The Marketing Millennials
The Marketing Millennials
  • Видео 753
  • Просмотров 1 921 519
The Future of Retail Media
Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media.
The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all.
See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising.
I had a blast chatting with Marco, and you’ll have a blast learning from him.
As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, sc...
Просмотров: 231

Видео

The Path to Becoming a CMO
Просмотров 96Месяц назад
I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the significance that being a strong writer plays in futu...
How Can You Master Brand Building?
Просмотров 1943 месяца назад
Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the...
Emails CTR Dying? Here’s the BEST Way to Boost Your Open and Conversion Rates
Просмотров 853 месяца назад
Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarke...
A Masterclass in A/B Testing [BOOST Your Conversion Rates]
Просмотров 263 месяца назад
Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the...
The REAL REASON Zayn Malik’s Mixoloshe Rebranded Into SMASHD
Просмотров 1353 месяца назад
She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dolla...
Is Reddit the Future of Search?
Просмотров 623 месяца назад
Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for pl...
Steal This Product Positioning Framework (ft. Jen Gray)
Просмотров 543 месяца назад
In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen revea...
How Chili Piper Stays Competitive in the Crowded SaaS Marketplace
Просмотров 373 месяца назад
How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is cri...
This HAS to Be the BEST B2B Growth Strategy Out There 🔥
Просмотров 1314 месяца назад
What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led growth company, including how to create lists, connect with your audience, and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can y...
The Secret to Succeeding on TikTok Shop [Expert Tips]
Просмотров 1194 месяца назад
If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your e-commerce store, don’t worry-I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you ...
The ONLY WAY to Repurpose Your Content [ft. Klaviyo’s Director of Content, Tracey Wallace]
Просмотров 625 месяцев назад
If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. Learn how to increase your speed-...
The Secret Behind Hoka's Success
Просмотров 3395 месяцев назад
The Secret Behind Hoka's Success
What Happened to the Old Jake From State Farm?
Просмотров 4,9 тыс.5 месяцев назад
What Happened to the Old Jake From State Farm?
This Company Does $150M with $0 in Ad Spend
Просмотров 2,4 тыс.6 месяцев назад
This Company Does $150M with $0 in Ad Spend
How Gen Z is Making Millions
Просмотров 9566 месяцев назад
How Gen Z is Making Millions
Stanley Tumbler: +$750M in 5 Years
Просмотров 1,3 тыс.6 месяцев назад
Stanley Tumbler: $750M in 5 Years
Louis XIII: Why Selling to Rich People is Smart
Просмотров 1666 месяцев назад
Louis XIII: Why Selling to Rich People is Smart
Top Campaigns of All Time: Dos Equis
Просмотров 2677 месяцев назад
Top Campaigns of All Time: Dos Equis
Scotland is keeping a secret from all of us.
Просмотров 2827 месяцев назад
Scotland is keeping a secret from all of us.
EVERY Marketer has experienced this🤪
Просмотров 4017 месяцев назад
EVERY Marketer has experienced this🤪
The dark side of The Tour de France…
Просмотров 1177 месяцев назад
The dark side of The Tour de France…
How an Ex-Twitter Boss Thinks About Content Creation
Просмотров 1748 месяцев назад
How an Ex-Twitter Boss Thinks About Content Creation
Ryan Reynolds: Making 9+ Figures from a LEAKED Movie Script
Просмотров 1,6 тыс.8 месяцев назад
Ryan Reynolds: Making 9 Figures from a LEAKED Movie Script
The BIGGEST Monopoly You’ve Never Heard Of
Просмотров 3919 месяцев назад
The BIGGEST Monopoly You’ve Never Heard Of
The Secret Luxury Apparel Brand OBLITERATING the Outerwear Game
Просмотров 2809 месяцев назад
The Secret Luxury Apparel Brand OBLITERATING the Outerwear Game
How Dollar Shave Club Dominated DTC
Просмотров 1589 месяцев назад
How Dollar Shave Club Dominated DTC
Gran Turismo’s GENIUS Marketing Strategy
Просмотров 2259 месяцев назад
Gran Turismo’s GENIUS Marketing Strategy
Budget with Finance
Просмотров 128Год назад
Budget with Finance
Canva
Просмотров 33 тыс.Год назад
Canva

