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Kees Keizer PhD
Добавлен 6 ноя 2020
Course social influence 22/23: Welcome
Welcome to the course
A short video to welcome everyone who is taking the course Social influence this year.
A short video to welcome everyone who is taking the course Social influence this year.
Просмотров: 358
Видео
When do we rely on heuristics?
Просмотров 8502 года назад
When do we rely on heuristics? Heuristics are mental shortcuts people engage to reach decisions. We can use our knowledge of heuristics to influence people. To do so we need to know, when do people rely on heuristics? In this video I try to answer this question using the Elaboration likelihood model. What are heuristics? Check this video first: ruclips.net/video/iSYOQ1_9r70/видео.html 0:00 Intr...
5 proven ways to make discount pricing more effective
Просмотров 802 года назад
Price discounting and sales have been studied in the field of influence & persuasion. From surveys to creative experimental studies, studied discounting directly or studied influence principles that are likely to apply to sales. Based on these studies, in this video: 5 quick tips to improve discount pricing. 0:00 Introduction 1:14 The 5 tips are.. 1:32 1. Show discount 2:56 2. Frame discount 4:...
The 6 principles of making viral content...
Просмотров 1882 года назад
In his book "Contagious" by Jonah Berger, he lists 6 principles that determine whether content, product, ideas catch on. In this video I discuss these principles and the book. As always the video is an invitation to read the book, and form your own thought. 0:00 Introduction 0:51 Background book 2:03 The 6 principles are... 2:57 1. Social currency 4:21 2. Triggers 6:09 3. Emotion 8:17 4. Public...
Winner of video assignment
Просмотров 4582 года назад
In this video I announce/ show the 2021-2022 winner of the video assignment of the course "Social influence and persuasion"
Booking and bathrooms
Просмотров 2503 года назад
Hi everyone. What is that....???!! Just a "saying-hello-and-topic-of-next-week-in-course-social-influence" video but ......in a weird setting.
Increasing the impact of social norms
Просмотров 1,3 тыс.3 года назад
With this video we continue our investigation of the principal of social proof. We look at factors that increase the impact of social proof and social norms. We look at "Moderators" 0:00 Introduction 2:00 1. Size of referent group 6:43 2. Presence of others 10:06 3a. Composition referent group similarity 13:05 3b. Composition referent group outgroup 24:20 4. Composition referent group VIP, expe...
Social norms
Просмотров 1,5 тыс.3 года назад
Linked to the principle of Social proof are social norms. In this video I discuss the beautiful field work of Cialdini on social norms
An introduction to social proof
Просмотров 1,3 тыс.3 года назад
In this video I discuss the background of the social proof principle 0:00 Introduction 1:03 The beginning: Conformity 2:16 Processes behind conformity 2:26 1. Normative social influence 3:04 2. Informational social influence
Coffee with cows
Просмотров 4473 года назад
Just checking in, saying hallo and giving information on what to expect next week in the course Social influence.
Welcome to the course Social influence 2021 2022
Просмотров 3163 года назад
A brief welcome for everyone in the course Social influence 2021-2022
Negotiate effectively: Never split the difference by Chris Voss
Просмотров 1163 года назад
In this video I discuss some key insights form this great book: Never split the difference by Chris Voss.
And the winner is...
Просмотров 3,4 тыс.3 года назад
For my university course "Social influence and persuasion", more than 500 students made a video pitch of an influence based intervention. They also assessed the work of others. Which video pitch did they grade the highest? Find out....
How to win friends and influence people?
Просмотров 873 года назад
I am Kees Keizer a PhD in the field of influence and persuasion. There are so many wonderful books in the field of influence and persuasion. The book suggestions and reflections of others have often been my guide and motivation in discovery. So, why not share my book thoughts, maybe they are of use to you. Happy discoveries
What is interesting about Tupperware?
Просмотров 3123 года назад
The Tupperware party is a classic in (consumer) influence. The history of Tupperware and the people that made this product is equally interesting. Some book suggestions if you want more about the product and the key players: -Tupperware, the promise of plastic in 1950s America by Alison J. Clarke -Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Em...
Consumer psychology- How to sell more?
Просмотров 1,6 тыс.3 года назад
Consumer psychology- How to sell more?
What are heuristics? And the power of "because"
Просмотров 2,1 тыс.4 года назад
What are heuristics? And the power of "because"
Simulation, recognition and similarity as weapons of influence
Просмотров 1,5 тыс.4 года назад
Simulation, recognition and similarity as weapons of influence
How raising the price can actually increase sales
Просмотров 1,6 тыс.4 года назад
How raising the price can actually increase sales
What you need to know before discussing Social influence
Просмотров 1,7 тыс.4 года назад
What you need to know before discussing Social influence
Quick question. You mention the difference between injunctive norm and descriptive norm. Here you explain the example of being quiet at a library as injunctive but isn't also descriptive in the sense because everybody else is quiet you are quiet? or is it more about your knowledge before hand. That before stepping in you want be quiet in this place. If this is the case how would this work for people who come to a library the first time. The it becomes descriptive? People who have been there know they have to be silent because its the social norm but who haven't might not know that in advance. Maybe a library is commonly known for being quiet and I think most people know that but for example a study space. Some are different then others also still in some study rooms its okay to quietly whisper where as in others you have to be dead silence
haha, little did you know that Uggs became a trend again in 2022/23🤪
I am watching these video's again for the upcoming exam. I know that in youtube you can add chapters to the video's. This gives the viewer the possibility to quickly scroll to a subject that you discussed in the video. Perhaps it is something you would like to look in to. :)
Thanks Constantijn for the great suggestion: done.
Loving the mini room tour hahah, have a good weekend!
I followed this course last year and I liked it a lot!
Isn't bad handwriting also a way of 'hard to get'? In order words, when a reader puts in a lot of effort in reading the handwriting, doesn't it become more valuable to him just like the first heuristics?
I followed this course last year but I will definitely watch your uploads! When is the next book recommendation coming?
Same here!
Loving your videos, prof. Keep it up!
Ah that is good to hear Juan! :)
Big fan of this method of lecturing
If you're curious, apparently you have to eat approximately 240 avocados for fatal effects, and the mortality rates for being a passenger on a plane is 0.005 for every 100.000 flight hours (my sources for this information are Google, however, so I doubt the accuracy of this information). Still, it doesn't tell me which one is more likely, but perhaps it could even be the avocados hehe
guess ill stop listening to metal and start listening to classical music lol
Ha, ha, don’t do that: Slayer forever!! Also some further study into the world of “chickens and music” (thanks for that Martijn :)) ) revealed a study on Japanese quails that suggests, playing classical music increases body weight and quality of eggs produced, but playing metal music can increase egg production. You got to love the explanation for the metal-music-effect: “it increases tolerance for fear and stress”. Best wishes Kees REF: Cabaral N., Untalan H., Rieta P.G. (2017) Type of Music on the Growth and Laying Performance, Behaviour and Marketability of Quails. Open Science Journal 2(4)
@@KeesKeizerPhD For me, metal increases my maximum load on the deadlift, and classical music increases my concentration when studying haha
Looking forward to it!
What Virus? It's just a hoax isn't it? They just wanna keep us from studying, because we're not good enough doing it ourselves..... #procrastinatingonyoutubenowlecturerapproved
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Nice
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