have to do it or think about it and figure it out.
In this episode of The Sweet Spot, I talk with lead generation expert and Many Bundles founder, Jennie Wright. She shares her expertise not just on lead generation, but also the surrounding tactics, mindset, and strategic methods essential for maintaining a steady flow of leads. Jennie also shares insights on building an effective lead gen process, nurturing potential leads, and sustaining business growt...
In this episode of The Sweet Spot, I talk with lead generation expert and Many Bundles founder, Jennie Wright. She shares her expertise not just on lead generation, but also the surrounding tactics, mindset, and strategic methods essential for maintaining a steady flow of leads. Jennie also shares insights on building an effective lead gen process, nurturing potential leads, and sustaining business growt...
Просмотров: 8
Видео
18 Smart Strategies to Drive Website Traffic Without Spending a Dime on Ads (EP40)
Просмотров 1412 часов назад
In this episode of The Sweet Spot I share 18 free strategies that can help you drive more traffic to your website without spending money on ads. These actionable tips are designed for business owners at any stage. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here compassdigitalstrategies.com/ep40?.com& 🗞️ Digital Marketing Takeaway Newsletter c...
Craft Your Website for Connection (Bonus EP37)
Просмотров 4День назад
The best social sharing snippet from Masha in this interview… “Your website isn’t an online resume.” In this episode I talk with messaging strategist, Masha Koyen, about how to infuse emotion and authenticity into your website to attract your dream clients. Learn actionable tips for creating relatable brand stories, using storytelling, and making your audience feel understood. Timestamps 01:10 ...
The Four-Phase Framework for Impactful Content Distribution (Bonus EP36)
Просмотров 1814 дней назад
The best social sharing snippet from Justin in this interview… “Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing. In this episode, I’m joined ...
How to Get Your Website Featured in AI Overviews (EP39)
Просмотров 2414 дней назад
In this episode I talk about AI SEO and what it means for your small business website. Learn how to adapt your SEO strategy without overhauling your approach. I share practical tips for creating conversational, layered content and break down various SEO types to simplify them. Action Steps After Listening Review one piece of content on your website and make it more conversational and add tangen...
But Wait, There’s More! Lessons from Late-Night TV for Your Website (Bonus EP35)
Просмотров 821 день назад
The best social sharing snippet from Lorraine in this interview... "Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing. In this episode, I chat ...
Finding Your True SEO Competitors (EP38)
Просмотров 3721 день назад
Who are your true SEO competitors? Spoiler: They’re not always the businesses you think you’re competing against. In this episode of The Small Business Sweet Spot, I break down one of the most misunderstood aspects of SEO. You’ll learn how to identify your real competition online, why it matters for your business growth, and how emerging AI search engines like Perplexity are reshaping the lands...
Repurpose Social Posts, Don’t Reinvent (Bonus EP34)
Просмотров 12Месяц назад
The best social sharing snippet from Heidi in this interview… “It’s not gonna work if you’re not showing up.” This episode with social media expert Heidi Schmidt is packed effective strategies for service-based providers feeling overwhelmed by social media. Heidi shares her ‘sweet spot’ in helping businesses with done-for-you social media services, consulting, and strategy sessions. Learn how t...
Announcing the SEO Power-Up Plan (EP37)
Просмотров 11Месяц назад
In this episode, I'm introducing the SEO Power-Up Plan (link below) - a personalized service designed to help you get your website’s SEO on track. If you’ve been feeling frustrated with your SEO efforts or just aren’t seeing the traffic and leads you hoped for, this episode is for you. I share why I created the plan, what’s included, and how it can help you make tangible improvements to your we...
Why Your "Why" Matters So Much
Просмотров 13Месяц назад
The best social sharing snippet from Jude in this interview... "That is why I believe your marketing is more than your portfolio, because you need to come from a different place. When clients are thinking about, why should I work with you? Versus any and every other option available to me, that question really boils down to why you, and that why you is more than just your portfolio. You have to...
