Opeyemi Olugbemiro
Opeyemi Olugbemiro
  • Видео 27
  • Просмотров 14 313
Have You Set up Your Brand & Comms Team to Win?
It is easy to see companies struggling to get their comms and marketing teams right.
Like every now and then, there is a vacancy, or the internal team is just holding a brief for a vacancy to be filled.
In another situation, the brands and companies are killing it with their brand and comms team, and there is some form of alignment across the board, and the brand is supporting revenue drive from time to time.
This video spotlights an underlying factor that can improve things, and I hope you enjoy it.
#branding #marketing #startupsuccess
Chapters
01:00 Introduction.
03:37 There is no sense of ownership or autonomy for the team.
04:10 No Brand Guidelines
04:50 Non-alignment between the brand ...
Просмотров: 69

Видео

You don't need a logo
Просмотров 54121 день назад
You don't always have to wait for your logo to get ready to start building your brand. Because the visuals will remind people of an experience, sometimes, it pays to make that equity before locking down what you will look like. This is nuanced and not for everybody, but you should watch to find out. Introduction: 00:00 First Start That Business: 02:10 Your Brand is not your logo: 02:30 Create t...
How are you building your career: Talent, Community or Clout?
Просмотров 144Месяц назад
Talent, Community, or Clout - which is the ultimate key to career success? Let’s break down these three elements and see how they can make or break your career. Stick around to find out which one you should be focusing on to reach your full potential. Instagram: o_gbemiro X: x.com/O_Gbemiro Hope you guys enjoy this one :)
How to Build a Successful Influencer Marketing Campaign
Просмотров 730Месяц назад
Are you finding it hard to get the most out of influencer marketing? This video introduces the SACT Framework, a simple strategy to maximize your ROI when working with influencers. SACT stands for: - Significance - Awareness - Conversion - Trust: Learn how to use SACT to choose the right influencers and track your results for a successful influencer marketing campaign. 01:00 Introduction 02:59 ...
The One Thing Nobody Tells You About Building a Brand (It's Not What You Think)
Просмотров 2192 месяца назад
Do you want to build a brand that truly resonates with your audience? You're not alone 😁. Many entrepreneurs focus on logos, colors, and taglines, but those are just the surface. In this eye-opening video, I share a few tips that most brand-building advice misses. 00:00 - Introduction 02:40 - Brand Building. 05:16 - How are you speaking with your customers 08:15 - Communication. 09:13 - How you...
Free Whatsapp Marketing Strategies That Really Work
Просмотров 4,1 тыс.2 месяца назад
Do you know that there are free strategies that you can implement to better reach and engage with a wider audience on WhatsApp? In this video, I share a few WhatsApp marketing strategies you can use to SKYROCKET your sales and grow your business in 2024! - Create high-converting broadcast messages to keep your contacts engaged. - Strategically use WhatsApp to tell a full story about your brand....
How to Set up Your Internal Commmunication Process.
Просмотров 1593 месяца назад
It’s easy to ignore setting up an internal communication process because some people get this even without knowing what it is. But some people also miss it, which has consequences on their operational efficiency. Before an internal issue becomes a news headline in the media, you should pay attention to some of the things spoken about in this video and the previous one. Introduction: 0:00- 4:31 ...
Fix Your Internal Communication Problems NOW (Before It's Too Late!)
Просмотров 1274 месяца назад
If you are struggling to align your team on goals, employee engagement, or even marketing vs. founder concerns 😂, one thing you can tweak to solve this could be your internal communications process. In this video, we'll dive deep into why internal communication is SO important and what happens when you neglect it. We'll uncover the possible costs of ignoring clear communication within your orga...
How to Make Customers Fall in Love With Your Product
Просмотров 2524 месяца назад
Nothing beats focusing on the right people when you are building a product or business. You know that great product, the one you poured your heart and soul into? Well, it's nothing without happy customers. In this video, we'll dive deep into why connecting with your users and truly caring about their experience is the key to building a product that thrives. We'll cover: * Why caring for your cu...
5 Major Career Lessons I learnt over the last few months.
Просмотров 2784 месяца назад
The last few months have been really intense and stressful, but if I were to choose again, I would most likely take a dive into the same experience. Maybe with some better learnings, though. I thought I would share some of the lessons I have learned and many other real stories that you may find useful. #Olusotan
The Value of Branding to Business Success with Temitope Alabi (CEO, Afriex)
Просмотров 779 месяцев назад
Globally, there is still a general misunderstanding regarding the value of branding for business success. While many founders are aware that no major company in the world today can thrive without a strong brand, conflicts often arise when they have to make decisions based on suggestions from their brand professionals within their organization. There is also a misconception that branding primari...
From Deep Africa to the World - Kitan David
Просмотров 28010 месяцев назад
I sat down with my friend, Kitan David, to discuss building from deep Africa to the world. We discussed: - Building Authenticity. - Building your brand. - Working with talent from underserved communities. And many more in between. I hop you enjoy this as much as I enjoyed having the conversation. Do Like, Subscribe, and Share this video! You can also: Follow me on Twitter: O_Gbemiro...
Building Emotional Connection with your Communities.
Просмотров 108Год назад
I grew up with many amazing childhood experiences from the Indomitable (indomie) to Cadbury Breakfast show, visiting Mr. Biggs because of Meatpie, superstrika and the games and a lot more. I see how those experiences left indelible marks on my mind for these brands to the point that I may still get a Dano Milk (another childhood love) if I get to a stores shelf and I am conflicted on which milk...
Give your personal brand a boost in 2023
Просмотров 128Год назад
*I was looking through videos I had not posted and just realized that I had one that should have gone out earlier in the year. #LatePost Building your personal brand is hard working! Sometimes, it is even easier to build for someone else than convert all the equity you have into goodwill. However, still, in the first few months of the year, this video contains some tips that can help you optimi...
5 Key things to help you become a better Brand Strategist
Просмотров 149Год назад
5 Key things to help you become a better Brand Strategist
Building Brands Through Storytelling {A Radio interview with Olusegun Seun on Smooth 91.1 FM}
Просмотров 173Год назад
Building Brands Through Storytelling {A Radio interview with Olusegun Seun on Smooth 91.1 FM}
My Dream Job as a Brand Strategist.
Просмотров 247Год назад
My Dream Job as a Brand Strategist.
Discussing Core Values with Victor Fatanmi (CEO/Managing Partner, FourthCanvas)
Просмотров 467Год назад
Discussing Core Values with Victor Fatanmi (CEO/Managing Partner, FourthCanvas)
5 Exciting Brand Communications Efforts out of Nigeria
Просмотров 2852 года назад
5 Exciting Brand Communications Efforts out of Nigeria
Can branding help you hack your Product Market Fit?
Просмотров 3232 года назад
Can branding help you hack your Product Market Fit?
How Understanding Brand Promise Can Radically Change your Business
Просмотров 3232 года назад
How Understanding Brand Promise Can Radically Change your Business
What is Brand Strategy?
Просмотров 3,8 тыс.2 года назад
What is Brand Strategy?
3 Tips That Can Help Your Brand Storytelling
Просмотров 2972 года назад
3 Tips That Can Help Your Brand Storytelling
Branding Misconceptions That You Should Know About.
Просмотров 4632 года назад
Branding Misconceptions That You Should Know About.
Should Nigerian Brands Invest in Creating Content About Their Products?
Просмотров 4002 года назад
Should Nigerian Brands Invest in Creating Content About Their Products?

