"We're not trying to write punk rock. We're not trying to write reggae. We're not trying to write ska," Sublime's Bradley Nowell told KROQ in 1995. "We're just trying to write a good song." They did exactly that-time and time again. "What I Got," "Santeria," "Wrong Way," and "Doin' Time" remain innovative staples from the '90s alternative boom. But they accomplished even more: In less than a decade within the national limelight, the laid-back Long Beach trio spawned an entire genre-fusing reggae grooves, punk grittiness, ska energy, back porch folk introspection, and hip-hop swagger. Decades after the tragic death of singer-songwriter Bradley Nowell, Sublime remain an institution: They've sold over 18 million albums to date; and their merchandise, emblazoned with the iconic sun logo, dominates sales at retailers like Target, Urban Outfitters, Spencer Gifts and Target. Most importantly, the music remains timeless-a rite of passage for misfit listeners who refuse to color within the lines of conventional genre.