15 Quick-ish Actions to Help Improve Your Website Marketing (EP36)
Просмотров 256Месяц назад
If you’re like a lot of small business owners I work with, you might be feeling a little lost around SEO. What really works. And maybe you’ve tried some things you found online, but you’re not seeing results, or maybe you’re just not sure what’s worth your time. In this episode, I’m keeping it super tactical with a list of 15 quick-ish actions you can take to start seeing some changes in your S...
How to Network Effectively (and Actually Enjoy It)
Просмотров 5Месяц назад
The best social sharing snippet from Karlyn in this interview... "When you go into a networking environment or when you're interacting with other humans, it doesn't make sense to always be selling. And that's why it feels icky." When we hear "networking," it's easy to picture forced exchanges, endless card-swapping, and uncomfortable moments filled with business talk that feels anything but gen...
11 Signs Your SEO Agency is Taking Advantage of You
Просмотров 3Месяц назад
The intention of this episode is to help you know what to look for if you feel like your SEO agency is taking advantage of you. This particular sentiment has been showing up in my contact inquiries more lately. I pulled together 11 signs to consider in your partnership with your current SEO agency. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post h...
Stop Feeling Guilty About Using AI (Bonus EP31)
Просмотров 28Месяц назад
The best social sharing snippet from Kinsey in this interview... "We don't have to be feeling guilty that they [AI tools] are doing the work for us, right? And it's one of those internal shifts that I think we really need to make as women to feel more empowered as CEOs, as business owners in our lives, and just like continue progressing and stepping into what we're supposed to be in this societ...
13 Scary SEO and Content Marketing Mistakes (EP34)
Просмотров 12Месяц назад
13 scary SEO and content marketing mistakes that can creep up on your business. The good news? Each one is avoidable with a little attention and planning. Success in SEO doesn’t have to be spooky! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here... compassdigitalstrategies.com/ep34?.com& 🗞️ Digital Marketing Takeaway Newsletter compassdigitals...
Talking to Clients About Your AI Use (Bonus EP30)
Просмотров 44Месяц назад
Talking to Clients About Your AI Use (Bonus EP30)
5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors
Просмотров 1482 месяца назад
5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors
Why You Need to Get Uncomfortable to Grow (Bonus EP28)
Просмотров 302 месяца назад
Why You Need to Get Uncomfortable to Grow (Bonus EP28)
Five Effective SEO Tips That Are Totally Worth Your Time (EP31)
Просмотров 272 месяца назад
Five Effective SEO Tips That Are Totally Worth Your Time (EP31)
Improve Your Public Speaking in 5 Minutes with These 5 Humor Tips (Bonus EP27)
Просмотров 112 месяца назад
Improve Your Public Speaking in 5 Minutes with These 5 Humor Tips (Bonus EP27)
Using These Blog Post Ideas Can Help Prevent Missed Search Traffic for Photographers (EP30)
Просмотров 322 месяца назад
Using These Blog Post Ideas Can Help Prevent Missed Search Traffic for Photographers (EP30)
The Case for Direct Primary Care for Health Care (EP26)
Просмотров 72 месяца назад
The Case for Direct Primary Care for Health Care (EP26)
The Art of Successful Marketing with Billy Broas (Bonus EP25)
Просмотров 183 месяца назад
The Art of Successful Marketing with Billy Broas (Bonus EP25)
5 Ways to Uncover Competitor Keywords... 3 Typical, 1 Not So Typical and 1 Fun Way (EP28)
Просмотров 53 месяца назад
5 Ways to Uncover Competitor Keywords... 3 Typical, 1 Not So Typical and 1 Fun Way (EP28)
Why Copy and Paste Isn't Repurposing Content (Bonus EP24)
Просмотров 163 месяца назад
Why Copy and Paste Isn't Repurposing Content (Bonus EP24)
How to Move from Busy Business Owner to Profitable Entrepreneur (Bonus EP23)
Просмотров 523 месяца назад
How to Move from Busy Business Owner to Profitable Entrepreneur (Bonus EP23)
11 Areas to Optimize On a Web Page for Higher Google Rankings (EP26)
Просмотров 4833 месяца назад
11 Areas to Optimize On a Web Page for Higher Google Rankings (EP26)
Thanks for inviting me to be a part of the show. It was so much fun to chat with you.
