In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state of California to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She opens up about her transition from government work to marketing, where she found her true calling in connecting people, ideas, and resources. Sheila also dives into the unique challenges and opportunities of working in small teams, the importance of event marketing, and how branding reflects a company’s energy. This episode is packed...