- Видео 61
- Просмотров 3 301
Pioneer Utility Resources
Добавлен 25 фев 2014
As a communications co-op, we partner with more than 250 community-owned utilities, broadband providers and state associations. Learn how our team of experienced communicators, web experts, and designers deliver industry content and support to Utility Pioneers like you!
Reducing Broadband Business Churn, With Shannon Stafslien
Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.
Просмотров: 4
Видео
Building on Broadband: Utilizing Personal, Targeted Stories for Sales, With Erin McKnight
Просмотров 314 дней назад
How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!
The Value Based Approach to Selling Broadband, with Joe Kohegyi
Просмотров 321 день назад
Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver.
The Importance of Alignment and How to Get There, With Vernon Johnson
Просмотров 9Месяц назад
Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.
Food Trucks and Fireworks: How to Creatively Connect Community Events, With Greg Mullis
Просмотров 3Месяц назад
When you have multiple broadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia's Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand awareness in its community.
What Can We Learn from 31 Years in Utility Communications?, With Mike Teegarden
Просмотров 7Месяц назад
Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.
Strategies for Getting Out of the TV Business, With Jason Cohen
Просмотров 6Месяц назад
Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way-as long as it's done in a smart way.
Weaving Compelling Narratives into Your Marketing Strategy, With Wendy Crenner
Просмотров 22 месяца назад
The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.
Frontline Storytellers: How to Train Your Team on Subscriber Experience, With Scott Paul
Просмотров 22 месяца назад
Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!
Team ThunderForce: How a Dino-Riding Hero Turns Humor Into Sales, With Gene McCoy and Patrick Wood
Просмотров 232 месяца назад
Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers? Listen to the story on this podcast episode!
Football and WiFi: How One Utility Connects with Fans (and Subscribers), With Brenda Overton
Просмотров 113 месяца назад
Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op's Brenda Overton shares how this tradition kicked off and why it might score for you, too.
Major Takeaways from the 2024 Calix ConneXions Conference
Просмотров 313 месяца назад
The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.
Fostering Success Through Surveys, With Cameron Daline
Просмотров 63 месяца назад
Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode.
How to Make a Splash with Hydromania Summer Science Camp!, With Weston Putman
Просмотров 113 месяца назад
Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.
How Can a Business Summit Raise Your Community’s Story?, With Paige Witham
Просмотров 63 месяца назад
Hear how Power Eastern Oregon-an economic development summit bringing together regional legislators, nationally known speakers and rural Oregon's business community-has become a way for Oregon Trail Electric Cooperative to strengthen its community's story.
Happy Employees, Happy Customers, With Dr. Trish Holliday and Brent Baker
Просмотров 84 месяца назад
Happy Employees, Happy Customers, With Dr. Trish Holliday and Brent Baker
Getting Ready for 'The Year of the Co-op’ in 2025
Просмотров 285 месяцев назад
Getting Ready for 'The Year of the Co-op’ in 2025
A Scavenger Hunt and Livestream for World Wi-Fi Day, With Lisa Fannin
Просмотров 25 месяцев назад
A Scavenger Hunt and Livestream for World Wi-Fi Day, With Lisa Fannin
Is Nextdoor a Good Social Media Option for You?, With Adam Spencer
Просмотров 115 месяцев назад
Is Nextdoor a Good Social Media Option for You?, With Adam Spencer
Broadband and Bigfoot: Building Engagement into Your Service Strategy, With Kelly Burns
Просмотров 65 месяцев назад
Broadband and Bigfoot: Building Engagement into Your Service Strategy, With Kelly Burns
Putting Pets to Work in the Office, With Scott Peters
Просмотров 316 месяцев назад
Putting Pets to Work in the Office, With Scott Peters
Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland
Просмотров 177 месяцев назад
Boosting Member Engagement with Youth Programs, With Tory Tedder-Loffland
Harnessing Your Personal Experiences to Improve Broadband Programs, With Naylor Gray
Просмотров 187 месяцев назад
Harnessing Your Personal Experiences to Improve Broadband Programs, With Naylor Gray
The 'Rural Mural' Program, With Marian McLemore
Просмотров 237 месяцев назад
The 'Rural Mural' Program, With Marian McLemore
Cram the Van - A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine
Просмотров 157 месяцев назад
Cram the Van - A Community Fundraiser Becomes a Storytelling Powerhouse, With Alli Conine
Anatomy of a Research Campaign (May 30, 2024)
Просмотров 178 месяцев назад
Anatomy of a Research Campaign (May 30, 2024)
Line Life: How to Give Students a 40-foot View of Utility Careers, With Jessica Parr
Просмотров 138 месяцев назад
Line Life: How to Give Students a 40-foot View of Utility Careers, With Jessica Parr
Telling Timeless Stories in Engaging Ways, With David Latona
Просмотров 338 месяцев назад
Telling Timeless Stories in Engaging Ways, With David Latona
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential, With Katie Haby
Просмотров 139 месяцев назад
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential, With Katie Haby
How Can Empowered Youth Build Your Brand Story?, With Chinelle Christensen
Просмотров 119 месяцев назад
How Can Empowered Youth Build Your Brand Story?, With Chinelle Christensen
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Very helpful! Thanks Dereck and Andy!
(This dance sequence is "Slapping the Wood" by Don Flaherty.)
Congrats, Sabrina! A well-deserved award!