Комментарии

  • @SenseiSTEM
    @SenseiSTEM 3 дня назад

    You really nailed it on the fact that all team members are harmonized on expectations and vision of a project. Another awesome and great content, big brother

  • @pro10x35
    @pro10x35 4 дня назад

    This is really educative. Having a team of people very clear on what matters, what qualifies and are all eager to work towards it is surely a path to great results.

  • @hafizhammed2272
    @hafizhammed2272 12 дней назад

    Insightful!

  • @nosaosas9601
    @nosaosas9601 21 день назад

    Thank you Ope

  • @Mista-AJ-01
    @Mista-AJ-01 21 день назад

    Well said!!

  • @thebrandfather.
    @thebrandfather. 24 дня назад

    👌🏾🔥

  • @chiemeziemakpagu8021
    @chiemeziemakpagu8021 Месяц назад

    Great thoughts

  • @olaadene
    @olaadene Месяц назад

    Thank you for sharing. I agree with your submission. Use what's mostly available to you where you are but don't lose track of substance (talent).

  • @olaadene
    @olaadene Месяц назад

    "Pursue excellence and success will chase you pants down." Fave line from 3 Idiots too and I still cry everytime I see it too. 😃😂

    • @ogbemiro
      @ogbemiro Месяц назад

      @@olaadene water will just be pouring 😂 Thank you for always listening.

