- Видео 796
- Просмотров 953 889
Packaging Unboxd Podcast
США
Добавлен 3 ноя 2019
Professional packaging designer doing tear downs of your favorite packaging designs. Understand the terminology of packaging design, the manufacturing processes, and the latest packaging design trends.
Evelio Mattos is a Creative Director of Packaging working with brands from around the world and the host of Package Design Unboxd.
Podcast episodes are also recorded live to share here to learn how the big brands design packaging.
Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't be a copycat, watch the Unboxd podcast, ask questions, and learn how to level up your packaging game!
Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
Evelio Mattos is a Creative Director of Packaging working with brands from around the world and the host of Package Design Unboxd.
Podcast episodes are also recorded live to share here to learn how the big brands design packaging.
Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't be a copycat, watch the Unboxd podcast, ask questions, and learn how to level up your packaging game!
Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023
2025 Packaging Trends: Insights from the World’s Best Designers
What will change in 2025 for packaging design and what concerns should brands have?
Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025.
Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs.
Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon F...
Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025.
Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs.
Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon F...
Просмотров: 3 090
Видео
Can You Name That Pack? The Ultimate Packaging Gameshow
Просмотров 28921 день назад
Think you know your packaging? 🧠 From folding cartons to blister packs, two fierce competitors battle it out in the most intense and hilarious packaging design showdown ever-Name That Pack! Hosted by the king of cartons, Evelio Mattos, this episode will keep you guessing, laughing, and maybe even screaming answers at your screen. Can you guess the packaging faster than our contestants? Connect ...
How to Design Packaging for Costco an Expert Guide
Просмотров 481Месяц назад
How to Design Packaging for Costco an Expert Guide
Hard Truths About Sustainable Packaging You Need To Hear
Просмотров 271Месяц назад
Hard Truths About Sustainable Packaging You Need To Hear
Brand Building Packaging Design - Beauty Edition
Просмотров 311Месяц назад
Brand Building Packaging Design - Beauty Edition
The Secret to Seamless Packaging & Product Design Success
Просмотров 238Месяц назад
The Secret to Seamless Packaging & Product Design Success
How to Pair Fonts for Packaging & Branding
Просмотров 2162 месяца назад
How to Pair Fonts for Packaging & Branding
Luxury Packaging Design & Branding
Просмотров 2,9 тыс.2 месяца назад
Luxury Packaging Design & Branding
Beyond Aesthetics: The Role of Science and Logic in Modern Design
Просмотров 1702 месяца назад
Beyond Aesthetics: The Role of Science and Logic in Modern Design
Best Cereal Packaging Design & Worst
Просмотров 2193 месяца назад
Best Cereal Packaging Design & Worst
Design Whiskey Packaging with Chad Makerson Michael
Просмотров 2513 месяца назад
Design Whiskey Packaging with Chad Makerson Michael
Defining Brand Identity with Packaging
Просмотров 2453 месяца назад
Defining Brand Identity with Packaging
Complete Oreo/Coke packaging Breakdown
Просмотров 3743 месяца назад
Complete Oreo/Coke packaging Breakdown
Packaging Expert Walks the Supermarket Runway: Inside the Mind of a Suit
Просмотров 1673 месяца назад
Packaging Expert Walks the Supermarket Runway: Inside the Mind of a Suit
How To Elevate Packaging Design Beyond Aesthetics
Просмотров 1283 месяца назад
How To Elevate Packaging Design Beyond Aesthetics
Are You Getting Paid to Learn Design?
Просмотров 2854 месяца назад
Are You Getting Paid to Learn Design?
What they don't teach you in design school
Просмотров 1324 месяца назад
What they don't teach you in design school
How Just Being You Makes You a Better Designer
Просмотров 1274 месяца назад
How Just Being You Makes You a Better Designer
Packaging Design Trends of the Future
Просмотров 3754 месяца назад
Packaging Design Trends of the Future
The One Man Agency Winning All the Awards
Просмотров 4114 месяца назад
The One Man Agency Winning All the Awards
Science-Based Secrets of Design & Consumer Behaviors
Просмотров 3575 месяцев назад
Science-Based Secrets of Design & Consumer Behaviors
Create Opportunities: Advice for Old Designers
Просмотров 2385 месяцев назад
Create Opportunities: Advice for Old Designers
Honest Packaging Design Review - how to design packaging
Просмотров 3095 месяцев назад
Honest Packaging Design Review - how to design packaging
Smart Packaging's Power to Connect with Consumers
Просмотров 2765 месяцев назад
Smart Packaging's Power to Connect with Consumers
EPR Laws for your Packaging Explained
Просмотров 4925 месяцев назад
EPR Laws for your Packaging Explained
How Packaging Design Built Liquid Death
Просмотров 1796 месяцев назад
How Packaging Design Built Liquid Death
Is Seaweed The Future of Packaging Sustainability?
