Brian Cugelman
Brian Cugelman
  • Видео 16
  • Просмотров 9 246
Psychology of Flattery in UXD
Flattery works like a charm-even in websites, apps, and ads. This video covers how product designers use flattery and examines its unexpected psychological impact.
Even when users know that products are lying, flattery works. But if it’s too insincere, users may feel manipulated, which may cause more harm than good.
In this video, we'll discuss the psychology of flattery and explore how to use it with integrity from a behavioral science perspective.
⏱️TOPICS
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0:29 Intro
1:18 What is flattery
2:48 Examples of flattery in digital products
6:12 The science of flattery
9:19 Using flattery with integrity
11:55 Final advice
🗨️STAY IN-TOUCH
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Просмотров: 157

Видео

Do You Know The 5 Color Wheels?
Просмотров 99910 месяцев назад
Color theory is hard to apply if you don't know which color wheel you're using. And depending on your project, some color wheels will be more helpful than others. In this video, I'll help you understand some of the major differences between color wheels. This will give you insight into which wheel you're using, which you need, and help you understand some of the pros and cons of different wheel...
Theory vs Practice Tension in Applied Behavioral Science
Просмотров 9610 месяцев назад
In this video, I discuss the historical challenges in applied behavioral science, particularly when it comes to bridging the gap between theoretical strategies and practical applications. Back then, behavioral scientists struggled to translate their strategies into real-world projects. This often led to friction with creative professionals who would translate principles they didn't always under...
Light drives color psychology
Просмотров 155Год назад
This introductory lesson aims to get you thinking about the diversity of light. Light not only produces colors but also warms us, provides food for plants, and can cause diseases or help us stay healthy. For color psychology, the light entering a glass prism is more relevant than the hues that emerge on the other side. Our entire biosphere has evolved under the sun's influence for approximately...
Behavioral models in Brian's color psychology class
Просмотров 258Год назад
In this video, I’ll cover the major behavior change models for our upcoming lessons on color psychology. Chapters 0:00 Introduction 0:23 Interactive behavior change model 1:08 Emotion-behavior model 7:19 Motivational pyramid 7:49 Cugelman Emotion Map 5.0 8:52 Cugelman Emotional Quadrants Models covered: The Interactive Behavior Change Model: We start with an introduction to this comprehensive b...
The Behavioral Design Process
Просмотров 508Год назад
In this video, I'll cover the applied behavioral design process that we'll discuss during the color psychology class. This is a project approach for science-inspired digital products and campaigns. It's a generic behavioral science process compatible with modern prototyping approaches like the Lean Startup, Design Sprints, and Design Thinking. In this video, I introduce you to the Applied Behav...
Behavioral Design Color System
Просмотров 283Год назад
In this video, we're going to talk about the behavioral design color system. The color system helps you understand how colors affect our emotions and behaviors. Then it helps you in researching and building digital products & campaigns. I won’t cover specific applications yet. My goal is to equip you with the knowledge you need to comprehend and utilize this new suite of tools, and to follow th...
Using Color for Strategic Design - 8 Goals
Просмотров 220Год назад
This video covers eight interactive design challenges where color psychology can make a big difference. Drawing inspiration from the wisdom of Miyamoto Musashi, my favorite Samurai Warrior, we will explore eight design challenges we often need to achieve when building digital products, campaigns, and more. When possible, we'll aim to achieve design goals in these eight categories, most of the t...
Color Psychology for UX & Behavioral Design (Course running May-Aug 2023)
Просмотров 1 тыс.Год назад
Here’s an overview of my 12-week course on the psychology and neuroscience of color, for UX, interactive & behavioral design. The LIVE tutorials run from May to August 2023. Here’s the content: 0:00 Intro 0:30 Class overview 0:43 (1) Behavioral design & the color psychology toolkit 0:56 (2) Light and color physics made simple 1:09 (3) Color systems & technology 1:33 (4) Accessible and healthy c...
Epistemology Map - Your Philosophy of Reality for Neurotech & Research
Просмотров 467Год назад
Ready to discover how people understand reality? Join me on a fun lesson about the different philosophies of reality (epistemologies), that explain different scientific assumptions, and possibly the key to unlocking how we solve the biggest problems in science, what is real, how consciousness arises, and what it will take to fuse our organic with digital neurons. Bookmarks: 0:00 Intro 0:30 Over...
Understand Models & Theories in Behavioral Science
Просмотров 1,7 тыс.Год назад
Confused about the differences between scientific theories, frameworks, and models? In this video, we'll clear up the confusion by going over a great model of scientific models, then go over several frameworks used in the behavioural sciences and try to classify them together. We’ll look at how people use conceptual frameworks to build behavioral interventions, explain how the human mind works,...
Behavioral Design Psychology for UX Designers
Просмотров 2 тыс.2 года назад
Behavioral Design Psychology for UX Designers
Behavioral Design Ethics (The Legal-Moral Matrix)
Просмотров 4885 лет назад
Behavioral Design Ethics (The Legal-Moral Matrix)

Комментарии

  • @hexogramd8430
    @hexogramd8430 4 месяца назад

    This was a fantastic video! very precise and well spoken. Thank you very much!

