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This is really insight full about the perspective of quick commerce revolution and way forward along with the challenges of FMCG brands, getting hammered in traditional distribution channels, and evolution of Retail Distribution.

Mr. Vikas Sunkad shares his deep insights out of his long experience with market leaders, globally. Since RUclips is limited by the duration. It covers the issues extensively at seemingly higher altitudes, extensively. I'm sure, he can help on very specific challenges! 👍 Santhosh Venkatesh does a great job by raising the right questions to deliver more value in the limited time available.

only theory no practical scenarios good management word like pain points, startups , focusing, challenges, disruptions etc not learning anything

mamas is psonser looks like there are plenty of products and brands can talk as example small and big hope you agree on this point

all good learning in podcast , but India still is sellers market not Buyers market in retail or e commerce, please talk about new start up has to go through registration of SKUs , Display merchandising charges from retailer , total nos of stores modern trade, A,B,C class , chain of outlets, credit issues no one talks coke or levers distribution partners turnover is very high what are the reason for that request you to cover problems on ground

No body really wants to understand the customer nowdyas, these companies want fast results , leads numbers without really doing the ground work or actually understanding the pain points of buyer which the business can solve, this is a long term game of consistency and perseverance.

Most of the start ups nowdays unfortunately seems to have got all the wrong KPIs to evaluate success, the sales team need to have this type of research intensive analysis in place first, this was an eye opening session ... cheers, looking forward to more such episodes

I love these interview series..thanks both!! Very insightful.

Thanks for these insights, awareness is key for brands esp new ones.

Superb insights and tips. Thank you Santhosh and Gowtham

"promosm"