- Видео 34
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B4P - Beyond 4Ps
Индия
Добавлен 28 май 2022
"I want to learn something that would be actually practical and useful. There has to be something Beyond The 4Ps!"
Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.
Hence we present to you - Beyond 4Ps. A RUclips channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together
So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.
Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.
Hence we present to you - Beyond 4Ps. A RUclips channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together
So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.
How to make a Permanent Journey Plan?
Link to Excel Sheet-
docs.google.com/spreadsheets/d/19N6CYEs22oSPkb_MXjEJ1tIngU2-R8Ph/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true
Taking stock of the on-ground scenario and retailers visits are a pivotal part of any ASM's roles & responsibilities. But as a ASM, handles a full state or region, it is important to plan his/her visits and this plan is called a Permanent Journey Plan. In this video, we will learn about the intricacies involved in making a Permanent Journey Plan.
What will you learn in this video-
1. Why a Permanent Journey Plan is made
2. How a Permanent Journey Plan is Made.
3. Understanding of some of the roles & responsibilities of an ASM.
▬Contents of this vi...
docs.google.com/spreadsheets/d/19N6CYEs22oSPkb_MXjEJ1tIngU2-R8Ph/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true
Taking stock of the on-ground scenario and retailers visits are a pivotal part of any ASM's roles & responsibilities. But as a ASM, handles a full state or region, it is important to plan his/her visits and this plan is called a Permanent Journey Plan. In this video, we will learn about the intricacies involved in making a Permanent Journey Plan.
What will you learn in this video-
1. Why a Permanent Journey Plan is made
2. How a Permanent Journey Plan is Made.
3. Understanding of some of the roles & responsibilities of an ASM.
▬Contents of this vi...
Просмотров: 1 438
Видео
How to calculate requirement of Number of Salesman and Delivery Vans
Просмотров 8432 года назад
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Visiting frequency norms and Retail Outlet Classification in FMCG
Просмотров 9452 года назад
Companies cover millions of outlets daily through their on ground sales force but are these millions of outlets same. In this video we will understand how and why outlets are classified by companies and what are the visiting frequency norms associated with these outlets. We will also understand the corresponding roles of various personnel in the sales team. What will you learn in this video- 1....
How to create Marketing Budget?
Просмотров 8202 года назад
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How to identify Focus Markets? Gain maximum ROI from top markets
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How to do Distributor Target Setting?
Просмотров 7692 года назад
Link to the Video: Forecasting - ruclips.net/video/ftsbAbB0_Q8/видео.html Link to Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1wvPzybjntMxPLkNISh-LRmFWUosyIUCR/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to Solved Excel Sheet- docs.google.com/spreadsheets/d/1rLs2HQjYYdRZ3miD-y-mHSr3IC4pWNvV/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true After a c...
What are Distributor Incentive Scheme?
Просмотров 9762 года назад
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How to expand market for new products? How to increase distribution in FMCG.
Просмотров 9712 года назад
Have you ever wondered, why some particular products are introduced over a wide timespan in which it is first available at only a select high retail stores and then gradually it is available at your favorite neighborhood store. Market Expansion or the introduction of a new product in a new market can be gigantic task for any company and in this video we will understand, how companies introduce ...
Why a brand launches multiple SKUs and Variants?
Просмотров 5582 года назад
You might have noticed that one brand has multiple SKUs and variants. Like Dabur Honey has 8 different types of SKUs and Lays has more than 15 types of flavours. In this video we will discover why a company strategically launches multiple SKUs and variants of a single brand. What will you learn in this video- 1. How Rajnikant made shampoo a Rs. 9000cr. category 2. What is the role of small SKUs...
Learn Accurate Sales Forecasting on Excel
Просмотров 7812 года назад
Link to the Unsolved Excel Sheet- docs.google.com/spreadsheets/d/1ik4rXbaO2UQGh0kWP0MLDiYM4SSn0DCL/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Link to the Solved Excel Sheet- docs.google.com/spreadsheets/d/1hgs_uD14hCgGx8-vjwJg9bv8OcP8PmkI/edit?usp=sharing&ouid=107850540444515609877&rtpof=true&sd=true Sales Forecasting is an activity which every company on the planet undertak...