  • @izujoyoma3771
    @izujoyoma3771 Месяц назад

    Your insight is appreciated sir. Thank you for being so genuine and authentic

  • @mofe_ade
    @mofe_ade Месяц назад

    This was really helpful for me Opeyemi as I find myself on different sides of the table. Thank you!

    • @ogbemiro
      @ogbemiro Месяц назад

      @@mofe_ade I am happy to read this. Please share too ❤️

  • @tejumadeolomola2627
    @tejumadeolomola2627 Месяц назад

    High quality. Thanks

  • @kunleAlimi
    @kunleAlimi Месяц назад

    Nice talk Gbemi. I just subscribed to your RUclips channel. Best Regards Dr Alimi

    • @ogbemiro
      @ogbemiro Месяц назад

      Uncle @@kunleAlimi❤️. So good to read from you. It’s just yesterday we were using your phone to browse the internet.

  • @pgphotography6346
    @pgphotography6346 2 месяца назад

    You're doing well 👏🏾

  • @victorobabtunde
    @victorobabtunde 2 месяца назад

    A very good watch.

  • @odeytheresa6514
    @odeytheresa6514 2 месяца назад

    This was a good watch especially the emphasis on how you treat people when there is a challenge with delivery. So good💯

  • @ifeoluwaijaola
    @ifeoluwaijaola 2 месяца назад

    Insightful!!!

  • @olufayotumilara2571
    @olufayotumilara2571 2 месяца назад

    This is so relatable,thank you

  • @adelekebabatunde8449
    @adelekebabatunde8449 2 месяца назад

    Even if you don't have a small business, you can use WhatsApp for your personal branding. When people view your status, what do they expect to see? Do you match that expectation?

    • @ogbemiro
      @ogbemiro 2 месяца назад

      Great Question!!!

  • @realtor__edward
    @realtor__edward 2 месяца назад

    Thank you for sharing.

  • @BunmiOladepo-ye4td
    @BunmiOladepo-ye4td 2 месяца назад

    Good idea 😜👍

  • @iredeadekunle2707
    @iredeadekunle2707 2 месяца назад

    I'm in that group of people who almost never view WhatsApp statuses lol. But I agree with you, WhatsApp is a great tool for creating a personal brand through storytelling, and especially for SMEs business owners (I will be sharing this video with the ones in my corner). Thank you for taking the time & efforts to share this Opeyemi!

  • @obeadetolani4435
    @obeadetolani4435 2 месяца назад

    Great 👏

  • @SenseiSTEM
    @SenseiSTEM 2 месяца назад

    Thanks for sharing this gem😊

  • @victorfatanmi2365
    @victorfatanmi2365 3 месяца назад

    Enjoyed watching this... good reminder to take this very seriously.

    • @ogbemiro
      @ogbemiro 3 месяца назад

      Thank you. Please share too ❤️

  • @veekeebillz
    @veekeebillz 3 месяца назад

    A company where Comms system is not specified is easy to spot cos there's this anyhowness to the operations. Thanks for sharing, great insights as always.

    • @ogbemiro
      @ogbemiro 3 месяца назад

      Happy to read this @veekeebillz

  • @dansteveadekanbi9899
    @dansteveadekanbi9899 3 месяца назад

    Well done sir, I agree internal communication is one of the key factor for any successful company.

    • @ogbemiro
      @ogbemiro 3 месяца назад

      Thank you @Dansteve

  • @iredeadekunle2707
    @iredeadekunle2707 3 месяца назад

    Watching this is the highlight of my day! Really insightful stuff, helped me understand a lot about brand strategy. Thanks for sharing Ope! btw you sound like Joseph Brendan haha

  • @odeytheresa6514
    @odeytheresa6514 4 месяца назад

    Thank you for sharing this, sometimes we underestimate how much chaos can be created when we don't pay attention to internal communications.

    • @ogbemiro
      @ogbemiro 4 месяца назад

      Thank you Theresa

  • @ayomideajayi2219
    @ayomideajayi2219 4 месяца назад

    Glad someone is putting this out there!! Thank you so much, Ope.

    • @ogbemiro
      @ogbemiro 4 месяца назад

      Happy to know that this has been helpful.

  • @veekeebillz
    @veekeebillz 4 месяца назад

    I can relate with the constant product update syndrome, it just seems like that's how most product companies convince themselves that growth and innovation is occurring. Case in point, WhatsApp and the crazy updates they've recently be doing. Go outside and touch grass, that hit hard. Amazing insights here really. Thank you so much for sharing, was an insightful and refreshing watch.

