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You can call me Eddie... As you have a passion, create a portfolio and forward it to the PR company/s that are hosting the event. Bear in mind, PR companies prefer photographers who have been published, so this is something to think about too. Also, and this is likely to be more fruitful, at least in the short-term, do a little research and contact the designers directly, offering to shoot for a discounted rate, or even... and I hate say this... "for free", just to get your foot in the door!

Contact the PR company for the fashion event that you want to shoot. They will ask for samples of your work, but usually they prefer photographers with published work, so also try and get your work published. Another way in, is if you contact up and coming designers who will be showcasing at an event. Offer them a service that works for you both. Connections are all about networking, so try connecting with photographers who are in the industry in your city! All the best for the year ahead and beyond

Initially I had a mentor, who has worked in the industry for many years to help me navigate the industry. As a photographer, the payment for covering runway shows and the value of exposure can vary. Here are the key points to consider: Commissioned Work: When hired by a designer to photograph a runway show, I negotiate my rates based on my experience, the scope of the assignment, and the usage rights for the photos that I provide. It is crucial to have clear agreements in place to avoid any misunderstandings. What to charge: Look into industry standards and compare prices charged by photographers with a similar level of experience and portfolio quality. Also network with photographers, in forums and in person. This will help you establish a competitive rate while considering your unique circumstances. Keep in mind that pricing can be negotiable, especially when starting out. Gaining Access: If you're new to the industry, target emerging designers who are exhibiting at the event. Be open to discussing your rates with clients and finding a mutually beneficial arrangement. Emphasise the value you bring as a photographer, even if you are new to the industry. Alternatively, contact the relevant PR for the event to request a press pass. The PR will ask for examples of published work or links to view your portfolio, but when events are oversubscribed this may not be enough. Balancing Exposure and Payment: Being featured in news publications can provide valuable exposure that increases visibility and attracts potential clients. In some cases, the exposure itself can be more valuable than the immediate monetary payment. However, it is important to strike a balance and ensure that the exposure gained from press coverage aligns with the financial value you place on your work.

Thank you

Hey Huie, thanks for the feedback. It is worth trying F6 and F8, you'll get the opportunity to try different settings during the 'run through'. Then compare all the images and apply whatever you prefer. All the best, let me know how you get on :)

@Olaleye Media - Photography & Videography content Thanks so much!!!

Hey, my rates start at £250, but send me details of your event via my website contact page: www.olaleyemedia.co.uk or on instagram @olaleyemedia and we can take it from there.

Thanks

Hey Diamond, Apologies for the delay in replying. You have to contact the PR agencies associated with the show you wish to shoot and request a photographer's pass. Usually, they will need to see examples of your published work to before the consider you. Alternatively, if you are shooting for one of the designers, then they will cost out your entry.

Me too! I'll be there and I'm watching this video as it's my first fashion week photoshoot.

@@ChipDizard well I’ll keep an eye out for you lol

Brilliant, thank you!

The runways shows are pre-lit... and by that I mean you need to use the lighting setup of the show, without using flash or any other light source.

"Runway"... where? Let me at it! 😄 Thanks for the feedback🤗

It was a training day for aspiring models, in London! Your tip for using the iso to keep shutter and aperture constant was a great help. 🙏🏼👊🏼

Hey Steve, I hate having to crop for IG, but sometimes I have to. Alternatively, I use an app such as 'Square Quick' to make the image square without cropping the actual image.

Hey Steve, I'm not entirely sure how to a Dell works, as I have a Mac, but I assume its pretty similar. In 'Library' mode you can select the 4 squares image directly below the 'import' and 'export' buttons to get all the images on screen at once. If you want to select specific images to compare, hold down the 'ctrl' button (command on a Mac) and select the required images before releasing the button. Once your selection is complete, press the letter 'N' and all the images you selected will appear in a grid / row. I will make a quick video on my new IG page: @olaleyemedia later to show you.

Whoah!

Networking is an essential component to getting your work published.. Before the event you should network with designers, particularly up and coming designers, to see if they need an official photographer. Their work may be picked up by the press, in which case they'll ask the designer for an official photographs. In my case, I was the official photographer and the model in question is a legend in her own right. The Swiss press were keen to do a story on Jennifer Ann-Gerber's return to the catwalk.

Much appreciated

Get there early and mark your spot in the pit (*take permanent marker), take your monopod and use the run through to perfect your settings! Best of luck!

Unbeknown to me at the time... the legendary Swiss model, Jennifer Ann- Gerber, was headlining for the fashion house 'Rohmir'. Once the Swiss press got hold of the story (* Jennifer Ann-Gerber's return to top flight modelling), they wanted pictures to go with the press article.the designer selected my pictures, as the ones that best represented the brand. I am immensely proud of this achievement and have a copy of the newspaper to remind me to keep challenging myself!

Find out who is exhibiting and at which show. This information is usually available on the hosting venues website. Network with all up and coming designers and offer your services. New designers are more likely to be interested than established brands. Also, you could try using some of the images on a stock image website (*this route is slower, but may provide some revenue when you least expect it) as generic modelling photos.

Thanks for the words of support. I hope to release something new soon.