Комментарии

  • @xxenom4034
    @xxenom4034 5 дней назад

    Chat gpt is better

  • @slim09876
    @slim09876 16 дней назад

    clipbait didnt even explain how they screwed the old jake out of a job waste time delete vid pls

  • @GabeArson
    @GabeArson 17 дней назад

    Literally me:

  • @ruleone5209
    @ruleone5209 19 дней назад

    We all know why

    • @jimmys8205
      @jimmys8205 5 дней назад

      He is black

    • @Joe-jz2dw
      @Joe-jz2dw 3 дня назад

      @@jimmys8205 i wish I was sitting down when I read this.

  • @dddw.
    @dddw. 19 дней назад

    r/wehatedougdoug is going to have a field day with this

  • @frederickhenley4721
    @frederickhenley4721 20 дней назад

    Correction Geico did it first. Geico started with the cavemen long before Jake from State farm. Hate to correct you on your video bro but someone had to do it.

  • @Those2pookiess
    @Those2pookiess Месяц назад

    lol

  • @heathermarie566
    @heathermarie566 Месяц назад

    I GET 3!

  • @Callabunga24
    @Callabunga24 Месяц назад

    Race swapping everything these days 😂

  • @CopywritingBritt
    @CopywritingBritt Месяц назад

    So, I know you said we've never seen marketing like this but the closest thing I can think of is Miley Ray Cyrus, playing Hannah Montana as Miley Ray Stewart. We studied this in a college course I took about Teen Shows and it was so meta and disturbing because you think about the blown-out-of-proportion celebrity that's got blurry lines and wonder how does that person hang onto their identity. I hope Jake from State Farm can separate from the image gracefully when he's ready.

    • @WorldCupWillie
      @WorldCupWillie Месяц назад

      And before Hannah Montana there were The Monkees. There's nothing new under the sun or whatever that phrase is. lol

  • @ijeff2005
    @ijeff2005 2 месяца назад

    Weird heading. Asks a question that doesn't really get answered in the video.

  • @G_Victory227
    @G_Victory227 3 месяца назад

    Why are y’all so obsessed with jake

  • @PanCakeFace
    @PanCakeFace 3 месяца назад

    it's disturbing how state farm made the greatest commercial of all time in 2011 but now only produce straight unfunny slop

  • @davids736
    @davids736 4 месяца назад

    The makers of the movie 'only' actually made a million, that's what they sold it to the distributors for, it was the company they sold it to that made the big bucks. But they didn't know that it was going to be a smash hit, so they took that risk. Do you risk taking a million dollars now and the movie might make money or do you risk taking a cut and the movie makes nothing? I think I would have taken the million too...

  • @Im_TrulyElle
    @Im_TrulyElle 4 месяца назад

    Hi Adain! It’s Nora

  • @kirkemannik
    @kirkemannik 4 месяца назад

    Love the storytelling here, Aidan! Who wrote the script for this vid? Well done!

  • @YEZAN_NADEEM
    @YEZAN_NADEEM 5 месяцев назад

    Do you still need a scriptwriter?

  • @ROTTEN_ANEMOIA
    @ROTTEN_ANEMOIA 5 месяцев назад

    300th like (ik im late)

  • @Kriqy
    @Kriqy 5 месяцев назад

    Nice video!

  • @Seraphielium
    @Seraphielium 5 месяцев назад

    They were the only shoes I could find that don’t hurt my feet when I’m walking at my job 5 miles a day

  • @krobar032
    @krobar032 5 месяцев назад

    Ain’t my Jake🥲

  • @CNNBlackmailSupport
    @CNNBlackmailSupport 5 месяцев назад

    "Yeah, well, hes a black guy, so..."

