- Видео 24
- Просмотров 14 235
DVJ Research Group
Добавлен 19 ноя 2018
DVJ Insights is a full-service global marketing research and analytics agency with offices in Utrecht, London, and Hamburg, and is part of the DVJ Research Group. We help our clients understand how to realise brand growth. We are known for our innovative research products and work together with many national and international clients on strategic research projects. Within DVJ we are specialised in brand, communication, innovation, shopper, and activations research.
Importance of measuring emotions in advertising | MIE 2023
A podcast about the role and importance of emotions in research and advertising featuring: Sonja Vernooij - Client Consultant and Lucas Hulsebos - CEO of DVJ Insights
Просмотров: 78
Видео
Bibianne Roetert - Tony's Chocolonely | Brand Growth Event 2023
Просмотров 393Год назад
Bibianne Roetert, a Marketing Manager at Tony´s Chocolonely, and her session: Together towards 100% slave-free chocolate Bibianne Roetert alias Princess Creatrix is a Marketing Manager for Benelux & Beyond at Tony´s Chocolonely, an impact company that produces chocolate. Tony´s is on a mission to make 100% slave-free chocolate. Bibiane will explain how this all started. She will reflect on the ...
Prof. Dr Jenny van Doorn - University of Groningen | Brand Growth Event 2023
Просмотров 154Год назад
Prof. Dr Jenny van Doorn, a professor at Rijks University Groningen, and her session on: Sustainability sells! Doesn´t it? Prof. Dr Jenny van Doorn is a professor of Services Marketing at the University of Groningen where she has worked for the past 18 years, specializing in areas such as service technology, robotics, customer engagement, sustainability, and food waste. The Brand Growth Event i...
Trix van der Vleuten - Versuni | Brand Growth Event 2023
Просмотров 633Год назад
Trix van der Vleuten, a Head of Global Brands and Marketing Strategies at Versuni (formerly Philips Domestic Appliances) and her session on Sustainability as an opportunity for growth Trix van der Vleuten is a keynote speaker and supervisory board member who has held various commercial roles at multinationals and now serves as Head of Global Brands and Marketing Strategies at Versuni. Previousl...
Jori van de Spijker - DVJ Insights | Brand Growth Event 2023
Просмотров 160Год назад
Jori van de Spijker, a Global Commercial Director at DVJ Insights, shares the Results of the European Brand Growth Study focusing on CSR. Jori van de Spijker, Global Commercial Director at DVJ Insights and Insights Professional of the Year 2021, will present the results of this year’s Brand Growth Study. The uniqueness compared to other years is that besides 2,300 marketers, we will interview 3...
Revealing the world's most emotionally intelligent brands
Просмотров 1202 года назад
In this session, Rachel Leaver, Head of Research and Insight at Carat, and Jemma Toynebee-Smith, Group Account Lead at DVJ Insights, share some key learnings and take outs about the world’s biggest study into the importance of emotional intelligence in relation to branding. The better people and brands understand each other, the more value both parties can enjoy from the experiences they share....
''Attention for Attention'' with DVJ Insights
Просмотров 3472 года назад
In deze video/podcast deelt Lucas Hulsebos, CEO van DVJ Insights, zijn visie op het belang van aandacht in reclames, ondersteund door ervaring uit duizenden pretests van advertenties.
Huib van Bockel - TENZING | Brand Growth Event 2022
Просмотров 1482 года назад
Huib van Bockel, founder of TENZING, and former CMO at Red Bull Europe presents his session: How do you define your Moment of Truth? During the 2022 Brand Growth Event organised by DVJ Insights. The Ingredients for Brand Growth is a knowledge base for marketers and insights professionals. Brand Growth consists of annual qualitative interviews with CMOs and CMIs from brands like Domino’s, Takeaw...
Jori van de Spijker - Results European Brand Growth Study | Brand Growth Event 2022
Просмотров 1272 года назад
Jori van de Spijker, Global Commercial Director at DVJ Insights and Insights Professional of the Year 2021, presents the results of the European Brand Growth Study during the 2022 Brand Growth Event organised by DVJ Insights. The Ingredients for Brand Growth is a knowledge base for marketers and insights professionals. Brand Growth consists of annual qualitative interviews with CMOs and CMIs fr...
Henny Steiniger - MediaMarktSaturn | Brand Growth Event 2022
Просмотров 3052 года назад
Henny Steiniger, Head of Customer Intelligence & Customer Experience at the MediaMarktSaturn Retail Group presents her session: How to use Moments of Truth & Sustainability as a superpower during the 2022 Brand Growth Event organised by DVJ Insights. The Ingredients for Brand Growth is a knowledge base for marketers and insights professionals. Brand Growth consists of annual qualitative intervi...