Blocking Competition through Share Amongst Handlers | Shelf Space Constraints | Capital Constraints
Просмотров 5512 года назад
Link to Video on Share Amongst Handlers and Nielsen Part 2- ruclips.net/video/YR40hG0HqC4/видео.html A Retailer faces two major constraints while carrying out his day to day operations in the form of: Capital & Shelf Space. Many companies identify this as a weakness but many companies convert this into their strength and outclass their competitors by capitalizing on these two constraints throug...
How are Retail Loyalty Programs designed? | Designing a Loyalty Program | Loyalty Program Innovation
Просмотров 5702 года назад
Link to the video on Loyalty Programs: ruclips.net/video/X_6ywH2TFcU/видео.html Companies now-a-days understand that there is huge importance and benefits of launching a loyalty program. In this video we build a loyalty programs from scratch and see how loyalty programs are designed. We will also look at retailer profiling and how to optimize a Loyalty Program. What will you learn in this video...
What are Retail Loyalty Programs? | FMCG Loyalty Programs | When to Launch a Loyalty Program
Просмотров 6672 года назад
Loyalty programs are one of the most important tools used by companies to increase their sales and earn retailer loyalty over their competitors. Loyalty programs help a company to establish long term relations with the retailers and also outclass the competition at the point of sale. In this video we will learn about the importance of loyalty programs and also learn about the strategy life cycl...
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Просмотров 2,2 тыс.2 года назад
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Просмотров 4662 года назад
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Marketing in Modern Trade | Cost Benefit Analysis | In-Store Promoters | Display Marketing
Просмотров 1 тыс.2 года назад
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Nielsen Part 3 - How does Nielsen Excel Sheet Look Like?
Просмотров 2,3 тыс.2 года назад
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Nielsen Part 2 - Numeric Distribution (ND), Weighted Distribution (WD), Share Amongst Handlers (SAH)
Просмотров 4,6 тыс.2 года назад
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Просмотров 4,2 тыс.2 года назад
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FMCG Sales Force Automation | Salesman Performance Tracking | FMCG Salesman Application Features
Просмотров 1,5 тыс.2 года назад
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FMCG Key Performance Indicators (KPIs) | Beat, Call, Lines Sold, Bill Cuts, Effective Coverage (ECO)
Просмотров 4,5 тыс.2 года назад
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Calculating Retailer Landing Price(RLP) & Distributor Landing Price(DLP) | FMCG Margins & Scheme
Просмотров 10 тыс.2 года назад
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Trade Marketing | What is FMCG Trade Marketing? | Role and Trade Activation Manager
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Distributor ROI | FMCG Distributor Return on Investments through Excel Sheet Case Study
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FMCG Distributor Evaluation Metrics | Before Appointment Metrics | After Appointment Metrics
Просмотров 7482 года назад
FMCG Distributor Evaluation Metrics | Before Appointment Metrics | After Appointment Metrics
FMCG Town Geographical Classification | Top Town, Urban, Semi Urban, Rural Towns
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Channels of Sales | Types of Outlets in FMCG | General Trade vs Modern Trade vs E-Commerce
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Lowe Lintas
Make more videos. It is very helpful.
Bro your video make sense. Thanks
Very Good Champ ! For a raw person like me it was very helpful
Bhai thoda aur basic details me samjao na
Hi , need your contact email ID
Calculation or formula fast he so kuch samjh ni aaya sir complicated ho gya
You explain so well! More fmcg videos plss❤️❤️❤️❤️
ITC Ltd
Deep knowledge contant ❤❤❤
Salary kya hai
Very nice video Sir 💯
Itc
Fevicol
Very good information
how can we access overall category sale numbers in real life buddy is it through the nielson method or anyother source of info plz mention it
BHAI ACCHA HOTHA AGAR AAP AISE AUR VIDEOS LEKE AATHEY
Sir you open my eye
Sir kindly unlock the excel sheet
Really good 💯
Super video
amazing work
From Marico??
Good explanation sir 😊
Very well explained ❤❤
sabhi bhai log apna no dijiye mai ek WhatsApp group banata hu discussion ke liye
Very informative 😸 video
Brother, Great video. Please start uploading again.
Achha
Im a part of this research team 😊
Nice presentations
Nice information
These activities are called below the line activities right?
Good video ❤❤
Thank You.
Brother you are great 👍
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Gud explained
Bhai vedio knu nhi daal raha ab ?
Underrated channel❤ nice information
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Insightful
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