- Видео 94
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The Price Whisperer
США
Добавлен 25 фев 2022
We're a unique pricing research agency, leveraging our own AI and real-world business expertise to quickly and profitably grow your market share and elevate your company to the next level. More at Sjofors.com
The true purpose of a company
#sjofors #pricewhisperer #pricing research #pricing strategy research
When you examine a company's true purpose, the results will surprise you! It will help you to focus the company on what is really important.
When you examine a company's true purpose, the results will surprise you! It will help you to focus the company on what is really important.
Просмотров: 33
Видео
Don't belive the AI hype for pricing
Просмотров 605 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research In this video I explore why AI and pricing is not a good match. I also provide a brief history lesson on the background of AI.
Pricing is urgent. URGENT!
Просмотров 315 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research Better pricing is the quickest and most effective way to increase a company's profitability and its valuation. In this video I explain why that is, and what executives should think, and act, about when driving their companies to market dominance and growth.
Your price selects your customer HD 1080p
Просмотров 155 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research Do you know that the price of your product or service selects your customers? If the price is too low, you get price-sensitive customers. If the price is high, you get customers who truly appreciate your product or service and will be loyal to your company.
Conjoint Analysis does not work! HD 1080p
Просмотров 1596 месяцев назад
#sjofors #pricewhisperer #pricingresearch #pricingstrategy Conjoint Analysis is supposed to be the "gold standard" for pricing research. Yet, it is not accurate enough and it has too high error rate. This video explains why.
Difference important between market research and pricing research HD 1080p
Просмотров 67 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research Not all research is the same. I outline the important difference between market research and pricing research in this video. The former is about what buyers want, and the latter is about what buyers want to buy. The difference is huge!
First chapter of book SD 480p
Просмотров 198 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research This is a 15-minute preview of the Audible version of my recent book: "The Price Whisperer - A Holistic Approach To Pricing Power." Enjoy!
Implementing pricing research HD 1080p
Просмотров 458 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research In this video, I talk about the importance of having a process for implementing the results of a pricing research project.
Pricing research for profits HD 1080p
Просмотров 2911 месяцев назад
#sjofors #pricewhisperer #pricing research #pricing strategy research
Price war edited HD 1080p
Просмотров 49Год назад
#sjofors #pricewhisperer #pricingresearch #pricingstrategy #pricewar In this video, Per Sjofors, also known as The Price Whisperer, explains how to avoid a price war and how companies can take actions to end up stronger and more profitable as a result of a price war in their market. Advice all companies should consider, as, sooner or later, most companies end up in a price war.
Tip 18 with text HD 1080p
Просмотров 17Год назад
#sjofors Ever wondered why retailers set prices "on the 9?" LIke $29.99 vs. $30.00 Here is the answer! #pricewhisperer #pricingresearch #pricingstrategyresearch
Psychology of pricing HD 1080p
Просмотров 175Год назад
#sjofors #pricewhisperer #pricing research #pricing strategy research In this video, Per Sjofors, also known as The Price Whisperer, explores some of the fundamentals of the psychology of pricing. Pricing research provides a hard data platform used by companies to leverage the psychology of pricing to drive higher sales volume at more profitable prices.
Pricing research and NPS HD 720p
Просмотров 13Год назад
NPS is a staple among companies' pursuit of customer satisfaction. But unless it is paired with Pricing Research, it is pretty useless. Consequently, how the NPS score affect willingness to pay, and what aspects of a company's products and services support more profitable prices and increases in market share must also be understood. #sjofors #pricewhisperer #pricing research #pricing strategy r...