  • @MadamFego
    @MadamFego 4 месяца назад

    Thanks for this; I’ll be putting in more thoughts to how I treat my returning customers

    • @ogbemiro
      @ogbemiro 4 месяца назад

      Please implement and share feedback too.

  • @veekeebillz
    @veekeebillz 4 месяца назад

    First point is the main reason I will forever love Hingees cos it's always like I'm chatting with a friend and not a brand. Like there's that personal vibe that just makes me feel at home when I engage with them and I'm forever gonna be a Hingees girl... Let me go continue watching, had to drop this first.

  • @tundetnt
    @tundetnt 4 месяца назад

    well done sir

  • @TayoGomes
    @TayoGomes 4 месяца назад

    I am definitely coming back to watch this again

  • @TayoGomes
    @TayoGomes 4 месяца назад

    This was so helpful because it is so relatable. Thanks for the insights....life is truly different on the client side 😅😅

    • @ogbemiro
      @ogbemiro 4 месяца назад

      Thank you 🙇

  • @funshofelix9502
    @funshofelix9502 4 месяца назад

    You hit the nail on the head bro. I agree that you lean on the same experience coming from an agency, however, working inside the brand itself requires more of activating and tweaking experience, your work is thrown out there and the result it generates validates your strategy, whereas agency requires a big picture and vision experience, kind of seeing the end from the beginning. I can relate 💯 to this. Haha😁

    • @ogbemiro
      @ogbemiro 4 месяца назад

      It is how you think, execute, and validate on the go. Where it doesn't work, you iterate and try again.

  • @ayomideajayi2219
    @ayomideajayi2219 4 месяца назад

    📝📝 thanks for sharing

  • @veekeebillz
    @veekeebillz 4 месяца назад

    1. Leverage communities. 2. Know manage yourself better. Insightful, thanks for sharing.

    • @ogbemiro
      @ogbemiro 4 месяца назад

      Thank you @veekeebillz

  • @PeaceItimiofficial
    @PeaceItimiofficial 4 месяца назад

    Liked watching this

  • @BCPOrigins
    @BCPOrigins 10 месяцев назад

    Kitan is looking so serious 😂

  • @olawaleflair
    @olawaleflair 10 месяцев назад

    9:35 this time stamp where Kitan talks about authenticity, hunger and awareness resonates so much with me. That is so apt ❤

    • @ogbemiro
      @ogbemiro 10 месяцев назад

      Very loaded conversation.

  • @letterstoboyz1299
    @letterstoboyz1299 Год назад

    Meet pie and super strikes...Super strikes...Super Strikas...I remember always begging my parents to buy the comic books for me....whaaattt....I bought the life out of it

  • @obaafolayan7207
    @obaafolayan7207 Год назад

    Thank you for sharing sir

  • @seundele2399
    @seundele2399 Год назад

    Thank you Opeyemi, this is extremely insightful. Re-evaluating my personal brand immediately!

  • @mynameisoyinda
    @mynameisoyinda Год назад

    Thank you!

  • @adekunlefajimi6176
    @adekunlefajimi6176 Год назад

    Always anticipating, i have so much too learn from you Boss

  • @thebrandengineer
    @thebrandengineer Год назад

    I've finally sat down and listened to this twice😌😂, it was interesting looking at the indepth of your dream Job and the excitement on your face towards achieving this. My Dream Job is centered around being an Interior Designer, and I could go on and on why I love it, but presently I've set myself to passing some stages before I get there and the first stage is being a Brand Strategist/Identity designer. I've not always been a fan of having to design or create identity for brands without something substantial underneath it, and I started this journey February and I must say, it's been an exciting one, the Reading of several books and research and all has been interesting, but I feel like I need to follow someone that has already been in this position that I might not get it wrong. So if you wouldn't mind sir, I would love to connect with you and probably be a student underneath your guidance. Been a Brand Strategist makes me feel like I have the power to birthing a Child (Brand), and it's just exciting to see yourself carefully guide business owners on giving birth to this Brand. I want my focus to be on young business owners that are just starting out or about to start out and have no idea on what building a Brand entails.... Apologies for the long message 😂

  • @veekeebillz
    @veekeebillz Год назад

    I used to enjoy reading, watching documentaries, finding out new things online, being curious about random stuff but right now feels like it's all gone. I'm great at observing patterns though, I think. Thanks for sharing.

  • @obaafolayan7207
    @obaafolayan7207 Год назад

    Thank you for this boss