![Sugar Cookie Marketing](/img/default-banner.jpg)
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Sugar Cookie Marketing
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Добавлен 22 фев 2021
🍪 There are TONS of videos, articles, webinars, and blog posts about how to make 'n bake sugar cookies, but there aren't enough on how to make that dough while makin' dough. 🤑 If you get our drift. This channel is to help sugar cookie bakers turn into profitable sugar cookie sellers - but bring the caker bakers, the hot cocoa (are we allowed to use the "other" word), and pie makers!
*Sugar Cookie Marketing enters stage right*
Learn how to:
✅ Take better cookie photos
✅ Sell more effectively
✅ Right more compelling copy
✅ Manipulate the algo in your favor
✅ Price enough to pay yourself
Learn how to stop:
❌ Undercutting your profits
❌ Wasting your time with ineffective marketing
❌ Taking ugly photos
❌ Being in the same place next year as you are today
Let's supercharge your cookie decorating business and get the money you are worth with each sale. 🙅 No more working for less than minimum wage or fighting with algorithms for just a few likes from mom (but we love you still, mom ❤️).
*Sugar Cookie Marketing enters stage right*
Learn how to:
✅ Take better cookie photos
✅ Sell more effectively
✅ Right more compelling copy
✅ Manipulate the algo in your favor
✅ Price enough to pay yourself
Learn how to stop:
❌ Undercutting your profits
❌ Wasting your time with ineffective marketing
❌ Taking ugly photos
❌ Being in the same place next year as you are today
Let's supercharge your cookie decorating business and get the money you are worth with each sale. 🙅 No more working for less than minimum wage or fighting with algorithms for just a few likes from mom (but we love you still, mom ❤️).
176. Baking it Down - Cookie Crime Scene Cleanup
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms)
🦴 Cookie Crime Scene - Don't look back, look forward.
In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.
As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.
😭 And you will also have to deal with clients who had a less-than-ideal experience with your business. BUT - you can harness the tools now to change that experience from a bad one to a 😌 "hey, it wasn...
🦴 Cookie Crime Scene - Don't look back, look forward.
In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business.
As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience broken cookies, icing bleed, cookie spread, soap tastes, stale cookies - it's business.
😭 And you will also have to deal with clients who had a less-than-ideal experience with your business. BUT - you can harness the tools now to change that experience from a bad one to a 😌 "hey, it wasn...
Просмотров: 39
Видео
175. Baking it Down - Wedding Vendor Recap
Просмотров 32День назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conc...
174. Baking it Down - Know Newsletters
Просмотров 2014 дней назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if yo...
173. Baking it Down - Prep 4 Q4
Просмотров 20Месяц назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cool...
172. Baking it Down - Choc-A Lot
Просмотров 20Месяц назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting de...
171. Baking it Down - Say It, Don't Spray It
Просмотров 33Месяц назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked...
170. Baking it Down - Class Supplies
Просмотров 15Месяц назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies (sugarcookiemarketing.buzzsprout.com/1724302/15424885-170-baking-it-down-class-supplies) , (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy (docs.google.com/spreadshee...
169. Baking it Down - Corrie-tisol
Просмотров 22Месяц назад
Send us a Text Message. (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. ...
168. Baking it Down - Alotta Parking Lots
Просмотров 262 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🚶♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). The...
167. Baking it Down - Getting Corpy Orders
Просмотров 252 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ...
166. Baking it Down - Ask and Ye Shall Receive
Просмотров 252 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive (sugarcookiemarketing.buzzsprout.com/1724302/15233191-166-baking-it-down-ask-and-ye-shall-receive) , we covered the unfortunate necessity to ask for what you want in busine...
165. Baking it Down - Taking a Stab at Collabs
Просмотров 163 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. O...
164. Baking it Down - Loss Leaders
Просмотров 93 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or ...
163. Baking it Down - Website 101
Просмотров 153 месяца назад
Send us a text (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 👨💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts templates themes pl...
162. Baking it Down - Tags vs Tips
Просмотров 113 месяца назад
Send us a Text Message. (www.buzzsprout.com/twilio/text_messages/1724302/open_sms) 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the m...