Arne De Keyser - EDHEC Business School | Brand Growth Event 2022
Просмотров 2532 года назад
Arne De Keyser, Associate Professor of Marketing at EDHEC Business School presents his session: The building blocks of the Moment of Truth during the 2022 Brand Growth Event organised by DVJ Insights. The Ingredients for Brand Growth is a knowledge base for marketers and insights professionals. Brand Growth consists of annual qualitative interviews with CMOs and CMIs from brands like Domino’s, ...
MRS Big Qual 2022: Improving measurement of free associations for consumer choice
Просмотров 282 года назад
Mark Vroegrijk, Senior Methodologist at DVJ Insights and Dr Alexander Meier, CEO of deepsight, explain how to improve the measurement of free associations during the MRS Big Qual Event 2022. Identifying the selection process within a product category is vital for marketers. When you know which characteristics of brands (and how) most influence consumer choice, you can respond tactically. Despit...
Strategien für effizientes Markenwachstum - DVJ Insights Vortrag Werbewirkungsgipfel 2021
Просмотров 1122 года назад
Auf der Suche nach Best Practices und Kriterien für erfolgreiches Markenwachstum, führt DVJ Insights jedes Jahr eine internationale Studie unter hunderten von Marketingentscheidern durch. Zusammen mit Beiersdorf und Tchibo präsentierten wir unsere Studienergebnisse rund um das Trendthema Data-Driven Decision Making auf dem Werbewirkungsgipfel 2021 in Frankfurt. Vortragende: Stephan Knaeble, Man...
planung&analyse Deeper Insights Days mit DVJ: Werbung, die nicht ankommt, kann nicht wirken
Просмотров 1402 года назад
Ob TV, Social Media, Internet, Radio oder auf der Straße - in unserem multimedialen Alltag meiden die meisten Menschen Werbung entweder bewusst oder unbewusst. Anhand von aktuellen TV-Spots stellt DVJ INSIGHTS vor, welche Werbung es schafft, zum Konsumenten durchzudringen und die Chance bekommt, der Marke zum Wachstum zu verhelfen. 00:00:10 Über DVJ Insights 00:05:40 DVJ Pretesting: Methodology...
Results Brand Growth Study & Round table discussion | Brand Growth Digital 2020
Просмотров 2103 года назад
Results Brand Growth Study & Round table discussion | Brand Growth Digital 2020
Les Binet | Brand Growth Digital 2020
Просмотров 1,7 тыс.3 года назад
Les Binet | Brand Growth Digital 2020
Mark Ritson | Brand Growth Digital 2020
Просмотров 8 тыс.3 года назад
Mark Ritson | Brand Growth Digital 2020
Prof. Dr Jaap Wieringa - University of Groningen | Brand Growth Event 2021
Просмотров 1783 года назад
Prof. Dr Jaap Wieringa - University of Groningen | Brand Growth Event 2021
Pat Nestor and Nicky Claeys - Domino's | Brand Growth Event 2021
Просмотров 2213 года назад
Pat Nestor and Nicky Claeys - Domino's | Brand Growth Event 2021
Jori van de Spijker - Brand Growth Study | Brand Growth Event 2021
Просмотров 713 года назад
Jori van de Spijker - Brand Growth Study | Brand Growth Event 2021
Konstanze Fichtner - Facebook | Brand Growth Event 2021
Просмотров 773 года назад
Konstanze Fichtner - Facebook | Brand Growth Event 2021
Reality Analytics - Are you ready for the next step in tracking?
Просмотров 513 года назад
Reality Analytics - Are you ready for the next step in tracking?
DVJ Insights - The marketing research and analytics agency for brand growth
Просмотров 2893 года назад
DVJ Insights - The marketing research and analytics agency for brand growth
nice
Vyborne strucne vsetko potrebne
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þrðmð§m 😴
Yeah I like the way u think boss some people don't even use Branding lol I'm been learning Marketing for about 2 years now and love how you explain how business works thanx
For the video game company that requires a high-level PC... Co-market with the makers of the PC and their retail partners. Use their media buys as a multiplier. Win-win-win. "You can only play "War Game" if you have the right rig. Buy your (make, model) today at (name of retailer).
70% of advertising impact is the content 30% can be accounted for by the media that carries it. (Marketing Week study on Effectiveness) Share of mind is more important than share of voice and the two do not always correlate. If your creative is weak and does not cut through it does not matter how much you invest “Nobody counts the number of ads you run; they just remember the impression you make.” -William Bernbach