Why anonymity is necessary in pricing strategy research HD 720p
Просмотров 20Год назад
Pricing strategy research becomes invalidated if it is not conducted anonymously. In this video, Per Sjofors, aka The Price Whisperer, discusses why such pricing research must be anonymous and why it is a mistake to reveal a company name, or product, or service name. #sjofors #pricing #pricingstrategy #profit #pricewhisperer #pricingresearch
No, Conjoint Analysis is not the best way to do pricing research HD 720p
Просмотров 155Год назад
In pricing research, or pricing strategy research, willingness to pay is always measured. There are several different methods to do this and in this video, Per Sjofors, aka The Price Whisperer examines the most common ways to measure willingness to pay. He especially debunk Conjoint Analysis - a method that is supposed to be the gold standard for pricing research but that, in fact, is highly er...
The six top mistakes in pricing research HD 720p
Просмотров 206Год назад
The six top mistakes in pricing research HD 720p
Unlocking Pricing Secrets for Explosive Growth
Просмотров 30Год назад
Unlocking Pricing Secrets for Explosive Growth
Revealing the Untold Truth: The Value of Paying for Loyalty Programs
Просмотров 13Год назад
Revealing the Untold Truth: The Value of Paying for Loyalty Programs
Discover the Key to International Expansion: Hiring a Pricing Consultancy
Просмотров 26Год назад
Discover the Key to International Expansion: Hiring a Pricing Consultancy
The Importance of Willingness-to-Pay Research
Просмотров 93Год назад
The Importance of Willingness-to-Pay Research
Why Pricing Consultants are Needed for International Pricing
Просмотров 1,9 тыс.Год назад
Why Pricing Consultants are Needed for International Pricing
The Best Way to Solve a Pricing Strategy Problem
Просмотров 101Год назад
The Best Way to Solve a Pricing Strategy Problem
Different Discounting Strategies in Pricing
Просмотров 36Год назад
Different Discounting Strategies in Pricing
The False Promise of Economic Value Pricing
Просмотров 552 года назад
The False Promise of Economic Value Pricing
Hi Per. I really enjoy your videos, bought your course and learned a lot. What are your thoughts on EDLP (Everyday Low Prices), the pricing strategy that Walmart is famous for? A lot of businesses use Walmart's case as justification for charging lower prices. They think "I'll set a price that's affordable for most people, sell a ton of product and make my money that way." Maybe you could make a video on this. Keep up the great work.
Sorry for late reply. Just saw your comments. Happy you like my videos and course. Everyday low prices is acceptable for commodities, but, since you bring up Walmart, a basket of goods from Walmart is more expensive than the same basket from Target. It is a viable business to run a low price/low margin business, but it has to be run very differently than a business that focuses on profits. Very different customers. Back to groceries - some 20 maybe 25 years ago, Walmart decided to expand into Germany, to, as they said "Teach the Germans low prices." They bought a small chain of 7, maybe 9 stores and turned them into Walmarts. It faild miserably. Two reasons. 1/ Their assortment was not tailored to the local market but was esentially the same as they sell here in the US. 2/ They found to their amazment that local compeition was on the average 20% more expensive. Related to the latter, as Aldi and Lidl expand into the US market, they are about 20% lower in price compared to other grocery stores, including Walmart.
Very interesting. Thanks for the response!
Wow 🎉🎉🎉
Thank your shares. I like it
Спасибо за видео. Кейс компании Hilti - отличный пример декоммодитизации
This is great, thanks Per
Please share if you think others may be interested in what I have to say.
Very interesting Per, thanks a lot
Glad you liked it!
Your book is fantastic! Really opened my eyes to thinking about price in ways I had not considered before and its importance. Enjoyed the video and putting a voice to the book.
Thank you Bill. Please help me to spread the word!
Silly billy thinks it's revolutionary to say "people that have more money can buy more expensive things" lol.
Very useful video thank you.
p̴r̴o̴m̴o̴s̴m̴ 🌈
😆 ｐｒｏｍｏｓｍ
I love the fact that you can laugh at the fact that your name may be weird to someone in, say, South Africa. Great video, thank you!
Very valuable
Glad you think so!
Another great piece, Per. Keep rolling!
Thanks, will do!