160. Baking it Down - Price vs Value Prop
Просмотров 43 месяца назад
160. Baking it Down - Price vs Value Prop
159. Baking it Down - Excuse my Excuses
Просмотров 43 месяца назад
159. Baking it Down - Excuse my Excuses
157. Baking it Down - Deborah Deborah Deborah
Просмотров 63 месяца назад
157. Baking it Down - Deborah Deborah Deborah
156. Baking it Down - Class is Canceled
Просмотров 13 месяца назад
156. Baking it Down - Class is Canceled
155. Baking it Down - Upsetspectations
Просмотров 23 месяца назад
155. Baking it Down - Upsetspectations
154. Baking it Down - Cottage Curb Appeal
Просмотров 23 месяца назад
154. Baking it Down - Cottage Curb Appeal
153. Baking it Down - The Facebook Ouch-tage 2024
3 месяца назад
153. Baking it Down - The Facebook Ouch-tage 2024
151. Baking it Down - Hobby vs. Have To
Просмотров 43 месяца назад
151. Baking it Down - Hobby vs. Have To
150. Baking it Down - License to Delight
Просмотров 23 месяца назад
150. Baking it Down - License to Delight
I'm impressed
Life is a bowl of cherries,, sometimes you get the cherries and sometimes you get the pits.
bro switched sides
I’m sorry but for a second I legit thought you were trans
where can I find videos 1 and 2?
Here ya go! Lesson 1: ruclips.net/video/AFun4mobhrQ/видео.htmlsi=MZnHPhyO0opwQneM Lesson 2: ruclips.net/video/cTgvoIRIIU8/видео.htmlsi=6A5SJeT5qgCFOAoS
So sorry to say this but you two are so annoying. And you offer no close-up of the final cookie that has print on it. Basically this is the boob show
How do you make it look so black? My blacks come out greenish
Ya know - in the Eddie Printer Users group on Facebook - they have some tutorials on how to get the colors more punchy - I think it may have something to do with contract settings, but I'm not sure. Great group to get some info though!
Glad I found you on youtube I follow you on fb (the Cupcake trolley). Was wondering if you can print cookie cards with eddie on sugar paper? Do you have a tutorial?
Oh hey! Nice to see you here! I think edible paper printers would be the way to go with that - I don't see Eddie handling the "paper" aspect well - the thing he prints on needs weight and height for him to be able to read that the cookie is there. My humble opinion! I've never seen anyone use him for that in the three years I've known the "man" 😂
TWINS?
This video is so good. You guys should start showing your faces.
You're so sweet! Corrie said I've gotta start showering so we can record these podcasts with our faces 😅😅😅
Thank you! This was vital information 🙂
Cant find edit comments!!!! Help
Thank you for this video! Do you leave it on after you’re done or shut it off every time?
Leave it on they said! It like - runs through some sequences for maintenance as long as it's powered.
@@SugarCookieMarketing thank you!!
Thank you so much ❤❤❤
Welcome!
I've shared this video so many times on IG. Thank you for showing us!!
RUclips can still be helpful~ this was getting annoying fast
I really thought I figured out what I’ve been doing wrong watching this video I was so hopeful but Eddie managed to scrape the icing off this cookie too 😭
Dude - Eddie takes no prisoners! Have you joined the Eddie Printers Users Group? They know how to solve every issue and then some. I think your solution may be one of those aftermarket feeder trays!
I’m on one on fb and they are super helpful! I called primera and they walked Me through all the settings and got me up and running they are amazing! I’m So thankful for their amazing customer support!
thank you!
Thanks for the video! Quick question - the Bartender software only works on PC, yes? Or is it for mac users also?
Great question - I *think* Bartender is PC only - but great news. There's a whole "Mac 'n Eddie" Facebook group to help Apple users get the same juice from their Eddie printer - I think someone is even selling a step-by-step Mac users guide.
@@SugarCookieMarketing Thank you so much!
"Privacy" and "security" are separated for me. When I go to "comments" on privacy, I don't see any of those options. I went to "Hidden words" and added it on "Manage custom words and phrases", but I don't think it's working. Edit: I was changing it under "Custom words for posts" instead of "Custom words for messages and comments". So for those of you watching this in 2023, that is how you do it.
Thanks bro 😎
Loved seeing this! And your facial expressions look exactly how I picture them talking while listening to the podcast 😍
One of the more valuable YT shorts I’ve watched in awhile💪🏼
First video short I think I’d ever like to genuinely give 3 likes to
Thank you for this!
