- Видео 24
- Просмотров 39 076
Alessandro De Zanche
Великобритания
Добавлен 5 апр 2024
Conversations and opinions on media monetization and digital advertising.
Creating Impactful Virtual World Experiences for Media and Consumer Brands
As brands explore immersive experiences to engage audiences, Craig Tattersall, Gaming Strategy Director at GEEIQ ('geek'), discusses with ADZ the transformative role of virtual worlds in modern marketing and advertising and shares actionable strategies to help media and consumer brands build successful virtual world experiences.
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: www.linkedin.com/in/dezanche/
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: www.notjustadz.com...
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: www.linkedin.com/in/dezanche/
Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: www.notjustadz.com...
Просмотров: 2 652
Видео
Transforming Media Monetization with AI
Просмотров 4,4 тыс.14 дней назад
How AI agents are reshaping media and artificial intelligence can be used in audience and content monetization strategies. Rishabh Lohia is the COO and co-founder of Bridged Media, a company developing AI agents and solutions for content-driven businesses. Rishabh Lohia on LinkedIn: www.linkedin.com/in/rishabhlohia/ ADZ is a monetization consultant with 20 years at the intersection of media, ad...
The Myths and Realities of Programmatic Advertising
Просмотров 5 тыс.21 день назад
Programmatic advertising promised one-to-one audience targeting and efficiency, but has it delivered? This episode's guest, industry leader and adtech advisor Tom Triscari discuss its challenges, from bots to viewability standards, and explore solutions for advertisers and media owners. Tom Triscari's Open Web Market Sizing: triscari.substack.com/p/91-open-web-market-sizing ADZ is a monetizatio...
Monetizing Apple News: Strategies for Media Brands
Просмотров 902Месяц назад
Explore the strategies for succeeding on Apple News and Apple News , from optimizing content for engagement, to leveraging Apple’s tools for monetization. Featuring expert insights from Kieran Delaney, CEO at FlatPlan (flatplan.io). Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: www.notjustadz.com Alessandro De Zanc...
Contextual Advertising: How to Drive Brand Safety and Brand Suitability in Media Environments
Просмотров 4 тыс.Месяц назад
How can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best practices to escape the Made for Advertising (MFA) trap. Subscribe to the "not just ADZ" newsletter for inde...
Tech Innovation and the Convergence of Sports, Media and Advertising
Просмотров 5 тыс.Месяц назад
In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. The rise of generative AI in sports content opens up custom, scalable experiences that engage ...
Will Privacy Certification Lead to a More Transparent Digital Advertising Technology Sector?
Просмотров 894Месяц назад
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The founder, Mattia Fosci, takes ADZ through the background...
Open Web's Interoperability and Identity with The Trade Desk's Stuart Colman
Просмотров 5 тыс.2 месяца назад
Stuart Colman, Senior Director of European Identity at The Trade Desk, discusses the role of identity in digital advertising and its evolution from cookies to persistent advertising IDs. In conversation with Alessandro De Zanche, they explore the media owners' perspective, the challenges of authentication rates when comparing the open web to walled gardens, and the strategic approach media comp...
An Investor’s Guide to Succeeding in the Media Business
Просмотров 8362 месяца назад
Investor Turi Munthe breaks down what makes a media company investable and sustainable. From aligning with investor expectations to maximizing revenue streams, he shares tips for media founders to scale and succeed. Discover how to navigate GenAI, media business models, and the key role audience connection plays in success. Turi Munthe on Wikipedia: en.wikipedia.org/wiki/Turi_Munthe Alessandro ...
Strategies for Media Brands: Building a Long-Term Monetization Framework
Просмотров 1,5 тыс.2 месяца назад
Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100 media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach. Chapters 00:00 Intro 04:04 Strategic transformation: steps 09:16 Can different media brands collaborate and thrive? 10:42 “The...
Funding Disinformation While Quality News Media Struggles: The Paradox of Programmatic Advertising
Просмотров 6182 месяца назад
Augustine Fou, a cybersecurity and ad fraud expert, shares his journey in the digital advertising industry, explaining how ad fraud and bad-practices are funding misinformation and disinformation online, directly threatening society and, indirectly, the self-sustainability of quality news media companies. He walks through the last 15 years of digital advertising history, explaining how it becam...
Media Under Siege: Advertising Budgets Must Be Deserved // Brian Morrissey - ADZ
Просмотров 1,5 тыс.3 месяца назад
Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also refl...
Adapt to Thrive: Mastering Change in the AI Era
Просмотров 7773 месяца назад
In this episode of Not Just ADZ, Alessandro De Zanche interviews Ann Riley, a certified adaptability coach, about the importance of adaptability in the digital media and advertising industry. They discuss topics such as mental flexibility, embracing new ideas, creative problem solving, effective collaboration, adapting to change, and continuous learning. Ann explains the Adaptability Framework,...
The Sun MD: In Digital Advertising “Less is More” and Experimenting is Key for Success
Просмотров 1,2 тыс.4 месяца назад
In this episode, Ben Walmsley, The Sun Managing Director and former Commercial Director of News UK / News Corp, discusses the monetisation strategy of a media brand. The conversation touches several key topics: - Internal alignment and a focus on digital transformation that can help media brands become more flexible and innovative. - Reducing ad load and improving the quality of ads can enhance...
Allison Schiff: too many ad tech and media execs wear a mask when talking on record
Просмотров 1,4 тыс.5 месяцев назад
NOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie. In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of t...
Media vs. Generative AI: Opportunities and Challenges
Просмотров 8425 месяцев назад
Media vs. Generative AI: Opportunities and Challenges
Google turning 3rd party cookies off: how will advertising work? Publisher IDs vs ID Res Providers
Просмотров 125 месяцев назад
Google turning 3rd party cookies off: how will advertising work? Publisher IDs vs ID Res Providers
The power of media alliances and premium advertising environments
Просмотров 1,4 тыс.6 месяцев назад
The power of media alliances and premium advertising environments
Expertise vs. Leadership: what is more important in building a media brand?
Просмотров 26 месяцев назад
Expertise vs. Leadership: what is more important in building a media brand?
How we approached the "Future of Work" editorial proposition.
Просмотров 46 месяцев назад
How we approached the "Future of Work" editorial proposition.
How we built a media brand from scratch
Просмотров 56 месяцев назад
How we built a media brand from scratch
Building a media brand from scratch. The Future of Work. Managing a remote newsroom.
Просмотров 2126 месяцев назад
Building a media brand from scratch. The Future of Work. Managing a remote newsroom.
Thanks for the great conversation, Alessandro. 45% of CEOs think their company won't be viable in the next 10 years if they stay on the same path (PWC). I'm sure that figure is similar - if not higher in the adtech and media business. Adaptability is key, therefore, for leaders and teams to create change in their organisation while dealing with external uncertainties.
Thank you, Ann! It was a very relevant discussion for an industry which is going through an incredible amount of change and especially uncertainty.