Growth Colony
Growth Colony
  • Видео 394
  • Просмотров 10 762
How to Approach Marketing Research in B2B | Claire Brown from Lyssna
Vinnie is joined by Lyssna's Director of Marketing, Claire Brown, to chat about the importance of approaching marketing research in the B2B space.
This episode also covers...
- the cost-effective methods of marketing research
- how marketing research can help you stay ahead of the curve
- practical insights for startups to refine their marketing approaches
About Claire...
Claire is a seasoned marketing executive with over 15 years of experience across various industries, including technology, financial services, education, and fashion, working with companies in the US, Dubai, the UK, and Australia.
Now specialising in brand, growth, and product marketing for B2B SaaS companies, she currently act...
Просмотров: 3

Видео

B2B Marketers Rise Up: How B2B Marketing is Misrepresented | Sobia Mughal from Workday
Просмотров 75День назад
Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... - Tertiary education and their approach to teaching marketing - The key actions to close the gap between B2B and B2C - How to build a strong brand About Sobia... Sobia is a...
How is AI going to impact your role? | Aaron McEwan from Gartner
Просмотров 3214 дней назад
As AI continues to be added into the way we work in many industries, it's no surprise if you've thought about how AI will affect your job. We spoke with Aaron McEwan, VP of Research and Advisory at Gartner to talk about the future of AI in the marketing workplace. This episode also covers... - Gartner’s hype cycle - What roles are going to be impacted by AI the most? - AI and revenue generation...
Market Leader vs Challenger Brand: The Differences in GTM with John Croll AM
Просмотров 728 дней назад
Learn the differences between working in a Market Leader company versus a Challenger brand, with Co-Founder and CEO of Truescope, John Croll AM. This episode also covers... - Transitioning from Market Leader to Challenger - How to differentiate yourself in the market - How to have effective brand awareness About John... John is the current Co-Founder and CEO of Truescope, a global Media Intelli...
The Power of P2P in B2B Marketing
Просмотров 20Месяц назад
What do you know about Person-to-Person Communication (P2P)? Well, Vinnie sat down with Fern Canning to find out more on how P2P can help with your B2B strategies. This episode also covers... - How to build brand trust - The importance of employee advocacy - How to approach personal branding for executives About Fern... Fern is a distinguished marketing communications leader with over 20 years ...
Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
Просмотров 19Месяц назад
Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
How to be a Modern B2B Marketer with Lara Barnett from Logicalis
Просмотров 342 месяца назад
How to be a Modern B2B Marketer with Lara Barnett from Logicalis
What You Can Learn From Macquarie Telecom’s CX Journey
Просмотров 252 месяца назад
What You Can Learn From Macquarie Telecom’s CX Journey
How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce
Просмотров 253 месяца назад
How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce
How to Approach Digital Personalisation in B2B Marketing
Просмотров 213 месяца назад
How to Approach Digital Personalisation in B2B Marketing
Guy Kawasaki on How to Think Remarkable in B2B Marketing
Просмотров 174 месяца назад
Guy Kawasaki on How to Think Remarkable in B2B Marketing
How to Use Customer Engagement in Your ABM Strategy
Просмотров 84 месяца назад
How to Use Customer Engagement in Your ABM Strategy
How to Gamify Your Enterprise GTM Strategy
Просмотров 95 месяцев назад
How to Gamify Your Enterprise GTM Strategy
How to Accelerate B2B Success with Jay Baer
Просмотров 35 месяцев назад
How to Accelerate B2B Success with Jay Baer
How to Lead Your Marketing Team Through Change
Просмотров 116 месяцев назад
How to Lead Your Marketing Team Through Change
Managing Your Brand Through a Merger or Acquisition
Просмотров 126 месяцев назад
Managing Your Brand Through a Merger or Acquisition
2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Просмотров 14 месяца назад
2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Просмотров 286 месяцев назад
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Unlocking Company Growth in the B2B Landscape with Sean Ellis
Просмотров 1496 месяцев назад
Unlocking Company Growth in the B2B Landscape with Sean Ellis
How Thryv Created Its Highest Performing Acquisition Channel
Просмотров 117 месяцев назад
How Thryv Created Its Highest Performing Acquisition Channel
Why Marketers Should Take on the Chief Revenue Officer Role
Просмотров 97 месяцев назад
Why Marketers Should Take on the Chief Revenue Officer Role
What You Need to Know About AI & Influencer Marketing
Просмотров 58 месяцев назад
What You Need to Know About AI & Influencer Marketing
LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention
Просмотров 18 месяцев назад
LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention
Stop Being Just a Data-Driven Marketer
Просмотров 308 месяцев назад
Stop Being Just a Data-Driven Marketer
The Journey of NAB’s Marketing Technology Transformation
Просмотров 279 месяцев назад
The Journey of NAB’s Marketing Technology Transformation
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & ...
Просмотров 34 месяца назад
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & ...
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Re...
Просмотров 34 месяца назад
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Re...
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024
Просмотров 169 месяцев назад
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024
Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy
Просмотров 44 месяца назад
Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy
Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence
4 месяца назад
Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence

Комментарии

  • @rehmanabdullah4873
    @rehmanabdullah4873 6 дней назад

    Lots 🤲 Love and pray from Hadaina Rehman 🇵🇰 ❤❤❤

  • @hafeezurrehman6821
    @hafeezurrehman6821 6 дней назад

    With respect and love from Pakistan

  • @hafeezurrehman6821
    @hafeezurrehman6821 6 дней назад

    Very good information about B2B abd B2C marketing

  • @Kinkyminky
    @Kinkyminky 15 дней назад

    Except the straw also has mucus in it

  • @WeAreMovieMakers
    @WeAreMovieMakers 15 дней назад

    I like his jellyfish hat.

    • @growthcolony
      @growthcolony 15 дней назад

      Thinking of getting it tattooed on

  • @harikrishnan6148
    @harikrishnan6148 2 месяца назад

    Amazing stuff! Great DBM insights! Thanks for this!

  • @harikrishnan6148
    @harikrishnan6148 3 месяца назад

    Amazing conversation ❤

  • @growthcolony
    @growthcolony 4 месяца назад

    Learn more on the xGrowth website or on our podcast - just google 'Growth Colony' 😉

  • @growthcolony
    @growthcolony 4 месяца назад

    Check out the full recording on our RUclips channel 🤓

  • @growthcolony
    @growthcolony 5 месяцев назад

    Check out the episode on our Growth Colony website 😎

  • @growthcolony
    @growthcolony 5 месяцев назад

    Check out the episode on RUclips or wherever you get your podcasts 🎧

  • @growthcolony
    @growthcolony 7 месяцев назад

    Check it out 👉 bit.ly/3vkZghw

  • @growthcolony
    @growthcolony 7 месяцев назад

    DONT look up Growth Colony Podcast 😳

  • @abelokoth5105
    @abelokoth5105 Год назад

    Wow, insightful! Thank you

    • @growthcolony
      @growthcolony 4 дня назад

      Glad you loved it! Stay tuned for more

  • @SVALLA_
    @SVALLA_ Год назад

    Nice!

  • @stanleyagu7358
    @stanleyagu7358 Год назад

    Spot on!

  • @ИльяБезруков-х3з
    @ИльяБезруков-х3з 4 года назад

    0:28 AutoProffitSystem codz2019.blogspot.com/2020/08/auto-profit.html

  • @rosiem.7151
    @rosiem.7151 4 года назад

    Andrea Dixon strikes me as an introvert, like myself. Not the best speaker, but she is probably the one who gets the job done.

  • @brentvan488
    @brentvan488 4 года назад

    Okay your audio is good.