Thank you because this was getting me so frustrated and annoyed
Great machine! Nice detail! My wife and I are thinking about buying an eddie. I have a question for current eddie owners. Have you seen a dramatic increase in sales since you started using the Eddie? I can see how it would give you an edge on photos for marketing but has anyone been able to use it long enough to see a sales uptick and credit those sales to the eddie and its capabilities. Thanks in advance.
Hey Douglas - awesome to hear about you and the wifey's hustle!! This question gets asked a bunch - the summary answer: it all comes down to marketing. How do you plan to market Eddie to the target audience? "No one can buy what they don't know's for sale," right? If you actively market Eddie - and specifically to commercial clients who *love* seeing their logo slapped on just about anything - Eddie can pay for himself in 6 months or less (actual feedback from an Eddie-owning group member).
Hi I have a question I bought the Eddie printer buy why does my ink cartridge touch the surface of my cookie and breaks the royal icing ?
It shouldn't - try cleaning off the print head with an alcohol wipe and try manually feeding one cookie - see if that fixes it. If it doesn't, you may need to return Eddie back to Primera for calibration.
do you have any issues with it scraping cookies?
Great question! I don't because we do manual feeding - meaning we're not using the "feed tray" - but if you do use the feed tray, purchasing the third party feed trays apparently really help with getting Eddie to recognize weird shapes and stops the scraping issue. Sassy Trays is a fan favorite for this.
@@SugarCookieMarketing we are already using the sassy tray and love them but it's still scalping my cookies
You should zoom in so we can see the result
I know 🙃 I totally missed the opportunity! Sorry about that!
We used that before, just forgot thanks for the tip reminder.
Shouldn’t you just hide the words “promote” and “on” because then it will hide any legitimate comments containing the word “it”
No, it accounts it for a whole phrase. You separate phrases/words with a comma.
@@dictatorrich3412 that said I don't think I'm likely to want comments that have the word 'promote' at all
Wooooooow!!! Thank you😲
Wow! Thank you soooo much! I have them on every post. You saved me so much hassle.
Super happy we could help!
Thank you, but there are other comments like this, such as "send pic on" and "DM it on". I blocked those, too.
Wow! U guys answer all the questions/comments!!!! That's Awesome! Thank U for this video, so helpful and informative 👏 👍 😊 Love it! Just found your videos becoming a Fan 😊
Ah thanks Susy! I appreciate you appreciating us! The Eddie is awesome - if you haven't checked out their official group on Facebook, do! So much inspo - search: "Eddie Printer Users Groups"
🅿🆁🅾🅼🅾🆂🅼
I did this and the bots were still able to comment that
Never mind. I forgot to click on “hide custom words and phrases”
Glad it finally worked!
Explanation goes far too quickly for me
Hey Jean - yeah. Photoshop is *not* where you wanna start with Eddie. The Bartender software (that Primera recommends) and a Canva subscription will get you far more without the major learning curve!
😍😘🐾🐈🎶🤗😍 phoebe
Will they be unseen to everyone? I don’t want my followers to see that either. Will it block those comments for them too? Thank you
Hey! It will make it so those bots can't even leave the message in the first place! No one will be able to see it because it won't exist :)
@@SugarCookieMarketing thank you!!
"That's a woman?" - lorax
My guy you look like that killer from the scream show season 1
😂😂 I can see the resemblance.
I accidentally typed screen lol
Bro I literally have that hair dryer your holding
Dyson Airwrap! Quite literally - my favorite posession.
Give it back!
How many cookies does one cartridge do?
Great question - but it'd highly dependent on what colors you print. I think I've heard people getting 1 cartridge to last about 6 months, but note - because it's food-safe ink, all cartridges have an expiration date.
Thanks a lot
I don't understand what those comments are meant for. ????
You and me both! I don't get it.
@@SugarCookieMarketing they want to feature that post on their page
I love this! Thanks!
thank you so very much!
what would you charge per cookie?
I know a lot of people wanna drop their price per dz when it comes to Eddie prints; however, even though *less time* was spent on Eddie cookies, you have the *cost* of Eddie you need to factor into these cookies. And he's not cheap! So - for that reason, unless it was a large bulk order, we'd probably suggest either staying the course or only the slightest discount - but nothing major. If it were me, and the client asked for Eddie printed cookies, I wouldn't drop the price. I'd just see it as an alternative decorating style - same as an airbrush. Hope that helps!
Love your laughter! 😁 Great video 👍🏻
Awuh! Thank you so mcuh!