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@@GreenBeanBuddy Hey! Get access by joining our new telegram group, introduce yourself, what resource you want, and I’ll shoot it over! Here’s the link to join! t.me/+SBaATw2skCJmZmMx

@@ArturMacGoogleAdsMetaAds expired... could you resend

Hello! The link to the script & google sheet template is available in our exclusive Telegram Group where we discuss advanced strategies! Here's the link: t.me/+SBaATw2skCJmZmMx

Yes, you need to move back to having the conversion goal. The idea is that once you have the campaign optimized set it to Maximize Conversions and test how it impacts the business.

@@ArturMacGoogleAdsMetaAds Wouldn't it be better to combine exact keywords and broad keywords within one campaign/ad group? The broad match keywords can then pick up the signals from the exact match keywords. I’m also struggling with finding the optimal structure, which is why I’m asking for clarification.

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I’m so happy to hear that!

Typically, you wanna have negatives in the broad campaign before you even launch it. And then set up cadence’s based off of the conversion volume on adding negatives that way you can make sure that you give time for the algorithm to work. I think there’s a lot of different things to consider when it comes to the last good campaign, what bidding strategies was using, what conversions volumes was it getting? I’d be curious also as to why that campaign was turned off. lots to consider, feel free to email me at artur@realgrowthpartner.com, and I’d be happy to answer some more specific questions in regards to your account.

Hey! For several accounts I put in a Max CPC on the max clicks campaign and it does extremely and more than breaks even. You just have to look at where the CPC go higher and you're getting a diminishing return.

@ Great, I ll try that. Thanks

Awesome!

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Yes, but the biggest issue with maximize clicks is that it typically starts off really strong and then gets broader. That’s why adding in negatives every hour is essential. There’s certain industries and services that do better with maximize clicks and keeping things on exact match only (no close variants) and then there are others that just perform better out of the gate with maximize conversions on broad. It’s dependent highly on if Google can predict the conversions or not. Is there decent search volume & are there other advertisers bidding on the same thing?

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Hello, I absolutely understand. Please email me at artur@realgrwothpartner.com and I will get that over to you!

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Hello Mark, do you know what the typical conversion lag is? Also, for increasing budget, what I recommend doing is as long as your getting good results add more budget to the broad campaign. Monitor if it’s spending its complete budget and as long as it’s getting you results then continue to increase. Once you can spend anymore start to increase the max clicks campaign. It’s likely that (if you’re not) adding in negatives every day to your maximize clicks campaign that increasing the budget made the search terms go more broad. That’s why I typically just focus my maximize clicks campaign on my keywords and have my negative script automatically exclude every other search term. This is so that it can stay focused on my chosen keywords. There’s a lot to unpack here but let me know if you have any further questions. If you want me to take a peak into the ad account and give more specific advice please let me know! You can email me at artur@realgrowthpartner.com

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@@UnchartedDiscoveries yup, duplicating the products has been around for a while! What’s more common is to do a non-brand and a branded optimized product feed, but what’s different about this strategy is the automated rules for the budget to keep the CPC’s lower and keep the bid aggressive plus focusing on the highest converting search terms.

@@ArturMacGoogleAdsMetaAds how do I get your instructions? ;)

Can you email me at artur@realgrowthpartner.com - I’d love to look at your store and merchant center account and get some more context on this.

@@tedsonnenschein9633 - Hello, the link to the PDF (Feeder Strategy PDF) is available in our exclusive Telegram Group where we discuss advanced strategies! Here's the link: t.me/+SBaATw2skCJmZmMx

This is a great question. It depends on Budget primarily when it comes to segmentation. If this has account history and conversions I might encourage possibly splitting it up between best sellers and everything else (including the best sellers). That way you can put 80% of your budget towards your winning products and then test out the remaining products with a safe budget. For really getting specific with keywords and negatives, you could do multiple ad groups but Google will mostly likely spend more of its spend towards 1 of those 3 ad groups. This seems like something that can work for sure on Google, but it may even work better on Meta due to the personalization and seasonality piece of it as well. It may also not be as saturated on Meta. Have you tried advertising on Meta? Send me an email about your business, I’d love to give more specific advice about your business! I don’t love giving out generic advice! Every business needs a unique approach that’s going to work best for them!

@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?

Hi, I typically use maximize clicks for the feeder search campaign. If I have a couple winners search terms I’ll go to manual CPC if I need more control. Sometimes I’ve even used maximize conversions if the situation calls for it, but it’s mostly maximize clicks. For shopping campaigns I’ll use either maximize clicks or a low tROAS depending on the situation.

Yes, so this strategy is typically for accounts that are having difficulty scaling. For new accounts, it's highly dependent on the specific industry and business. This one works well for certain businesses: ruclips.net/video/uNAq9MtKT08/видео.htmlsi=asAScWplgXZIiyS8 If you want some more specific advice, based on your specific business and industry, email me at artur@realgrowthpartner.com and I'd be happy to provide specific recommendations.

Hello Andreas, the link is available in our exclusive Telegram Group where we discuss advanced strategies! Here's the link: t.me/+SBaATw2skCJmZmMx

What you would do is indicate what search terms you want your campaigns to focus on in the google sheet then it would negate everything else including competitor search terms. Please reach out if you have any questions or want some suggestions for your ad account: artur@realgrowthpartner.com

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Hello! The link to the complete Audit + Set-Up of a live account is available in our exclusive Telegram Group where we discuss advanced strategies! Here's the link: t.me/+SBaATw2skCJmZmMx

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Great question! It’s “nice” if you can get the budget to that level but not necessary at all. I’ve got campaigns spending $35 a day on tCPA’s of $150 and it’s achieving $60 leads. That’s just one example. I’ve got other campaigns spending $100 per day with tCPA targets of $2000 achieving $400 leads. I also have campaigns spending multiple $1,000’s a day with targets set at $50-$100. Those campaigns learn much faster. Just make sure that when you have small budgets you give it the appropriate amount of time to learn. More budget means faster optimization. That’s really the biggest principle, which means especially for smaller budgets you want to let it breathe and not make changes for a while. Any change you make to campaigns will give Google another thing to test and learn instead of optimizing it tests. Also, take what a Google rep says with a grain of salt. They are basically sales people put there to make you spend more.

Hello Mark, there’s so many variables that it can be different for every unique situation. Most people say that you need to have 15-30 conversions before you use smart bidding strategies, but I’ve seen it work out of the gate with no conversion or account data at all. Could you specify what you mean by the second question of “how do you start your campaign?”

@@ArturMacGoogleAdsMetaAdsI mean a brand new campaign without data?

@@ArturMacGoogleAdsMetaAdsI mean a brand new campaign?

Hello Mark, the link to the PDF (Feeder Strategy PDF) with the Columns is available in our exclusive Telegram Group where we discuss advanced strategies! Here's the link: t.me/+SBaATw2skCJmZmMx