Просмотров 1156 месяцев назад
Is Seaweed The Future of Packaging Sustainability?
Thank you
Thought provoking
How soon will AI completely eliminate packaging design jobs
How soon will AI completely eliminate packaging design jobs
What is the price of craft paper bag in US market?
Depends on many factors, is it domestic, the size, paper grammar, print, handle style, quantity, distribution, order frequency, and many other factors. Bags don’t have one price.
Great review, thank you!
Why doesn't she fix those weird text? It's design, not just random art. Before presenting, she should have photoshoped the typography information.
The conversation was about possibilities of the app for speed to concept. today it’s much improved text generation and will continue to evolve.
Very informative video 🤗question how would 3d printing fit into packaging design? Would the same principles or guides apply😊
3D printing does fit in but choosing materials in 3D printing is more about fidelity & speed required since typically you’re printing a few for testing only not for mass production molds or products.
@@packagingunboxd Thank you
Clayton is incredible!! What a terrific young man!!!
he is going places for sure!
@ I totally agree!
Awesome stuff Evelio, exciting year ahead
Gonna be explosive!
Hey guys, interesting topic. I don’t know much about packaging but this video came up in my feed and caught my eye. One little recommendation….you might want to lead off the video by introducing the topic and defining “EPR” for people who are new to the subject. I had to listen/skip around for the first 5 minutes of bantering before you even introduced the topic, and then I still didn’t know what EPR was until I looked it up. I almost left. I am interested in learning about a new topic from people who seem to know about it. I’m not interested in watching two guys hang out. Thanks for making this video and sparking my awareness of EPR. Cheers.
@@TikiTrain great insight!
What cricut model is this
the Cricut maker, I was the Director of Packaging at Cricut a while back and loved this model. Super simple.
Great overview of the 2025 packaging trends! Love the focus on sustainability and innovative design. Excited to see where these trends go!
Sustainability is the key. Glad you liked the video.
Feliz año, Evelio!!!🎉🎉
Gracias, lo mismo Hernan!
Which is the trend you're most excited about? Thank you to all of the great designers that shared their trends and concerns to make this happen.
He's right
Which part?
What is epr? Thx
Extended Producer Responsibility, the group responsible for production will need to pay the cost for its proper disposal.
@ thank you!!
RUclips USA IL
😂 love that place.
Buy less packaged foods
Buying less of anything is a good start.
from China
Thank you for joining!
listening in from Germany
Love it. Thanks!
So informative, thanks a lot!
Brasil
Thank you for joining!
Super insightful! What Ai are you using to generate those images?
Midjourney, ChatGPT, and Adobe genAi
Can't overestimate the value of little steps that create a solid foundation.
1000%
The outside just a regular box? I need details looking to do same concept
The shipper was a regular box but inside had another box that was more special. When you want more details, what details? Happy to share.
We are there now however the market can get in the way,...We as an industry have worked on and developed "compostable" plastic pouches for the Cannabis industry. No one is more in on Sustainability than Cannabis producers however - those compostable pouches cost 3 times as much as a standard plastic pouch. Guess which one they went with - all of the ones I know about selected the cheapest non sustainable option. It will probably take another 5-10 years before the volume produced increases to the point that the cost comes down. Then, they may be seriously considered. Same thing happened when we introduced Recycled content to paper 40 years ago. Everyone was excited at first but it took several years before it came down in price and anyone could justify the extra spend of money. It will eventually happen but it will take a movement and many consumers are more focused on cheaper prices right now unfortunately :(
love "market gets in the way". but compostable packaging is not the way, not today.
It may be but cost is getting in the way. As an industry, we developed a compostable pouch - the problem is that it is 3 times the price of standard pouches. As much as we talk, as much as our clients talked about sustainability, when they see the cost, they are reluctant to spend the additional money. In fact, they are working to reduce costs. This is similar to when we started with recycled content 40 years ago - we need the costs of material to come down or for it to become the standard product so that it is produced in volumes. This will take 10 years before it's ubiquitous
Not to mention most counties don’t have compost collection and these pouches are only industrially compostable. On top of that composters don’t want plastic in their process since it doesn’t allow them to sell the higher priced organic compost.
