The Forge
The Forge
  • Видео 66
  • Просмотров 5 057
What strategy can teach us about Christmas
In this festive episode of The Persuasion Game, hosts Laura and Adam embark on a Christmas special where they tackle some common festive dilemmas but with a twist - they’ll be using marketing insights from past guests.
Drawing on their discussions with previous pod guests Jane Buck, Grant Mckenzie, Paul Thomas, Katie Evans, Nick Graham and Alex O’Rourke they explore family traditions, gifting, creating an inclusive holiday atmosphere and more. Packed with practical advice, heartwarming stories, and festive cheer, this episode offers valuable tips on leveraging persuasion techniques for a joyful and harmonious Christmas.
Episodes are released bi-weekly. Follow us on LinkedIn (www.linkedin.c...
Просмотров: 28

Видео

Breaking through in innovation with Jane Buck, Cadbury.
Просмотров 5928 дней назад
In this episode of The Persuasion Game, Laura Halliday and co-host Adam Rowles interview Jane Buck (www.linkedin.com/in/jane-buck-8948856/) , Global Head of Innovation at Cadbury. Jane is a seasoned expert in innovation with an extensive background at major brands including Mondelez and Unilever where she launched and scaled the €1BN personal care brand Love Beauty & Planet Jane discusses her u...
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
Просмотров 18Месяц назад
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and Mondelēz. Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing world. They explore the power of nostalgia, storytelling, and emotional connection in creating meaning...
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
Просмотров 77Месяц назад
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham (www.linkedin.com/in/npgraham/) , an esteemed leader with senior roles at PepsiCo North America and Mondelēz. Nick shares his expertise on how iconic brands like Pepsi and Cadbury have adapted their strategies to stay relevant in a fast-changing world. They explore the power of nostalgia, storytelling, and emotion...
Marketing a challenger brand with Katie Evans, Burger King UK
Просмотров 57Месяц назад
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK. Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much ...
Marketing a challenger brand with Katie Evans, Burger King UK
Просмотров 19Месяц назад
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Marketing Officer of Burger King UK. Operating in the highly competitive UK quick service restaurant sector, Katie shares how Burger King behaves like a challenger brand to create maximum impact with its communications versus its competitors with much ...
How To Unleash Innovation: 6. How will you unlock creativity?
Просмотров 492 месяца назад
Elspeth Edwards, Director at The Forge shares how to fuel your innovation journey with creativity. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the following channels: Web - www.thisistheforge.com/ L...
How To Unleash Innovation: 2. Is your organisation set up for success?
Просмотров 792 месяца назад
The Forge's Director, Elspeth Edwards shares the seven questions you need to answer to ensure your business is set up for innovation success. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the followin...
Playing the innovation long game at Asahi with Grant Mckenzie
Просмотров 232 месяца назад
In this episode, Simon and Laura are joined by marketing professional Grant McKenzie to explore the evolution and innovation in the world of alcohol-free beverages. The conversation covers overcoming market skepticism, strategic rebranding, and positioning non-alcoholic beers as positive lifestyle choices linked to sports and health benefits. They also delve into future trends, including region...
Playing the innovation long game at Asahi with Grant Mckenzie
Просмотров 282 месяца назад
In this episode, Simon and Laura are joined by marketing professional Grant McKenzie to explore the evolution and innovation in the world of alcohol-free beverages. The conversation covers overcoming market skepticism, strategic rebranding, and positioning non-alcoholic beers as positive lifestyle choices linked to sports and health benefits. They also delve into future trends, including region...
How To Unleash Innovation: 8. How will you create momentum and ownership?
Просмотров 132 месяца назад
Dan Quinn, Director from The Forge explains why your innovation lives and dies on how it is rolled out. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the following channels: Web - www.thisistheforge.c...
How To Unleash Innovation: 7. How will you prioritise and decide?
Просмотров 202 месяца назад
The Forge's Director, Joris Westerman talks us through how to decide which innovations to prioritise. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the following channels: Web - www.thisistheforge.com...
How To Unleash Innovation: 5. How tightly defined is your brief?
Просмотров 152 месяца назад
Director at The Forge Joris Westerman explains the questions you need to answer to maximise the effectiveness of your innovation brief. The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create future consumer value. For further information about The Forge you can connect with us on the following chan...
How To Unleash Innovation: 4. How well do you know your consumers?
Просмотров 112 месяца назад
How To Unleash Innovation: 4. How well do you know your consumers?
How to Unleash Innovation: 3. Where will your innovation fit in your portfolio?
Просмотров 142 месяца назад
How to Unleash Innovation: 3. Where will your innovation fit in your portfolio?
How To Unleash Innovation: 1. Why are you innovating?
Просмотров 472 месяца назад
How To Unleash Innovation: 1. Why are you innovating?
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Просмотров 142 месяца назад
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Просмотров 932 месяца назад
Unlocking your potential with Alex O'Rourke - Co-Founder - LockSmith
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Просмотров 253 месяца назад
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
Просмотров 643 месяца назад
Marketing premium spirits - Paul Thomas - International Insight Director - Suntory International
How should we be adopting AI in our marketing roles?
Просмотров 2311 месяцев назад
How should we be adopting AI in our marketing roles?
What are the other marketing-relevant applications of AI beyond generative AI?
Просмотров 611 месяцев назад
What are the other marketing-relevant applications of AI beyond generative AI?
Why are you sceptical that we will be able to replicate human intelligence with AI?
Просмотров 311 месяцев назад
Why are you sceptical that we will be able to replicate human intelligence with AI?
Can you give us an example of how AI will change our lives?
Просмотров 611 месяцев назад
Can you give us an example of how AI will change our lives?
How quickly do you think AI will transform the way that we work?
Просмотров 1411 месяцев назад
How quickly do you think AI will transform the way that we work?
Why are you optimistic about generative AI, despite its current limitations?
Просмотров 2111 месяцев назад
Why are you optimistic about generative AI, despite its current limitations?
Why are you sceptical about how quickly we will get to AGI?
Просмотров 4211 месяцев назад
Why are you sceptical about how quickly we will get to AGI?
What are the strengths and limitations of generative AI?
Просмотров 4611 месяцев назад
What are the strengths and limitations of generative AI?
How will AI impact the creation of consumer insight?
Просмотров 2011 месяцев назад
How will AI impact the creation of consumer insight?
How To Create Demand Spaces: 2. How Do I Define My Category?
Просмотров 249Год назад
How To Create Demand Spaces: 2. How Do I Define My Category?