- Видео 51
- Просмотров 1 093
The Marketing Woman Podcast
Добавлен 28 май 2023
Welcome to The Marketing Woman Podcast, one of the podcasts by Elevare! If you're new to marketing or looking to switch careers, this is the place to be. We cover everything from Marketing Techniques and Career Advice to Data Analytics, Business Strategies, and Personal Branding. Feeling overwhelmed? Don’t worry, we’ve got your back! 💙
Sign up for our exclusive newsletter at anushakannan.com/emaillist for the latest insights and updates.
Email me directly at anushakannanbusiness@gmail.com
Let’s connect on LinkedIn: www.linkedin.com/in/anusharameshkannan/
Let’s get started on your marketing and career growth journey together!
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Elevare is a brand focused on helping individuals in their career and personal growth while adding new content in multiple ways, such as The Pivot to Balance Podcast, The Marketing Woman Podcast, and Elevare Gazette.
Sign up for our exclusive newsletter at anushakannan.com/emaillist for the latest insights and updates.
Email me directly at anushakannanbusiness@gmail.com
Let’s connect on LinkedIn: www.linkedin.com/in/anusharameshkannan/
Let’s get started on your marketing and career growth journey together!
---------------------------------------------------------------------
Elevare is a brand focused on helping individuals in their career and personal growth while adding new content in multiple ways, such as The Pivot to Balance Podcast, The Marketing Woman Podcast, and Elevare Gazette.
E49: Why a Digital Detox Might Be Your Next Power Move! 👀
In this episode, we’re breaking down the surprising benefits of stepping back from the screen to actually boost your creativity.
You’ll learn:
• Why too much content consumption can be draining your creative energy-and how to fix it.
• How a ‘digital detox’ can spark new ideas and make you a more effective marketer.
• The balance between creating and consuming-and why both matter.
• Practical ways to reset without completely unplugging from your digital world.
• Tips for staying inspired and avoiding burnout in a hyper-connected industry.
Join me as I explore why taking a step back might just be the key to unlocking your best ideas and how to build a sustainable routine that keeps you...
You’ll learn:
• Why too much content consumption can be draining your creative energy-and how to fix it.
• How a ‘digital detox’ can spark new ideas and make you a more effective marketer.
• The balance between creating and consuming-and why both matter.
• Practical ways to reset without completely unplugging from your digital world.
• Tips for staying inspired and avoiding burnout in a hyper-connected industry.
Join me as I explore why taking a step back might just be the key to unlocking your best ideas and how to build a sustainable routine that keeps you...
Просмотров: 3
Видео
E48: Stop Sabotaging Your Brand Voice!
Просмотров 9День назад
In this episode, we’re breaking down the do’s and don’ts of crafting effective marketing messages. You’ll learn: • Why your message might be missing the mark and how to fix it. • The psychology behind what makes some messages stick and others flop. • Common mistakes brands make when communicating with their audience. • Tips on how to tailor your message for maximum impact across different platf...
E47: Is AI Deciding Who You Are?
Просмотров 2314 дней назад
Are brands relying too much on AI to decide who their “ideal” customer is? In this episode, we’re diving into the world of AI-driven customer profiling and asking the big question: Are these systems really capturing the full picture? You’ll learn: • How AI analyzes your data and decides if you’re the “ideal” customer • Why AI’s recommendations could be unintentionally leaving out valuable custo...
AI Meets Demand Gen: Yawa's Take on Marketing’s Next Big Shift!
Просмотров 4521 день назад
In this episode, we sit down with Yawa, former Director at Vimeo and an expert in demand generation. Yawa shares her incredible journey from finance to marketing, offering a fresh perspective on how AI is revolutionizing the industry. Tune in to hear: → How Yawa transitioned from finance to a successful marketing career →The impact of AI on content creation and outreach strategies →The delicate...
E45: Stop Chasing Likes! REAL Metrics for REAL Growth
Просмотров 9Месяц назад
Are you tracking the wrong metrics? Likes and followers won’t grow your business-but tracking the right data will. In this episode, I’ll reveal the key metrics that truly drive success. We’ll explore real-world examples of companies that turned data into massive growth by focusing on the metrics that matter. You’ll learn: • Why likes, follows, and impressions might be leading you astray. • The ...
Customer Retention 101: 7 Proven Stages to Keep Your Audience Engaged
Просмотров 9Месяц назад
In today’s episode, let's break down a crucial concept every marketer needs to master: the customer journey. From the moment a potential customer first hears about your brand to when they become loyal advocates, we’ll explore how to keep them engaged at every stage. Understanding these 7 key stages can make the difference between a one-time visitor and a lifelong customer. You’ll learn: • How t...
E43: The Real Reason Your Marketing Feels Off
Просмотров 28Месяц назад
In today’s episode, we tackle one of the most overlooked challenges in modern marketing: keeping it real. As data and AI dominate the industry, it’s easy for brands to lose touch with the human element that truly drives customer relationships. We explore how to maintain authenticity in a world of automation and why emotional connection is more important than ever. You’ll learn: • Why relying so...
E42: Buyer Psychology x Offer Framing🤔
Просмотров 23Месяц назад
In this episode, we dive into one of the most critical tools in marketing: the framing effect. We explore how to present offers in a way that resonates with buyers, helping you craft messages that truly connect. You’ll learn: • What the framing effect is and how it influences decision-making. • Why the way you present your offer can be the deciding factor for buyers. • A practical approach to m...
