Teaching you how to catch fish of a lifetime.

Custom Rod and Reel was was founded in 1976 as the premier custom fishing rod builder and full service tackle shop with a simple yet powerful mission: to provide anglers with the tools they need to succeed on the water. We understand that every angler has unique needs and preferences, which is why we offer a wide range of customizable options for every build we do. We strive to be a source of knowledge for everyone that stops in the shop in Pompano Beach, FL and now to you here.

We pride ourselves on using only the highest quality materials and components in our products. Our team of experienced craftsmen is dedicated to creating rods that are not only durable and functional but also aesthetically pleasing. We believe that fishing gear should not only perform well but also look great while doing it. Our channel will highlight top tips and tricks from world class anglers that have been developed over the last 40+ years.