In this conversation, Ben Dietz and James Denman explore the intricacies of brand strategy in the fashion industry, particularly focusing on the role of platforms like LinkedIn and the impact of recent marketing campaigns from luxury brands. They discuss the evolution of brand storytelling, the challenges of engaging Gen Z, and the future of platforms like TikTok. The conversation also touches on reading recommendations that connect cultural insights with marketing strategies.James emphasizes the importance of niche expertise on LinkedIn, The role of content creation in brand storytelling, Chanel's marketing approach reflects its cultural relevance. Brunello Cuccinelli's focus on world-bu...