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Fohr
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Добавлен 31 май 2016
Hello, we're Fohr, an ambassador marketing company.
Fohr was the first influencer marketing platform in the world. We’ve been connecting top brands with the right creators since 2013. We do two things: 1.) Run best-in-class campaigns for some of the biggest brands in the world; 2.) Combine technology and analytics to create tools for brands and influencers.
Influencer and ambassador marketing is all we do, all day, every day. With over 180k+ opted-in, on-platform influencers, $80M+ in influencer payout data, and over 5,000+ influencer campaigns under our belts, we’re constantly learning and evolving in step with the industry.
We believe that ambassador marketing is influencer marketing at its best. It's built on brand love, storytelling, and honesty. It's the kind of ad you remember, and at the same time, the sort of ad you forgot was an ad. Ambassador marketing is the future, and Fohr is leading the charge.
Learn more about us at fohr.co
Fohr was the first influencer marketing platform in the world. We’ve been connecting top brands with the right creators since 2013. We do two things: 1.) Run best-in-class campaigns for some of the biggest brands in the world; 2.) Combine technology and analytics to create tools for brands and influencers.
Influencer and ambassador marketing is all we do, all day, every day. With over 180k+ opted-in, on-platform influencers, $80M+ in influencer payout data, and over 5,000+ influencer campaigns under our belts, we’re constantly learning and evolving in step with the industry.
We believe that ambassador marketing is influencer marketing at its best. It's built on brand love, storytelling, and honesty. It's the kind of ad you remember, and at the same time, the sort of ad you forgot was an ad. Ambassador marketing is the future, and Fohr is leading the charge.
Learn more about us at fohr.co
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert
Welcome to Negronis with Nord! This week, Casey Lewis joins us - Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.
Subscribe to Casey’s Substack: afterschool.substack.com/
Follow Casey on Instagram: caseymorrowlewis?hl=en
Follow Casey on TikTok: www.tiktok.com/@caseymorrowlewis
This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s...
Subscribe to Casey’s Substack: afterschool.substack.com/
Follow Casey on Instagram: caseymorrowlewis?hl=en
Follow Casey on TikTok: www.tiktok.com/@caseymorrowlewis
This episode includes:
0:00 Introduction
2:51 What is it that has you dedicate your life to studying youth culture?
4:57 What was the first trend you remember actively participating in?
8:48 What’s...
Просмотров: 229
Видео
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert
Просмотров 3421 час назад
Welcome to Negronis with Nord! This week, Casey Lewis joins us - Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s Substack: afterschool.substack.com/ Follow Case...
Fohr Academy of Influence Presents: “MAKE IT GO VIRAL” (Webinar)
Просмотров 24521 день назад
If you work in influencer marketing you have, no doubt, had a boss or client ask how they can ensure a post goes viral. The complexity and mystery of virality can make it an annoying question, but that doesn’t mean we shouldn't be talking about it. Join our CEO James Nord and VP of Strategy Grace Murray as we sit down with special guests, Creator and Marketing Commentator Nicky Reardon, and CMO...
A conversation with Piper Phillips: Marketer, Content Creator, and Musician - Ep. 87
Просмотров 7021 день назад
Welcome to Negronis with Nord! This week, Piper Phillips joins us - a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content performance across platforms, and how she’s learning to transition from one content niche to another. Follow Piper on Instagram: i...
A conversation with Piper Phillips: Marketer, Content Creator, and Musician
Просмотров 2521 день назад
Welcome to Negronis with Nord! This week, Piper Phillips joins us - a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another. Follow Piper on Instagram: @p...
A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant - Ep. 86
Просмотров 220Месяц назад
Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign! Follow Nicky on Instagram:...
A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant - Ep. 86
Просмотров 425Месяц назад
Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs truth, and the brat-ification of the Harris campaign! Follow Nicky on Instagram: ...
A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator. - Ep. 85
Просмотров 319Месяц назад
Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us - a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: tembe.substack.com This episode includes: 0:00 Introduction 2:08 How do you explain what Substack is? 8:3...
A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator - Ep. 85
Просмотров 406Месяц назад
Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us - a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: tembe.substack.com This episode includes: 0:00 Introduction 2:08 How do you explain what Substack is? 8:3...
A Discussion on The New Rules of Influencer Marketing [WEBINAR]
Просмотров 7666 месяцев назад
Check out our full downloadable takeaways guide here: www.fohr.co/campaigns/influencer-marketing-needs-an-intervention-webinar-takeaways The dominance of personalized algorithms, the changing expectations of consumers, and the volume of available content have changed influencer marketing, and last month we released The New Rules for Influencer Marketing to help brands navigate those changes. Jo...
A Conversation with Lindsay Silberman: Content Creator, Editor, and Brand Owner - Ep. 84
Просмотров 7477 месяцев назад
Welcome to Negronis with Nord! This week, Lindsay Silberman (@lindsaysilb) joins us - a Sephora Squad alum, brand owner, and all-around influencer extraordinaire. Known for her editorial prowess and presence online, Lindsay discusses her journey from creator to how she became founder and CEO at Hotel Lobby Candle. In this episode, she sits down with James to talk about leaving her job to dive i...
2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
Просмотров 757 месяцев назад
”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tun...
2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
Просмотров 4138 месяцев назад
”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tun...
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82
Просмотров 477 месяцев назад
Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more. Pr...