I don't even see doppelganger,😅 "the rules of engagement" for me
Rules of engagement is def engaging.
love the Cleon Peterson. … i have a couple
Yeah big fan, have a few throughout the house and office. You're the first to pick it out 👍
That Joe guy really knows his stuff
Joe’s the man
What packaging insights are you interested in for future episodes?
Can't believe Costco can crush a brand financially if their packaging isn't designed to sell!
ruclips.net/video/TFuTCpCVSbM/видео.htmlsi=Z5NHjcQQ25JKTLbq . Funny I should see this or maybe it's just the algorithm because I watched this link about a self sufficient man that turns plastic into fuel .
What the hell is this Big Plastic propaganda 😂. Try again
This was a conversation with big plastic and this wasn't the most mind blowing thing said.
@@packagingunboxddamn….
packaging innovation is not well appreciated by big corporations
actually if it is innovative enough, they will buy it and own it.
Gold content for packaging
This is awesome content!
💙🩵🤍
Interesting
What course should I take to become a creative director?
That's a great question. There are a few schools that are offering Creative Direction studies, but the truth is that Creative Directors come from many different fields of experience mostly: Graphic Design, Copy Writers, Journalism, Marketing comms, but having a degree is secondary to having experience. The most important thing is having the ability to clearly communicate goals and direct creatives towards results. There is a great book by Jamie Cabrera you can get here: www.jaimecabreracreative.com/shop/whats-the-big-idea-book-custom-signed
Recycle them
Maybe it doesn't have to be of some groundbreaking discovery, use it to clean the earth up, all this pollution in the oceans and rivers
thank you for putting this video together - I'm designing a spec packaging and I really want to deliver an immerse branded storytelling experience. After seeing this video, I feel I may have over-stuffed the packaging with storytelling. Any video in particular you recommend about storytelling for other "premium" products? I'm a big fan of Sandstrom's work
I did a breakdown of Bulgari packaging, but really it’s just about the product and creating a path that leads consumers to the product seamlessly in a branded environment. If there’s too much in the packaging the product begins to lose its value. There’s also a video on bird dogs, great packaging.
@@packagingunboxd thank you, will check it out. I was aiming to make the packaging almost like "a delight experience/game/story" that results in people gaining more delight from their purchase of the product. (inspired in part by the "time reimagined" packaging by Here Design)
@@from_tomas that's a great pack and the story they shared on the their episode was insane. Love it, great inspiration to draw from. The key thing is always balancing over designing with story telling. Can't wait to see what you come up with, please share a link when you're done!
@@packagingunboxd thank you for your recommendation! I've finished the packaging and took photos of it. working on the presentation now. hope to post a link here by the end of this weekend!
@@from_tomas Can't wait!
Sounds like a stimulus “package” to me!
Who is being stimulated by higher prices on everything short term?
@@packagingunboxd only fans of packaging
@@packagingpastor 2 for 2
Tossing in my two cents. Another reason for these brands not to anything other than a box is shelf space at home. Since the boxes are tall and narrow they don’t take up a lot of space at home, which is great because a lot of people buy multiple brands of cereal. Which means I can first 6 boxes of cereal on top of my fridge somewhat neatly
It’s what we as consumers have become used to and how we fit them into our lives. But it’s also because consumers aren’t asking for innovation in this space which means it’s the perfect place to innovate if you want to grow a brand with packaging and product.
Thanks guys, very informative episode. I must say this probably would’ve been helpful information to provide before the election 🤷🏾♂️
Next time.
So much to learn from designers around the world!
Trump wants to Make American Packaging Again…apparently
MAPA?
Hello! Thank you very much for your video! I have a question, I am a prepress engineer and I would like to learn structural packaging design. Do you know where I could learn? A book, a course? Thank you very much in advance.
Prepress makes it all happen! I’m working on a course that’ll be on YT but until then there are a few videos on my learn to design packaging playlist, there’s this book that is helpful: www.amazon.com/Packaging-Notes-DE519N-Brian-Johnston/dp/1777087708 Let me know any questions and I’m happy to answer them.