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We need more people like him !!

Love this one! The gifs you inserted along the way really got me. lol

I'm watching first time on your channel, and it's amazing ❤. I have found a new playlist '' Learn how to Design Packaging". I'm glad to find any kind of packaging design playlist. Thanks man I will watch your videos daily of Packaging Design to improve my Packaging design skills.

Really like the new product category ideas! I'm expecting to see you in your Lamborghini soon.

thank u for sharing your knowledge

I feel like they had their hands tied with brand identity. I also think that’s why they only made it in Coke Zero, so they could lean to that side of the brand and not infringe on Pepsi too much. Then they tied in that Coke Zero brand identity to the cookie packaging to not infringe on chips ahoy as you mentioned.

I disagree about the black packaging. I think it needs to stand out from the traditional blue oreo colors, without using Coke red, as that would take it too far from Oreo. That said, at quick glance...SEVERAL TIMES...in the grocery store, all i saw was a wristwatch on the label. And i was wondering if they had a promotion with a branded watch or something. I can now see that it's a bottle, but it still looks a lot more like a watch.

Beautiful 👌🏼

Honestly took me forever to get the bottle shape thing too. On the Coke Can I thought it was a Beetlejuice collab.

Awesome format! It was great getting graphic & structure analysed. Can’t help feeling someone from marketing had a great idea then wanted to lead the design. But I’m sure you’re right that the brands involved probably got exactly what they wanted out of the campaign. Thanks both of you!

Mondelez design would’ve looked a lot better if they simply used the all white oreo logo rather than the blue oreo logo haha

Such a fun conversation! Let’s do it again. And again. And again.

You know what we thought of it, what do you think of the Oreo x Coke collaboration?

Great Help, Thanks!!❤

21:59 The host is wearing a satanic symbol on his shirt. Maybe to be shocking and edgy.

Great advice! Thanks :)

My advice for any young graduate would be to continue their education if possible and get a business degree as well. Designers have a shelf life and she’ll eventually have to run her own business.

cancer and pollution, really, the way he handles that like it was harmless water amazes me, used cooking oil biodiesel is way better i think

I wish every young brand manager would watch this video ❤

I’m curious to know why the agency model is failing. Are more companies keeping projects in-house?

Understanding these 7 print strategies can help to boost the layouts and achieve gorgeous, professional results. From handling colors to finishing touches, these pointers are critical for successful printing.

Whereas packaging design can be difficult, AI technologies such as Midjourney can greatly simplify the process. Using precise instructions, you may quickly and easily develop a variety of packaging design possibilities.

Midjourney's ability to generate high-quality images makes it ideal for producing product packaging designs.

Fred is a huge inspiration, loved his quote "we get paid to learn" that one will always stick with me! 💥

Awesome interview, would love to work with Fred on a project one day.

The bit about the piece cardboard always taped to the expensive factory machines 🤣🤣🤣

Which episode is this?

Nice to see you on the other side, Evelio! Great advice!

Nice Pod

Get the he him out your bio. Makes people think you’re a brainwashed moron

Great stuff guys! @chriswilson5174 - Shout out to Matter Studio Bath, UK and @JamesCropperPaper-Packaging who worked to show how this was not just a concept but a nod to what is possible in the world of packaging design today :)

It's great that the Pact & other organisations exist to help nudge consumer behaviour. However, my experience is that there's a tiny number of consumers who care about the materials their packaging & product comes in so if designers aren't motivated to look into recycling for themselves there's no incentive for them to design better packaging. The question is how does the supply side get better educated.

No one ever tosses the boxes out

Love how Chris is happy working by himself & doesn’t feel pressure to grow by building an in house team. Great advice for people starting out & how teaching yourself can put you wherever you want to be.

Thanks so much for having me on the podcast man, really enjoyed speaking with you!

They go in 3 pathes that do mix with each other so it's easy to make this

kamala is taking notes

Thanks for this video! Im studying to be a graphic designer and we need to create a packaging design for one of our projects. This helped me to understand the principles a bit better :)

Really like those series! I learned a lot and took lots of notes haha. Keep up the good work!

I like, I subscribe and looking for more! … another not young designer here 😅…

This was a great discussion, I have been feeling a lot of the same things you guys talked about here as a 41 year old designer! Thanks for doing this podcast!

The old school drinking cup. I remember when they used to sell glass cutters.

Who is this guy?

watching as an old designer (2000 grad, ex adobe) and didn't expect a comedy/improv/UCB overlap! hello from another who fell into comedy including UCB

I’m curious to know if you need an engineering degree for structural packaging design or did you get a graphic design degree?

Bro wtf are you talking about? Millenials graduated high school into Sep 11 and college into the 2008 Financial meltdown.

This process has been known for decades but it takes so much energy, the fuel is very low quality, and its full of carcinoges like benzene

If you guys ever think about getting a fourth, let me know! It would also help with the visual symmetry 😉

Pantone does not show up in my color books window

This is a trash drink. Awful... the founder is a clown. Tastes like chemicals.