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep. 82
Просмотров 4129 месяцев назад
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep. 82
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
Просмотров 687 месяцев назад
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
Просмотров 1,2 тыс.9 месяцев назад
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80
Просмотров 127 месяцев назад
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Tips for Success. - Ep. 80
Просмотров 4069 месяцев назад
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Tips for Success. - Ep. 80
James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79
Просмотров 77 месяцев назад
James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79
James Reacts: RHONY S14 Reunion & the Changing Landscape of Influencer Marketing - Ep. 79
Просмотров 28510 месяцев назад
James Reacts: RHONY S14 Reunion & the Changing Landscape of Influencer Marketing - Ep. 79
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
Просмотров 157 месяцев назад
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
Просмотров 70010 месяцев назад
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
Просмотров 77 месяцев назад
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
Просмотров 40210 месяцев назад
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76
Просмотров 167 месяцев назад
A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76
A Conversation with Mohamet Mbaye: Sephora Squad 2023 - Ep. 76
Просмотров 33411 месяцев назад
A Conversation with Mohamet Mbaye: Sephora Squad 2023 - Ep. 76
The Do’s and Don’ts of Influencer Trips [WEBINAR]
Просмотров 39011 месяцев назад
The Do’s and Don’ts of Influencer Trips [WEBINAR]
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Просмотров 37 месяцев назад
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Просмотров 38311 месяцев назад
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Loved this episode! So insightful and fun!
Thoroughly enjoyed you guys chatting up whats up in influencer marketing 🎉🎉🎉
Change the name of the show man are you crazy
Great information especially for someone who recently applied. Praying for this great opportunity and everyone who applied.
You gotta find a better name for this series buddy
Would you recommend any agencies for small influencers? I have been looking for quite some time now and I haven’t had any luck.
I have started to use this technique. Love it! Thank you✨
Ho
That's a great tip.
Great interview! Really enjoyed it, hope you do it again!
Glad you enjoyed!
Omg two icons!!! Saving this to watch later!
Found this via Grace Atwood's Substack-love Tembe's newsletter. So many good nuggets in this convo!
Any format works for me, just glad to see you back! This is so timely as I started a Substack recently and am thoroughly loving it!
And TY for the timestamps and discussing the loss of community / force of capitalism xoxo
When are you adding Substack to the Social links on Fohr?
Welcome back and thank you for this awesome interview with Tembe! Hyped for all the new coming from Fohr🌈💖💯💖🌈 I had a few friends leave Medium for Substack, seeing it as a much less dictatorial platform. That ever present grasp for creative -and technocratic free - freedom feels more pervasive than ever. I also have former clients with established IG followings finding comfort on Substack, for the fact that they can utilize the space for personal or adjacent projects outside of their more popular brand (thanks for discussing that here). It seems that Patreon and Substack are creating parallel experiences. For me, capacity to follow more than two Substacks is low atm, but I love the linear feed options that both Substack and Patreon offer, and Substack's app is great. Especially the option to listen to a writer's work.
I'm so glad I came across this video. So informative! When does Sephora Squad 2024 application open? I've visited Sephora Squad website and it doesn't show the application is open.. Please advice.
What is with the handholding of wearable mics?! I don't know why but this triggers me. 😵💫
Thank you!
This is so true!
Missing this series ❤
Epic interview, thank you! ☀ And her summer 2024 launches look amazing! ☀ (the colors, tho)
I appreciate your perspective on not treating brand partnerships as "disposable!" In my view, having a paid partnership is a privilege. The influencers I have trusted the longest are truly doing the research and using the product for months before presenting it publicly. Thank you, James, for being here! 💯
This was a REALLY GOOD webinar! The new rules are very spot on from a creator's point of view yet also appreciate the depth into mirror/window content and other topics discussed. Also these panelists killed it! I've never heard of either of them and now I want to know more! Thanks for continuing to lead in such a genuine and relatable way, Fohr team. I appreciate yall!
This was so thoughtful and smart!
Is there ANY way that you could cite the source for the stat on "adding a key message lowers memorability of the messages by 35%", fascinating stat!
so insightful for being a brand owner and a creator!
so insightful for being a brand owner and a creator!
Asian women are crushing the beauty space ~ Tower 28, Mt. Lai, MaeLove...!
This is an epically helpful episode, thank you! This is the experience and wisdom we come here for. Also, 4:18 💯I've had similar realizations and the relief of letting things go - or deemphasizing the importance or priority - takes insight and courage. Especially in the haze of hustle culture and the endless whirlwind that is capitalism.
"Busy, busy, busy, busy , busy, busy, busy , busy" 😄 / And also, thank you for addressing this topic.
I appreciate your honesty about your TikTok journey! That platform feels like chaos to me, however, I do enjoy watching YT Shorts from those I follow. I agree, find what works for you - at least you are giving it chance and gathering more experience. 🙂
Thank you! I appreciate this format and the longevity you are building here.
Courageous!
Did you ever get The Rock on the show?
Now this is a company I want to work for!
Miami is my fav too :) go Lindsay!
Every influencer should watch this! We love Lindsay, great interview. 🥰
Aw thank you!!! That means a lot!
MY QUEEN 🙏 💕
Takes one to know one boo
Love this one!
"Too many of us are not living our dreams because we are living our fears." _Les Brown
"Don't raise your voice, improve your argument." _Motivation
But which books is it… 😅 I’m interested
First comment 😤
So many exciting things coming! Can’t wait for the new rules 🙌
Can verify people stay strapped with their monster cups in the south. Mostly people use them on their commute and at work. Like 9/10 people use them 😂
it’s wonderful to safari something for the first time. you’ll only get to do that once!
Great episode!
Thank you for another informative Episode. I would love to hear your thoughts about "which platform will be the most present / has the strongest influence in 2024?" Which one (RUclips, TT, or IG) should full-time creators (who need to make money with content) focus on? Best, Mary
Mary, Thank you for this valuable question! We will be sure to relay it to James for an upcoming episode. Please let us know in the meantime if we could provide any resources for you. Best, Kelsey - Negronis with Nord producer
@@fohrDear Kelsey, thank you! I’m looking forward☺️ happy Sunday
So so true!!!!