  • @migueljuarez448
    @migueljuarez448 5 месяцев назад

    Nigga Jake is not Jake

  • @tonyx5705
    @tonyx5705 5 месяцев назад

    Black washing jake

  • @geraldbarreno535
    @geraldbarreno535 5 месяцев назад

    I don't give sh_t

  • @orphenrl1014
    @orphenrl1014 5 месяцев назад

    How you not mention that it’s a new guy😂

  • @flameguy3416
    @flameguy3416 5 месяцев назад

    They turned Jake black.

  • @cryinbananas94
    @cryinbananas94 5 месяцев назад

    Thats not even the real Jake lol, black dude is the new version the original is the white guy sitting in his cubicle. New guy aint my Jake

  • @xnineteenturtlex7300
    @xnineteenturtlex7300 5 месяцев назад

    Not my jake

  • @cjschneidt9089
    @cjschneidt9089 5 месяцев назад

    They changed who Jake is though

  • @MajorChipHazard1
    @MajorChipHazard1 5 месяцев назад

    Ive only ever heard of the original jake from state farm. Idk who this new guy is.

  • @thisischristal_personal
    @thisischristal_personal 5 месяцев назад

    Love this breakdown of the brand. Great job!

  • @jeremybydesign
    @jeremybydesign 5 месяцев назад

    Aside from Cole Haan, these are some relatively comfortable shoes!

  • @franciscacivit1320
    @franciscacivit1320 5 месяцев назад

    I love the new Jake!

  • @cole1
    @cole1 6 месяцев назад

    Great vid

  • @eldertonywilliams
    @eldertonywilliams 6 месяцев назад

    I love the quality of your content. Keep it up! You’ll be at 100k subscribers by the end of the year.

  • @Themfeels101
    @Themfeels101 6 месяцев назад

    But what happened to the Old Jake from State Farm?? Is he dead, retired, or locked in the State Farm basement??

    • @WashinRob
      @WashinRob 3 месяца назад

      Probably the same thing that happened to Jarred from Subway

    • @ijeff2005
      @ijeff2005 2 месяца назад

      @@WashinRob He's in prison!

  • @5274jacob
    @5274jacob 6 месяцев назад

    he didnt answer where the old jake went :(

  • @MistaP13
    @MistaP13 6 месяцев назад

    Geico always had comedic ads since the early nineties if not sooner.

  • @4X4ish
    @4X4ish 6 месяцев назад

    It’s because he is black

  • @jeremybydesign
    @jeremybydesign 6 месяцев назад

    Dude! High quality content! You’ll be huge in no time!

  • @Zt3v3
    @Zt3v3 6 месяцев назад

    No, FU, I can blind taste test coke and pepsi all day long. They taste drastically different.

  • @WeedPatch71
    @WeedPatch71 6 месяцев назад

    Good video, but, you absolutely can tell a difference between coke and pepsi, they taste very different

  • @trinelarson6655
    @trinelarson6655 6 месяцев назад

    Well done mate, brilliant documentary

  • @zombiedearth
    @zombiedearth 6 месяцев назад

    About a month ago I paid 20 bucks for 3 - 28oz bottles on Amazon. It's now like 40 bucks for these 3 bottles

    • @themarketingmillennials
      @themarketingmillennials 6 месяцев назад

      Just now reading that there is a shortage of sriracha, which might be why the prices are exceeding the $10 cap.

  • @tysonchickn
    @tysonchickn 6 месяцев назад

    I agree. Great video and this channel will grow tremendously 🎉

  • @dubemnwachukwu8636
    @dubemnwachukwu8636 6 месяцев назад

    Great video. Gained a subscriber

  • @kingbobb8389
    @kingbobb8389 6 месяцев назад

    2.7k followers, bro I’m so sure you’re going to hit 100k by EOY, with the vids you’re making. Very great :) keep it up !!

  • @franciscacivit1320
    @franciscacivit1320 6 месяцев назад

    🔥🔥🔥

  • @ddutton0
    @ddutton0 6 месяцев назад

    Love this one!