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Stop buying them for 1 year and prices will crash

Funny man. China slowing down? Have you been to China in the past 12 months. Oh you didn't know you can enter China without a visa for 2 weeks? These are obvious there are so so many things you don't know. 😂😂😂

new vp[global marketing]...gift,prize 100 set natural&labgown for his family,honesty,loyality&top employee prize....thanks..Ld+Symon.Chairperson,3Princess Diamond&Platinum Group global inc,England&associates companies&countries.11+1+25.7:11d ETS.

appointed Vice president[Marketing], alister cook,president&ceo,3princess diamond&paltinum group global inc,england&others including botswana.. 11+1+25.

looks like a rough 2025 ahead... lots of rough out there

Thanks Avi. That sums up 2024 in a nutshell and is a great overview of the year. Let's hope we all have a better 2025 with a greater understanding of the challenges that lay ahead.

Enjoyed your analysis. Thank you, Avi

Great insights, Avi! Your analysis of the natural diamond market is always spot-on and deeply appreciated. Keep up the excellent work!

I think Israelis need to question actual faith. Their end is near. Medical insurance issues. Diamond issues. Etc etc.

The global natural diamond industry has been devastated by its cousin lab diamond. The same thing will happen to high priced EV's now sold in America if the US government backs off Chinese EV's being Tariffed to death. US consumers deserve a reasonably priced EV market as so does our planet.

So, what do you think it means that CEO Gina Drosos is leaving... along with some other higher ups, like Oded Edelman and Mary Liz Finn? Abandoning ship? Could the favorable treatment large companies received as a result of the Trump admin be coming to an end and they don't believe the Republicans will win this election to keep it going?

I guess I don't understand WHY there needs to be a push for natural diamonds. Stop messing up the ground, water, and air and grow them in the lab. Or... if what rumor/myth/legend says is true... release them from the vaults. There is so much mark-up in jewelry and so much of it is so poorly made.

This will help bring DeBeers back to the American market

Who will be doing the diamond cutting for this program?

A woeful effort - hopeless - will have absolutely no positive effect

Too yesteryear; too copycat; too bad. This long-form spot tries to speak to multi ethnic couples (with an obvious attempt to win back a warning Asian marital diamond population). A misguided media effort attempts to embrace a multicultural psychographic but missed that mark. Multicultural must include the LGBTQ community. Minus a debatable, blink and you'll miss it car couple scene, there is no representation of this important buying group. Also, the life journey theme of finding your soulmate doesn't magically connect people within the "perfect" age range that De Beers and Signet force, and modern couples come from a multitude of economical and eco-minded backgrounds- these critical components are also missing. The majority of media buys will probably utilize the :30 and :15 edited options of the industry promoted :90 version, which only reinforce the lack of each aforementioned issue. Finally, whatever time signature spot viewers may see, any emotional connectivity aligned with Natural Diamond attributes are also missing, so one could end this commercial with any laboratory-grown diamond "brand" and the result would be equally lackluster.

Could it be that Jewelry fashions at present has very few diamonds so there for less polish sales .

Excellent Avi! Spot on. And so wide ranging. Your knowledge and ability to communicate it - is superb.

Come on Avi - we all know that these ‘initiatives’ will have little to no effect.

At this stage the only story in town is LGD and it’s serious negative effects on demand for natural rough.

An urgency, indeed.

Insightful as ever Avron! Are gonna be buying a a nice diamond ring yourself this holiday season?😉

No. Lab grown diamonds have become very popular and mainstream. And with this global inflation and struggling global economy, no way.

Very very interesting Avron 🙌 keep up the good work

Wow, how is that even possible!

Very informative, thx Avi!

Diamonds are just products of advertising hype - think Frances Gerety's "A Diamond is Forever" slogan - with prices artificially hiked by a cartel which strictly controls and limits their supply. I would rather buy a moissanite any time and am glad to hear more people are waking from the insidious spell of spin doctors.

NATURAL DIAMOND IS NOT AN INVESTMENT BUT A FAKE RARITY BECAUSE DIAMONDS ARE COMMON. TRY SELLING YOUR DIAMOND AND YOU WILL LOSE A TONNE OF MONEY FROM THE PURCHASED PRICE.

True. Diamond is worthless, it is nothing but a perception. Also true, USD is worthless, and it is a fact, not perception

the west love for diamond is establish after generation of marketing, there is no such organised marketing by jewellers in China. since chinese jewellers don't own big diamond mines, is it rational to expect them to push the sale of diamond as heavily? it really depend on how much profit they can make of diamond compare to other rock.

Well done Avi! Keep em coming.

Hello

Agree with everything you said Avi - in addition, demand for rough has been very severely dented by lab grown - so the rough market could return to equilibrium but at a much lower level of rough sales

No mention of how the growing popularity of lab diamonds is having a direct effect on DeBeers oversupply. 💎

Gracias por la presentación.

Hllo sir where r you from I from nepal well come to nepal

Mera paas daimond hai white daimond and black daimond

My daumond here nepal well come bro

@Avi Kravitz wonderful first review on Lucara and its latest find. Please continue this narrative on further developments on this find, as they develop

You're not wrong! I mentioned similar points in my Rapaport podcast a few weeks back.

Points well made. You are missing a big one. Huge inventories of polished, ever growing, being recycled.

Very good analysis of the supply and demand trends of 2023 Avi. An important factor to consider is the drop in demand from China, and its impact on the supply drop.

Consumer demand for diamond is dropping

Spot on Avi. I thought we were almost through this crash in the diamond market but will all the reports I am seeing we have not yet hit bottom. Lab growns have taken a pretty big market share. I believe more than expected by many in the trade.

Yea, THEY ALLOWED WHITE S. AFRICAN NATURAL & LAB in the same room. Derrasonnated.

@AviKrawitz you've emphsised on a critically important partnership for natural diamonds. Enjoy listening to your regular bite-sized updates

Avi, Greetings from London, United Kingdom 🇬🇧🇬🇧. As an Anglo Shareholder - I appreciate your synopsis. I too hope an IPO will be Anglo’s preferred exit strategy…. …..keep up the great work 😆😆👍🏻👍🏻

👏🏼

Natural diamonds are on life support. This is their last-ditch effort to try and revive the natural diamond market. I don’t blame them for trying. However, I don’t believe it will work. I think we will continue to see the popularity of natural diamonds decline while the popularity of lab grown diamonds increases. The concept is simple: You can get a lab grown diamond, which is a REAL diamond, that is significantly larger, significantly better color & clarity, and significantly less expensive.

Always on the top of the game. thank you, Avi, for making these videos. Keep it up.