E41: Branding, AI, and Marketing Trends with Tamanna Chanana
Просмотров 148Месяц назад
In this episode, we have Tamanna Chanana, a highly knowledgeable and driven figure in the marketing industry. She is a Senior Growth Marketing Manager at Whatfix, an international speaker, and a LinkedIn Top Voice. Tamanna also hosts the podcast Brand Talkies (The BT Show) In this episode, you'll learn about: • The importance of personal branding and how to effectively build your brand from scr...
E40: Stories That Stick: Storytelling in Marketing
Просмотров 122 месяца назад
In this episode of The Marketing Woman Podcast, we explore the art of storytelling in marketing and how you can harness it to connect with your audience on a deeper level. We talk about actionable strategies for crafting compelling brand stories, emotionally engaging your audience, and leveraging storytelling across multiple channels to drive results. Find out how to stay ahead of the curve :) ...
E39: What you need to know about Marketing Analytics in 2025
Просмотров 212 месяца назад
In this episode of The Marketing Woman Podcast, we explore the future of marketing analytics and the trends you need to watch out for as we approach 2025. From advancements in technology to shifts in strategy, find out what’s coming next and how to prepare your marketing efforts for success Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast "Talking Marketing": Check it...
E38: Cognitive Biases to Influence Consumer Behavior
Просмотров 362 месяца назад
In this week's episode, we're diving into how psychology is used in marketing to influence consumer behavior. We'll explore the fascinating world of cognitive biases-those mental shortcuts that drive decision-making-and how you can leverage them to create more effective and engaging marketing strategies. Whether you're looking to deepen your understanding of consumer psychology or find new ways...
E37: ⏰ Future-Proofing Your Career: Marketing Trends to Master Now!!
Просмотров 142 месяца назад
In this week's episode of The Marketing Woman Podcast, we're talking about "Marketing Trends to Watch in 2025" We'll explore some of the unexpected and innovative trends that could reshape the marketing landscape over the next year. From the rise of digital humility to navigating a cookieless future, this episode will give you all the deets to ensure your brand stays ahead of the curve. We stil...
E36: Build Your Personal Brand with My Framework
Просмотров 173 месяца назад
In this episode, I introduce you to the "CRED" framework-that I've developed to help you build a powerful and authentic personal brand. Learn how to engage your community, stay true to yourself, continuously learn, and let data guide your decisions as you establish your brand identity. CRED FRAMEWORK BLOG: www.anushakannan.com/blogbyanushakannan/how-to-build-a-personal-brand-use-my-framework I ...
E35: What is SEO? How is it changing in 2025?
Просмотров 453 месяца назад
In this episode, we dive into the transformative world of voice search and how it's reshaping SEO. You'll learn practical tips on optimizing for natural language and long-tail keywords, crafting content that directly answers user questions and ensuring your website is mobile-friendly. Plus, we explore OpenAI's innovative SearchGPT, a game-changer in the search landscape. Whether you're a season...
E34: Micro-Influencers: The Secret to Engaging Niche Audience 🤫
Просмотров 123 месяца назад
E34: Micro-Influencers: The Secret to Engaging Niche Audience 🤫
E33: The Power of Short-Form Video in Marketing 🤳🏻
Просмотров 214 месяца назад
E33: The Power of Short-Form Video in Marketing 🤳🏻
S5:E32: Event Planning as a Marketing Tool W/Angelina
Просмотров 324 месяца назад
S5:E32: Event Planning as a Marketing Tool W/Angelina
Referral Hacks: Boost Your Business Growth
Просмотров 154 месяца назад
Referral Hacks: Boost Your Business Growth
S5:E30: Demystifying Demand Generation: Strategies, AI, and more with George
Просмотров 415 месяцев назад
S5:E30: Demystifying Demand Generation: Strategies, AI, and more with George
Personal Branding for Founders, Students, and Job Seekers 🎯
Просмотров 175 месяцев назад
Personal Branding for Founders, Students, and Job Seekers 🎯
Almost Broke: Marketing on a Shoestring Budget 💸
Просмотров 275 месяцев назад
Almost Broke: Marketing on a Shoestring Budget 💸
Launch Like a Pro: From Idea to Impact🎯
Просмотров 86 месяцев назад
Launch Like a Pro: From Idea to Impact🎯
Creator Economy: Collab vs Competition
Просмотров 86 месяцев назад
Creator Economy: Collab vs Competition
S4:E25: Season Finale + What's next? 👀
Просмотров 96 месяцев назад
S4:E25: Season Finale What's next? 👀
🔮 Crystal Ball for Marketing: Analytics in Action📊
Просмотров 216 месяцев назад
🔮 Crystal Ball for Marketing: Analytics in Action📊
Keep Profits Intact? Joking! What's KPI?
Просмотров 47 месяцев назад
Keep Profits Intact? Joking! What's KPI?
S4:E21: P2: Corporate Women 101: Navigating Marketing, Burnout, Mentorship & More with Kyra!
Просмотров 248 месяцев назад
S4:E21: P2: Corporate Women 101: Navigating Marketing, Burnout, Mentorship & More with Kyra!
S4:E20: What is Customer and Partnership Marketing? Why is that important for revenue generation?
Просмотров 468 месяцев назад
S4:E20: What is Customer and Partnership Marketing? Why is that important for revenue generation?
Thanks, Anusha Ramesh Kannan and The Marketing Woman Podcast for having me on the podcast ♥️🙌 it was so much fun reversing the seats 🤞😆and glad I was the first Indian marketer on the show 🌟
Thank you so much for having us!!!
It was so great to have you back!!
Promo>SM
Amazing podcast, prof Ring is a rockstar!
Absolutely, she rocks! Thank you!
P r o m o s m
Thank you so much for having me on!!! What a blast
It was so great to have you on the podcast, thank you, George!!!