  • @feynthefallen
    @feynthefallen 9 месяцев назад

    Gave me some interesting ideas. Right now I work in a highly professional environment where those concepts would be inappropriate, but next time I work in customer engagement, I'll definitely give the concept a try

    • @behavioraldesign
      @behavioraldesign 9 месяцев назад

      The full video covers how to benefit from this in an authentic way, which is more about polite language and timing complements so they are true. Sometimes it's more about the editorial tone.

  • @JillRhoads
    @JillRhoads 9 месяцев назад

    I love this idea when I see small signs IRL! It's a great idea and makes me feel better for no good reason. The best type of flattery is to reinforce good behaviours.

    • @behavioraldesign
      @behavioraldesign 9 месяцев назад

      Absolutley. The surreal thing about the study, is that fake complement work. So why not use them strategically, to make achievements feel better. I was worried that the point was not expressed clearly, so great to see it made sense.

  • @gejo407
    @gejo407 9 месяцев назад

    cracked me up! great mix of humor and science. Great as always.

    • @behavioraldesign
      @behavioraldesign 9 месяцев назад

      This one was hard to NOT be too cheesey.

  • @gkerr
    @gkerr 10 месяцев назад

    This was great!

  • @behavioraldesign
    @behavioraldesign 10 месяцев назад

    I know this is too technical for some. BUT, this is a stepping stone to actually understanding color psychology. The crowd-pleasing content will come after we cover the foundations, and I hone my RUclips video production skills.

  • @ArupKarmakar98
    @ArupKarmakar98 11 месяцев назад

    I have arrived on your channel today and its really commendable that you are giving so much in depth info irrespective of the views. As a ux designer, I think this is already a very niche topic and to have more engagement you can combine you knowledge with some real product example like "how air bnb is using these behavioral models". Kudos to great work!! ❤

    • @behavioraldesign
      @behavioraldesign 11 месяцев назад

      Thanks for the good vibes and recommendations. I'm about 60% through the rewrite of my book on this subject, and I'll start sharing the content as it gets closer. I have a dilemma of case studies going out of fashion in a few years, so it's always a dilemma of how to help people see the principles and avoid the problem of using examples that sabotage your content in a few years.

  • @findandobserve
    @findandobserve Год назад

    I’ve been looking for this kind of structural information FOREVER. Thank you.

    • @behavioraldesign
      @behavioraldesign 10 месяцев назад

      The paper's also great. I hope this clears a few things up.

  • @ErinNomiyama
    @ErinNomiyama Год назад

    I just registered but I'm coming in part way through the course. Is there a way to see the previous weeks lessons?

    • @behavioraldesign
      @behavioraldesign Год назад

      Not the live sessions. As they're live. However, I'm behind the production schedule so instead, we're shifting to traditional lessons in the tutorials with the uber-edited versions rolling out on a slower schedule in RUclips. So they'll trickle out here.

  • @Apprentice_life
    @Apprentice_life Год назад

    I like this guy yet what? Vid too short?

    • @behavioraldesign
      @behavioraldesign Год назад

      This is the module intro only. Lessons on blackbody radiation, electromagnetic energy, etc... now being finalized.

  • @behavioraldesign
    @behavioraldesign Год назад

    Based on the question about energy and light, I added an explanation of how energy is applied to brightness, color temperature, and the standard hue-based color spectrum. Thanks for the question, as it helped me see that this is a point of confusion, that I need to sort out.

  • @Debs_BR
    @Debs_BR Год назад

    Very helpful and well explained, thank you. Especially important to a colour psychology newbie like me!

    • @behavioraldesign
      @behavioraldesign Год назад

      Thanks Debs. This is just the start, and hopefully, the system will help you go much faster.

  • @federicoperin4161
    @federicoperin4161 Год назад

    Many color consultants (IACC) use Mahnke's pyramid to explain the effects of color: a pyramid where the biological reactions to a chromatic stimulus take first place in the chromatic experience, followed by the perceptions of the collective unconscious, to arrive at associations of ideas and colors. Such a hierarchy is illusory, an invention in the style of Maslow's pyramid of needs. What do you think about it?

