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For entering the market, there are generally 3 ways to enter: organically (like was calculated in the video), acquisition of an existing women’s golf apparel company with the market share you want, or collaborate/joint venture. The first two options are expensive or time consuming so I would recommend going on a joint venture with a clothing company that’s not in the golf apparel market yet. You can split the r&d costs which satisfies the client and still enter. Only problem is you get half the profits and half the control.

Who needs these guys to come back ? Me!!!!

Very well structured!

We need a comeback of these two

I'm prepping for a case study interview myself coming up this week. This was a good video, but one question I am very surprised that was not asked was asking the client how much profits and revenues have fallen. What is the size of the opportunity that the client is trying to recover from? This ~500k/yr might be something that would wow the CEO or they may laugh at you and say it's a drop in the bucket compared to what they are losing.

I loved the video! Why didi you guys stop doing them?

I'm a newbie to casing and have an interview next week. Although this was a bit harder than what I'm used to-- It was so helpful and practical. Super clear and easy to follow. Subscribed!

That was very well formatted! Thank you so much ! You were both amazing

Great job!

This video is so practical and helpful. Loved how you included examples of the interviewer redirecting the candidate at the beginning while the candidate was still successful at the end!

This was deiniftely very helpful and a perfect profitability case that essentially covers all important key aspects what of to expect within a profitability example. I would like to point out areas of improvement that hopefully people who read this could potentially learn from. 1. I do commend the framework laid out, analyzing the revenues and costs side of profitability, however, that's what everyone is going to be doing. To stand out in a profitability case, interviewers would like to see that you put more thought into the context of the case, rather than simply jumping into revenue/costs like everyone else. I would potentially start my framework by looking into the segmentation of the business, such as the product/service mix, customer segmentation, and geological footprints. Is there a specific customer segment or location that is experiencing a drop in profitability, or is it the holistic business as a whole? This case assumes that it is the business as a whole, so the interviewee had no issues with segmentation, but should he run into a case such as 'only xxx location or xxx customer' has been seeing a drop in profits, his framework is not collectively exhaustive. 2. Brainstorming methods on cost reduction or increasing revenues is great here, but it's not structured. By simply added a little bit more structure to the thoughts, it will show the interviewer that your ideas are organized and you're mind isn't scattered. For costs, interviewee could have potentially structured them into short-term/long term costs, and revenue could have been structured to organic/inorganic streams.

I loved it. That's what I looked for. English is not my first language. So next step will be prepare for the vocabulary and pronunciation. 😢

Best case interview practice channel i have come across. Thank you! When breaking down age range i split into 3 groups 0-30 / 30 - 60 / 60 - 90 and estimated pop per group, made an assumption 30% of women play golf (in hindsight I think this is too high) then calculated 30% of each group and then 20% of that figure as per market capture estimation. Would this be an acceptable way of formatting?

684 right? calculation error. not 648.

Excellent video! Really helps with case prep, would love to see more

Nice analysis. We need more videos like this. Thank you guys.

Great video. Thanks. Don't you think the Framework is not detailed or comprehensive enough? Feels like it has very few pointers. Thoughts?

Agree with what Abbas Rizvi says. In addition, shouldn't the goal also be specified? How much cost reduction are we aiming to do?

very clear case and love the interactive part! hope to see more!

Time stamps are very helpful

Initial framework was great but when you got to later part of the video like mitigating risks for eg. the answers quickly became very vague like if we are not fully integrating with newsport (letting them stay full time-employees contrary to our free-lancing culture, how are we planning to utilise the synergies ? What benefit do we get from merging the two companies ? ). I felt these questions should have been addressed at that point of time.

Hi, Thanks so much for this video. I have one case I've faced: "A chemical mfg player intends to decide if it can enter US market with 7Bn investment." Do we need to consider 7Bn in calculations? I directly went with 4Bn as capital and started doing profitability and came up with break-even. I missed other components you mentioned.

For the market size question. I went with total population of US> Number of Women> Women between ages of 16-50 (Since they're more likely to play golf)> Number of gold clubs (Since that's the only way to play golf)> Average number of women per golf club> Avg. Price of our products. Would this be a correct way to go about market sizing? (I would also add a small % onto the avg. number of women that play (to calculate volume) since, women can also purchase our product for casual wear and not only to play. I'm currently practicing case interviews to get into consultancy :)

Please Upload more video guys! Your video is super insightful as well as well-structured.

Shame there arent more videos of the two of you - really one of the better channels to learn cases!

255/85 doesn’t seem right. 85 is the profit of total market and Mike is not the only player there, probably targeting a 30% market capture in 3 years,(10% each year), on the basis of 8.5 B$ could be used instead of 85 for breakeven point.

lol the guy didnt even touch upon ebitda or profitability

Where to find more of your case mocking?

great channel!

I took the longer approach. Good to see a shorter more direct approach in the video, well done by the interviewee Calculate total number of hours worked during the quarter: 15 sites X 15 FTEs per site X 40 hours per FTE per week X 13 weeks per quarter = 117K hours 10% overtime = 12K hours 25% overtime = 29K hours If objective is to convert the "extra" overtime hours back into regular hours, then the calculation is: 17K hours X $10 (wage rate differentials) = $170K savings $170K savings / 15 stores = $11K savings per store from switching "extra" overtime hours back to regular hours

Great video thank you

You two are amazing! Can you do some ops driven cases please?

I'd love to get more content on structuring!

Great video! Just wonder where is the chart intepretation in the note-taking piece?

Great video

Beginner here! Loved the video and I applaud what you guys are trying to do with this channel. I am not sure if I'm right here, so your thoughts would be helpful! For the question about suggesting alternatives to paying the one-time fixed costs for R&D, could selling other brands (like Lacoste, I guess) at "Mike Apparel" stores also work if the objective was just to enter this market? Additionally, once the break-even point is reached, maybe then put out feelers for the original product? Just asking because this was the first alternative that crossed my mind. Thanks!

Do you guys have any course? Your videos are really great

Excellent, simple, well-performed case! Thanks for the practice

Why did you guys stop making videos? Great videos :-(

Why did you guys stop publishing videos? Such a great resource

Hey guys! You're awesome! I wish you keep on posting videos!

Really helpful example. Also, liked the straightforward and clear presentation.

Great video so far! I am going to have an interview with RB in a couple weeks so your video is very useful to structuring my thoughts. I can find a framework here.

Yay! I got the same conclusion as you! I just watched an M&A workshop where they stress the fact that unless you can get the seller to pinpoint a reason to sell, your chances of the deal cratering are astronomical because they can pull out whenever. New sports has no inherent incentive to sell, so the onus to incentivize all falls on the buyer and makes what is already a higher than average CPM acq. even more pricy.

Thank you very much for your video sharing. I would like to venture to ask if I can transfer your video to Chinese websites so that more people can benefit from it.

actually pretty good, nice

Super helpful!

My breakeven time is 2.4 years which is 2 years and 4 months. I dont understand how you got to 3 years.

Honestly. Just brilliant- absolutely brilliant. This was such a useful video/video format

thanks for your clarity, great Video!