Hello are there any tools that consolidate trending short-tail keywords from Google onto a single interface? This would eliminate the need for individual keyword searches. Furthermore, could that same interface also display corresponding long-tail keywords (with lower competition) suitable for ranking, based on those short-tail terms? My current workflow using Zik software involves individually searching for keywords, which is extremely time-consuming for my eBay sales efforts. I am seeking a solution to significantly streamline this process. Would Semrush fulfill this requirement? In essence, I need a single interface to identify high-performing, trending keywords (niches, popular search terms) relevant to my product offerings, alongside associated long-tail keywords with minimal competition and improved ranking potential. I believe Google Trends would not suffice; it, too, requires individual keyword searches, isn't it? thanks
Excited for your new plan!
Thanks Melanie!
Thanks for having me on your Small Business Sweet Spot show, Barb!
Always a pleasure chatting with you Melanie!
Melanie really nails it here. Using AI like ChatGPT and Magai to streamline tasks is smart, but the key takeaway is transparency with clients. It’s a trust builder. Perfect reminder that AI isn’t just about speed-it’s about clear communication
Appreciate the comment.
Keyword tools like Keywords Everywhere and Answer The Public are essential, but diving into forums and using keyword stretching can uncover hidden opportunities. These strategies are gold for finding unique content ideas
Hi there! Your video, 'Why You Need to Get Uncomfortable to Grow,' is truly inspiring. It beautifully highlights how stepping out of our comfort zones is crucial for business growth and success. I'm a RUclips SEO specialist, and I believe your videos can reach an even wider audience. I can help optimize your videos for SEO, which will enhance your channel's visibility and attract potential customers. With effective SEO, you can: Increase engagement on your videos Draw in more potential clients to your business Build a stronger connection with your audience These changes can significantly benefit your business or organization. Would you be interested in discussing this further? Thank you! 🙏
No thank you.
@@compassdigitalstrategies ok mam 💓
Barb, Had an absolute blast chatting with you on the very serious topic of Adding Humor to your Presentation.
Yay! Such a good convo. Thank you!
This was great! The trifecta of a great online presence is great design, great copy, and strategic SEO. My thoughts are that no matter what you start with, the customer needs to be educated about all three so they know that all three will play a part in their online presence. All three HAVE to be a part of the process in some degree. I usually lead with I build websites with basic SEO best practices. I give them options as to whether they want/can work with a copywriter or if they want a blend of question/answer form questionnaires where I give it to AI with a prompt formula for building the copy on the page. Obviously, a copywriter is a BETTER solution, but often budgets play a part for newer or lower revenue businesses. Also, I believe....correct me on this, that leaving some of the copy intact when re-designing at first can help with SEO....I am thinking the impact of the changes on a website design on SEO can affect a business positively/negatively. As we redesign a site Google reads these changes. By leaving some of the copy in place, it helps Google know that this is the same website. (All this I think is part of a bigger picture and depends on current website authority.) Again...just part of things I've researched. I'd love to know more about this. Having a copywriter that understands the impact of SEO in terms of H1, H2 tags would be a huge benefit when they are writing the copy. Loved this convo!
FOR THOSE OF YOU WHO JOINED THE LIVE AND COMMENTED.. We're not seeing them anywhere after the live ended. I didn't know. 🥺 Drop your questions here if you'd like.
Great panel. Appreciate the tips on web design, SEO, and copy. Thanks Barb, Emily, and Josh.
Thanks for joining us! Such a pleasure to collaborate with Barb & Josh
Thanks for joining! Appreciate the comment.
😊😊😊
Thank you so much for this time together! Barb you truly are an amazing digital business bestie!!
Awww Thanks Nancy!
Aww! Cute little fuzzy butt! 😂
Great information!
Thanks, Melanie!!
Lots of great tips shared on this live. Good job ladies.
Thanks, Gillian. Appreciate the feedback!
This looks like a great workshop. So important for every website owner to learn the basics of Google Search Console AND if that benefits a charity for dogs... what a WIN WIN.
Exactly!! 😁