    • @behavioraldesign
      @behavioraldesign Год назад

      Hey @federicoperin4161. From my experience, psychological models for practice are usually truthful enough to be helpful, even if they distror the science a bit. Typically, they prioritize simplicity over accuracy. I sort of like it, but I find the concepts messy. I'm using some similar approaches, but I'll keep the concepts more closely aligned with neuroscience and behavioral design. Popular biological models get over used for years, even when there's better science to inspire practice. They still teach Maslow in many universities, though there are better motivational models today. I stopped using Maslow's pyramid a few years back, in favor of a neurobiologically based variation that fits with the same motivational systems of mamals in general: Kenrick, D.T., Griskevicius, V., Neuberg, S.L., & Schaller, M. (2010). Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations. Perspectives on Psychological Science, 5, 292-314. However, I discovered that the color associations are light based (not hue per se), but present a shocking systematic pattern when structured by those motivational levels. So I think that framework is onto somethiing. I don't want to sound arrogant, but I believe that I've nailed in far more detail. I like their general direction, but as I'll show, there's a stronger pattern, better tied to the science.

  • @agnieszkaewaolszewska
    @agnieszkaewaolszewska Год назад

    I can't find any lessons for free.

    • @behavioraldesign
      @behavioraldesign Год назад

      I'm rolling out the video lessons here on RUclips, over the next few months. You can join the tutorials at no cost. We voted to add an extra class. so I'm adding a slightly updated schedule in a day or two. Here's the class: www.behavioraldesign.academy/color-psychology/color-psychology-for-ux-behavioral-design

    • @VaishaliVijaybabu
      @VaishaliVijaybabu 3 месяца назад

      Hi! I can’t find any videos on RUclips! Please let me know if you have it uploaded somewhere 😊

  • @behavioraldesign
    @behavioraldesign Год назад

    Quick update. I'm adding a few extensions to the color toolkit, which we're uploading tonight then rolling with the first batch of videos on Friday.

  • @JuanJesúsMillo
    @JuanJesúsMillo Год назад

    Thank you so much!!! When the first call will be out on RUclips?

  • @behavioraldesign
    @behavioraldesign Год назад

    Some people were blocked by Zoom, so we just relaxed Zoom's security settings. Sorry about that. If it still nags you, you may need to log into Zoom. www.behavioraldesign.academy/color-psychology/color-psychology-for-ux-behavioral-design

    • @bebsification
      @bebsification Год назад

      Are you going to share it on RUclips? I thought it was on RUclips not on zoom. Just realised it was zoom. 😢😭

    • @behavioraldesign
      @behavioraldesign Год назад

      @@bebsification It's actually mixed across multiple platforms. The more serous lessons in RUclips, with interactive group learning in Zoom, and updates in my school's LinkeIn page. Sorry if it's confusing, but as an experimental free class, it made sense to split it into different platforms.

    • @bebsification
      @bebsification Год назад

      @@behavioraldesign that is fine I just dont want to mix, I have added to the calendar now I really want to watch the first class, looking forward

  • @rolandster2009
    @rolandster2009 Год назад

    Alerting my Digital UX friends about this.

    • @behavioraldesign
      @behavioraldesign Год назад

      Nice to hear from you. This is my hottest UX content, so I'm sure they'll enjoy it.

  • @bebsification
    @bebsification Год назад

    This is amazing. Just signed up. 🎉 Thanks

  • @222radar
    @222radar Год назад

    Wow, Brian! This is incredible!

    • @brian-classic
      @brian-classic Год назад

      Thanks for the good vibes. It should be a fun term.

  • @FoxyMemo
    @FoxyMemo Год назад

    Be seeing you! This is awesome content. Will those topics be included in your course?

    • @behavioraldesign
      @behavioraldesign Год назад

      I'm playing with academic content that is usually to geeky for most of my private academy students. But this is something we'd cover in a university level research methods class-but usually, not in a fun way like this.

  • @FoxyMemo
    @FoxyMemo Год назад

    Finally, you are on RUclips! 😄

    • @behavioraldesign
      @behavioraldesign Год назад

      I just had my RUclips awakening. I've decided to go whole-hog. Hope you're doing well.

  • @macuriels
    @macuriels Год назад

    Great content, just subscribed! Also loved the narrative and the production

    • @behavioraldesign
      @behavioraldesign Год назад

      Thanks for the kind words. That inspires me to make more.

  • @BrokenRecord-i7q
    @BrokenRecord-i7q Год назад

    I shifted to tech from social sciences and got even more confused

    • @behavioraldesign
      @behavioraldesign Год назад

      Sometimes it's a matter of trying different techie work, and seeing which resonates with your past.

  • @annab3184
    @annab3184 2 года назад

    Great stuff, hope you'll make another video someday!

    • @behavioraldesign
      @behavioraldesign Год назад

      Rather than putting out a few videos, I'm launching a UX-friendly course on color psychology. Thanks for the good vibes.