- Видео 14
- Просмотров 3 865
Behaviour Change Network
Добавлен 27 окт 2022
Using AI for behaviour change insights
For successful behaviour change campaigns, having good insight is crucial. To get that insight you will need good data - and the time and skills to draw meaning from it.
But if you have a key behaviour change campaign to deliver and your data skills are limited - and you don’t have specialist resources to call on - can Generative AI help you out? What are its capabilities? And what are the limitations and risks?
Alex Waddington runs Whetstone Communications, a consultancy that helps communications and campaign specialists sharpen their work using data.
Fresh from giving a provocative keynote address on AI at the 2024 LGComms Academy, Alex explored how the latest Generative AI tools can be ha...
But if you have a key behaviour change campaign to deliver and your data skills are limited - and you don’t have specialist resources to call on - can Generative AI help you out? What are its capabilities? And what are the limitations and risks?
Alex Waddington runs Whetstone Communications, a consultancy that helps communications and campaign specialists sharpen their work using data.
Fresh from giving a provocative keynote address on AI at the 2024 LGComms Academy, Alex explored how the latest Generative AI tools can be ha...
Просмотров: 6
Видео
Moving people to action - helping people go green using social proof and the messenger effect
Просмотров 7Месяц назад
The campaigns team at Nesta, the UK's leading innovation agency for social good, shared how you can help your residents take meaningful action to tackle climate change. Nesta’s free Visit A Heat Pump service launched in April 2024 and saw heat pumps trending online, national papers covering case studies and a surge in sign-ups to the platform. The comms team behind the campaign activity will ta...
Helping communications teams to build public trust - Surrey County Council
Просмотров 1087 месяцев назад
Speakers from Surrey County Council shared what they are doing to equip communications teams to build trust in the organisation they work for. We are told that trust in public services and local government is in crisis, but in reality, this isn’t true. Watch the webinar recording to understand how insight-led communications can build trustworthiness and improve the public perception of your org...
Food waste masterclass
Просмотров 377 месяцев назад
All about the Behaviour Change Network's Food Waste Masterclass with Dominic Ridley-Moy.
Top tips to run award winning behaviour change campaigns
Просмотров 4979 месяцев назад
Webinar with Dominic Ridley-Moy (Behaviour Change Network), John-Paul Danon (CAN Digital) and Lindsay Coulson (Stand Out Awards) chaired by Darren Caveney (Comm2point0), top tips to run award-winning behaviour change campaigns the launch of the new behaviour change category in the 2024 Unawards.
Predictions 2024 and what the future holds for the communications profession
Просмотров 45811 месяцев назад
Panel discussion chaired by Dominic Ridley-Moy (Behaviour Change Network) with Advita Patel (Comms Rebel), Dan Slee (Future Comms Made Easy) and Stephen Waddington (Wadds Inc).
The Science of the Art of Persuasive Communication
Просмотров 175Год назад
Professor Richard Crisp, renowned UK scientist and Founder of Durham University’s Behavioural Science Programme, talked about “The Science of the Art of Persuasive Communication”. He joined the Behaviour Change Network for a lunchtime masterclass on how behaviour change theory can be applied to enhance the effectiveness of internal and external communications. One of the UK’s most influential b...
The role of artificial intelligence to help drive positive behaviour change
Просмотров 160Год назад
Panel discussion to discuss the role that artificial intelligence plays in helping to drive behaviour change. AI has a powerful role in helping humans to make better decisions and better choices. The panel discussed how AI can help achieve this - how it can help and how we can harness AI tools along with their predictions for the future. They also discussed some of the pitfalls and where we sho...
Money Saving Boiler challenge - Nesta
Просмотров 58Год назад
Ella White, Executive Director of Communications and Elin Price, Campaigns Manager from Nesta, the UK agency for social good. Find out about Nesta's money saving boiler challenge - a behaviour change campaign to get people across the UK to lower their boiler flow temperature - reducing carbon emissions and saving money on bills.
Apply behaviour change principles to your campaigns - the COM-B model explained
Просмотров 270Год назад
This webinar introduces communications professionals to the COM-B framework and how you can apply it to your work and deliver campaigns that have a real impact. It explores knowledge, awareness, motivation, habits and how the environment affects human decision-making. The COM-B model, developed by Michie, S., Van Stralen, M. M., & West, R. in 2011, looks at Capability Does your audience have......
Public Health Behaviour Change Webinar
Просмотров 37Год назад
Behaviour change tips and techniques for those working in public health and health communications roles.
Behaviour Change Masterclass
Просмотров 22Год назад
Join Dominic Ridley-Moy for a five week behaviour change masterclass for communications and public sector professionals starting in March 2023. www.behaviourchangenetwork.com/masterclass
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